Intellicast

Welcome back to Season 6 of Intellicast! In this episode, Brian Lamar is joined by Brad Franz of Burke and EMI’s own Mary Draper to discuss the recent SampleCon conference.

Before they jump into the interview, they share a few updates from the market research world and an overview of the MRX event season—including a few discount codes! So, if you’re still trying to make room for some upcoming conferences, don’t skip this!

The interview kicks off with Brad and Mary’s overview of the conference. SampleCon celebrated its 10th anniversary this year and Brad has attended every SampleCon conference since its beginning! They share their main takeaways from the event and what’s changed about the conference over the years.

In the next segment, Brad and Mary each take a minute to discuss their sessions from SampleCon. Brad’s session made space for a conversation on creating a sustainable online data quality strategy. Mary was part of a collaboration lab on data quality with Katrina Noelle of KNow Research.

Toward the end of the interview, Mary, Brad, and Brian talk about the collaboration between SampleCon, the Insights Association, ESOMAR, and MRS on data quality. If you can count how many times we say, “collaboration,” let us know!

Thanks for listening!

You can connect with Brad on LinkedIn!

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! In this episode, we’re joined by Chris Wallace, President and Co-founder of InnerView. This is one of the more unique interviews we’ve had on the show, discussing how survey research can be leveraged for sales and marketing.

The episode kicks off with an introduction from Brian Lamar and Producer Brian. They discuss the MRX conference season, which is already underway. Additionally, they share an update on IRI and NPD Group’s merger and their new brand name. As expected, the Brians have some thoughts.

Chris starts his interview by giving us some background on Innerview. He tells us what led him to start Innerview and gives us an overview of what Innerview does. Chris speaks Producer Brian’s language, discussing how Innerview ensures that your marketing efforts are connected with your frontline and how they can be an extension of your brand positioning.

In the second segment, Chris shares some details about their InFront platform and how brands can leverage insights around alignment, advocacy, and benchmarking. If you’re interested in how quantitative research can uncover insights internally, this episode is a can’t-miss!

Thanks for listening!

You can connect with Chris on LinkedIn or learn more about Innerview on their website.

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from around the market research industry.

Kicking off the episode, the guys talk about upcoming conferences including SampleCon, the Insights Association Annual, Quirks, and IIeX. They talk about how both SampleCon and IIeX are celebrating their 10-year anniversaries this year. They also discuss the Greenbook Insight Innovation Competition which is also celebrating 10 years.

Interested in registering for the competition? Click here: https://www.greenbook.org/mr/insight-innovation-competition/

The guys then turn to the latest in market research news. It starts with a discussion about Measure Protocol’s new targeting abilities.

They then talk about the new WIRe advisory board members, including friend of the podcast Damon Jones.

The guys then talk about the news of Bain and Company partnering with OpenAI and QuestionPro acquiring Pundit Consultantz.

In the last segment, the guys discuss a couple of rebrands. First is Schlesinger rebranding to Sago. Brian Lamar talks about how many of the legacy well-known brands in market research all seem to be rebranding. They also get into why the rebranding makes sense.

They then talk about Nielsen IQ rebranding to NIQ.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast! We’ve got a news-filled episode for you this week so buckle-up! Brian Lamar and Producer Brian are sharing the latest market research updates and breaking news for the second week in a row!

The guys kick-off the episode with a conference overview, including those that EMI will be attending. The MRX conference season starts in just a few weeks, so it’s a good idea to have a grasp on what’s happening and when. They also give a quick ESOMAR election update as this story continues to unfold.

To start the news segment of this episode, Brian and Brian touch on Momentive’s report of an 8% revenue increase for the full year of 2022 and their restructuring plan that will eliminate 11% of their workforce. In a similar vein, they later discuss Big Village, formerly Engine Group, and how they have filed for Chapter 11 bankruptcy protection. Big Village also announced that they have secured a purchaser for their agency, Insights and Balihoo businesses, to the Refuel Agency.

Stepping into a few more positive news stories, the Brians get to discuss some new brand names and identities! They talk about Simon Kucher’s new brand identity based around “unlocking better growth,” Ipsos’s acquisition of Xperiti, News Corp Australia’s launch of The Growth D_Stillery, and McKinsey’s acquisition of Iguazio. You can already guess that this leads Brian Lamar down a rabbit hole of brand name jokes and a celebration of our first underscore in a brand name!

