“If you build it, they will come — if they can find you.” Founders, entrepreneurs, and big idea people quickly realize that creating a great product is only a small part of their newly discovered challenges to building a company. You quickly move from “visionary” to the company Swiss Army Knife, solving an array of problems – from office furniture to partnership agreements, from hiring the best talent to finding your customers. The challenges are never ending, the answers typically expose another problem. We can’t solve everything, but how turning your idea into a product and then taking the product to the right market – and even growing that market – are right in the sweet spot of this podcast. Founders, and those who support them, weigh-in on how to solve these problems and where to turn for answers. Household names and those that aspire to be share insights, strategies, and some occasional hair pulling frustrations on what it means to be a founder — and why almost all of them will do it again!
A lot of people have misconceptions about the American Foster Care System. They think it’s just a government thing and people have no say about it. But Jennifer and Jessica were so eager to make a change in the lives of these children – that in turn will benefit the future of the society. Le...
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A lot of people have misconceptions about the American Foster Care System. They think it’s just a government thing and people have no say about it. But Jennifer and Jessica were so eager to make a change in the lives of these children – that in turn will benefit the future of the society. Learn how “Connect Our Kids” is changing the way we think about, and interact with, the foster care system.
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Karen Wickre is a veteran editor, content strategies, curator, and connector of people and ideas. She is so passionate about what she’s learned about connections and networking that she wrote the book: “Taking The Work Out of Networking: An Introvert’s Guide To Making Connections That Coun...
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Karen Wickre is a veteran editor, content strategies, curator, and connector of people and ideas. She is so passionate about what she’s learned about connections and networking that she wrote the book: “Taking The Work Out of Networking: An Introvert’s Guide To Making Connections That Count”. Beyond all this, she believes networking is an essential part of being a founder. Learn more about her inputs, ideas and reality checks about networking and how it can help you skyrocket your business.
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Technology is simply overwhelming especially so for a founder who has a lot of other things to deal with or is not that technology-oriented. So how do you navigate around a martech stack? Anand Thaker is a 15-year veteran in the marketing technology space and is an expert in data, maketing, analytic...
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Technology is simply overwhelming especially so for a founder who has a lot of other things to deal with or is not that technology-oriented. So how do you navigate around a martech stack? Anand Thaker is a 15-year veteran in the marketing technology space and is an expert in data, maketing, analytics, and sales, and on this first episode of the “Beyond Product Podcast”, he’s going to teach you all about martech stacks.
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Remember how you seemed to like listening to stories as a kid? In the adult world, stories remain to be one of the most powerful marketing tools that you can use in business to attract people’s attention. Marketers themselves recognize how storytelling is an important aspect of one’s overall str...
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Remember how you seemed to like listening to stories as a kid? In the adult world, stories remain to be one of the most powerful marketing tools that you can use in business to attract people’s attention. Marketers themselves recognize how storytelling is an important aspect of one’s overall strategy. In this episode, Nancy Duarte talks about harnessing the power of storytelling with its many uses in branding, marketing, investor relations, and employee motivation.
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For the marketing department, their world can solely revolve around leads like it’s a god. However, leads are mostly just that, leads – they do not get converted all the time, they do not guarantee sales, and definitely are not the end-all towards achieving your goals. Lauren Vaccarello is t...
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For the marketing department, their world can solely revolve around leads like it’s a god. However, leads are mostly just that, leads – they do not get converted all the time, they do not guarantee sales, and definitely are not the end-all towards achieving your goals. Lauren Vaccarello is the VP of Customer Engagement at Box, a content management company, and today she’s going to teach us how to REALLY use leads to generate more for your business.
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How perfect are you as a founder and how much can you get done in a day? Well, nobody is perfect and that is true of every founder. You also do not have the superpowers or the time to work on every single thing that needs to get done for your company. Today’s guest, Erica Brescia, specializes ...
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How perfect are you as a founder and how much can you get done in a day? Well, nobody is perfect and that is true of every founder. You also do not have the superpowers or the time to work on every single thing that needs to get done for your company. Today’s guest, Erica Brescia, specializes in business strategy, strategic alliances, and sales and marketing strategy, and she’s going to help us find the elusive “founder’s work-life balance.”
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Achieving company growth is an exciting time. When you have closed a good number of sales & your team is raring to go. Then you realize, if you want to keep this going, you’ve got to have the right marketing strategy & someone to lead the company to your targeted goals. But how do you dete...
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Achieving company growth is an exciting time. When you have closed a good number of sales & your team is raring to go. Then you realize, if you want to keep this going, you’ve got to have the right marketing strategy & someone to lead the company to your targeted goals. But how do you determine if it’s the right time to have a head of marketing? Among the different marketing disciplines, which background would be perfect for your kind of leads? Answer these critical questions & more on today’s episode.
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Separate is not always better and in marketing, having just one team for its different functions can prove to be more advantageous. The idea of having a cross-functional, collaborative unit is not only intuitive but certainly pragmatic. If the main function of marketing is to create that one solid, ...
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Separate is not always better and in marketing, having just one team for its different functions can prove to be more advantageous. The idea of having a cross-functional, collaborative unit is not only intuitive but certainly pragmatic. If the main function of marketing is to create that one solid, satisfying experience for the customer, a cross-functional approach is way better than the traditional separate marketing teams. This is the podcast episode to listen in on for important startup insights.
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How do you think Steve Jobs felt when he was kicked out of his own company? Steve is conceived as eccentric given his extraordinary talents, but the world witnessed his devastation when he had to leave. There are different reasons for a company to decide on exits including taking a company public, a...
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How do you think Steve Jobs felt when he was kicked out of his own company? Steve is conceived as eccentric given his extraordinary talents, but the world witnessed his devastation when he had to leave. There are different reasons for a company to decide on exits including taking a company public, an acquisition, or a decision made by others. In this episode, learn what typically happens in an exit & how you can communicate effectively with your constituents, audiences, investors, employees, and the like.
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What is today like for the digital marketer? There are many ways to define marketing but at its core marketing is the art of being able to persuade people in and out of the organization including internal colleagues, B2B buyers, customers, and more to act according to your objectives. There are diff...
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What is today like for the digital marketer? There are many ways to define marketing but at its core marketing is the art of being able to persuade people in and out of the organization including internal colleagues, B2B buyers, customers, and more to act according to your objectives. There are different tactics a marketer can use to make them succumb but the key is to be able to evolve with the times as the marketing world evolves. Discover the critical role that a CMO plays in this podcast episode.
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