Invest 45 minutes and walk away with a sharper understanding of your customers, a toolkit to ask the right questions, and a practical plan to turn insights into business results. Almost every business owner claims to know their customer, few truly do. This session taps into the power of primary customer research. Join us for a practical, eye-opening exploration of what research really means and why it’s the missing link between data and decisive, customer-centric action.

You’ll discover:

• The critical difference between research, data analysis, and social listening and why it matters for your strategy
• How primary research uncovers what your dashboards can’t, helping you make smarter, customer-focused decisions
• The most effective research methods for real business insights from focus groups to surveys to in-depth interviews
• Proven tips to avoid common research pitfalls and get actionable answers, not just noise
• A hands-on exercise to identify your most urgent customer question and a roadmap for getting the answer that will fuel your next phase of growth

This is a LeadHERship Global event and is open to all members of LeadHERship and prospective members. Guests, either women or men, may attend up to two of our events without being a member. Our membership is only open to women.