This news episode is short and sweet, with all the news stories you can’t miss!

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast! In this episode of Intellicast, Brian and Brian are joined by Dennis Devlin and Jeff Jones to discuss their new book, Three Wise Monkeys: How a Culture of Clarity Creates Transformative Success.

Before the guys jump into the interview, they talk about the Greenbook Future List that was released earlier that day. Producer Brian was named to the list! The guys also talk about the upcoming conferences as well.

Then we jump to the interview. The guys start by asking Dennis and Jeff about their careers and how they got into marketing and market research. Both Dennis and Jeff have interesting backgrounds that give them unique perspectives of research. They share these perspectives in their books which they started during the pandemic. (Hey, some of us got addicted to marble racing during that time and others wrote a book.) 

In the second segment of the episode, Dennis and Jeff share their definition of the Clarity Cultural Cycle. Jeff has a great metaphor for this cycle and how it’s similar to a marriage. The foundation of this cycle is the importance of curiosity and insights to a successful business. This book is for marketers, researchers, business owners, and anyone who wants to understand the true value of insights.

To wrap up the episode, Jeff and Dennis share a real case study with Dollar Shave Club, the benefits DSC found when utilizing the Clarity Cultural Study, and how companies can go about starting this process. (Hint: it’s a cycle, so you can start anytime!)

If you’re anything like us, and want to get your hands on this book ASAP, you can find it here.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

Nominate an IA Laureate: IA Laureate Application (insightsassociation.org)

Check out the full Greenbook Future List here: https://www.greenbook.org/mr/future-list/

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast. We promise not to keep you over an hour this episode! Brian Lamar and Producer Brian are breaking down the latest market research news and sharing some updates ranging from football to flatscreens.

The episode kicks-off with an overview of the upcoming conference season. You can catch Brian Lamar and Bonnie the Bulldog at several different conferences in the next few months!

The guys then share an update on the ESOMAR election scandal. Ray Poynter posted on LinkedIn that ESOMAR was taken to court in the Netherlands over its treatment of the CEO/Director General and lost the case, reinstating the CEO/DG from the start of January. Unlike what many others (and ourselves) were hoping, this situation will probably not be going away anytime soon.

The next news story is that Pollfish has launched a new AI-enabled survey creation tool that claims to generate a ‘professional-grade’ survey questionnaire based on a single sentence in under 30 seconds. While this can’t replace a great questionnaire writer, it might save them some time.

At this point, the guys might need to introduce a “Howard’s Legislative Update” segment. Brian and Brian discuss a new bill introduced in Oregon that would require some insights companies, specifically sample providers, to register as “data brokers” with the state. Intellicast is also officially petitioning to bring Howard to Hilton Head for the Insights Association Annual Conference.

In the final segment, the Brians talk about InnovateMR’s acquisition of Ivy Exec. They also look at a report in the UK that found that marketing budgets have grown but spend in research has declined; this may be mirrored in the US market. They wrap it up with Savanta’s acquisition of Infosurv, the Georgia-based full-service MR firm.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

Nominate an IA Laureate: IA Laureate Application (insightsassociation.org)

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast! You’ve made it to the second episode! Brian Lamar and Producer Brian are joined by EMI’s one and only Mary Draper to discuss some of the latest market research news and our anticipated trends for the industry in 2023.

The episode kicks-off with about five minutes of football chat as Mary is a huge (albeit occasionally grumpy) Bengals fan and some conference chat as conference season is upon us!

Then, the guys and Mary jump into some industry news with the announcement that Screen Engine has acquired Coherency, a brand insights and strategy company. They follow this by touching on The Market Research Institute International’s (MRII) naming of Paul Hunter as its 2023 president. Brian Lamar will also be joining the board!

In the next segment, Mary and the Brians discuss some staffing news in the MRX industry. KS&R has promoted three of their long term employees to Directors. They also Nielsen who, following its restructuring into three global units, has announced that it will reducing its headcount to its numbers in early 2022.

In the final news segment, the crew analyzes the FTC’s proposed rule that would ban non-competes for workers, stating that non-compete agreements on workers constitute an unfair method of competition and therefore violate Section 5 of the Federal Trade Commission Act because they restrict freedom of job change.

The episode rounds out with a discussion on the future of market research and some of the trends we anticipate this year including continued consolidation, new legislation, and more. You can read more of our predictions here.

