In this live session, Arjun Sen — founder of ZenMango® — walks through The Feeling Business®, his discipline for identifying the specific feeling that shapes whether a customer chooses you, stays with you, or walks. You’ll see how he lines up business data, customer feedback, and the actual customer experience until that feeling comes into focus — the same process he’s run inside brands like McDonald’s, Chipotle, Coca-Cola, and Domino’s for more than $1B in reported revenue impact.

You’ll leave knowing how to find the feeling driving your own customers’ decisions, what it’s costing you in deals, referrals, or repeat business, and the concrete first step to build on it

Who should attend: marketing leaders, founders, and executives who want a working framework for shaping customer choice through feeling — not another branding theory.