This is a great episode that will have you asking lots of questions like, where is our industry headed? Do the Bengals need a villain story? Should all market researchers get Dutton Ranch brands? Tune in to hear more.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season six of Intellicast! Brian Lamar and Producer Brian are back from their time off and ready to get back at it.

Kicking off the episode, they guys talk about Damar Hamlin and the situation that has not only been the talk of the sports world, but of the entire country. Producer Brian talks about how it hits close to home for him in regard to his Dad.

They continue catching up, discussing how their holidays were, the recent insights takeover of EMI’s social media channels, and more.

After what was probably too much non-market research talk, the guys dive into some market research news, with the latest in the ESOMAR election controversy leading it off. They discuss the ruling from an Amsterdam court that found the ESOMAR election misconduct allegations against its former CEO Dr. Parves Khan have “no support in the facts whatsoever.” They then talk about what the next steps could be in this situation.

Next, Brian and Producer Brian dig into RAIDAR, the new Real-time Analytics, Insights, and Data Activity Ranking launched by the folks at MRWeb. They discuss how it has been positioned with its launch and give some speculation on where it might go and how it may be viewed by the industry in the future.

The guys then give some congratulations to Beth Finn for being promoted to the Chief Client Officer at Directions Research.

In the next story, the guys talk about the news that Congress has instructed the US Census Bureau to provide more transparency on its Ask US Panel project, a story, and project that they had discussed at various times last year. 

In the second to last segment of today’s episode, Brian Lamar spends some time discussing some of the latest legislative changes that have been proposed or going on that Howard Feinberg provided details on. He talks about the new sales tax in Kentucky that may impact market research buyers. They guys then talk about some of the recent laws that have been discussed that touch on how research subjects should be classified, and their impact on the industry.

In the final segment, they guys touch on some of the pros and cons of ChatGPT in the market research industry. They talk about the ways they have played with it and the value they see in it, but also its limitations and some areas of concern. One of the largest areas of concern is around how it might be used by fraudsters to answer open-end questions in surveys, and how (if possible) we as an industry can weed them out from answers from real respondents.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with Part 2 of the Best of Intellicast Season 5 series! It’s hard to believe this is the last episode of Season 5! In this episode, Brian Lamar and Producer Brian revisit interviews with Howard Feinberg of the Insights Association and Tim Cornelius of P3 Technology and QuestionPro.

[12:50-45:00] Howard is the market research industry’s lobbyist in Washington DC. His interview starts with some insights into what a lobbyist does and what his days are like. He discusses data privacy legislation and gives advice to market researchers on what they should be doing to stay compliant with various laws. He also shares from an article he published on the use of non-competes in the MRX industry.

[45:03-1:19:40] Our interview with Tim focuses on the inclusivity and accessibility of market research, particularly for people with disabilities. Tim discusses his background in research and shares the “Ah-Ha” moment that sparked his passion about this topic. He talks about why it is so important for businesses and researchers to make their studies inclusive and accessible to everyone.

Part 2 of the Best of Intellicast Season 5 series is full of great interviews on important industry topics you won’t want to miss!

Thanks for listening and supporting us for 5 whole years of Intellicast!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Holidays!

Brian Lamar and Producer Brian are taking some time off, but you won’t have to miss them too much because we’re back with another year of “Best of” episodes for you! In each episode, Brian and Brian will revisit some of our favorite interviews from the past year. Let’s get right into it!

In Part 1 of our Best of Intellicast Season 5 episodes, we’re revisiting interviews with Craig Alter of Bon Secours Mercy Health and Brooke Reavey of Dominican University.

[2:05-38:45] Craig’s interview kicks-off with some insight into his background as a 20-year veteran of client-side market research. He discusses all of the challenges he has faced as a client-side market researcher including being in small departments, selling the benefits of market research to the leaders of his organization, and more. He also tells us about the specifics of working in healthcare research and how storytelling helped him determine the “so what?” for his organization.

[38:50-1:23:45] In Brooke’s interview, we hear about her career starting as an intern, travelling the world, and eventually getting her Ph.D. Brooke talks about the history of marketing in a fascinating way that tells us a lot about our future. She also discusses some potential issues the market research industry might face with the democratization of data and DIY tools.

Thanks for listening to Part 1 of our Best of Season 5 series! Stay tuned for Part 2 next week!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices