How to Position Your Expertise So Buyers Understand Your Value—and Remember You

Here’s the challenge: The more experienced you become, the easier it is to describe yourself by listing everything you can do.

Leadership. Sales. Communication. Culture. Change. Strategy.

But buyers don’t buy a list of topics.

They buy solutions to problems.

In this interactive mastermind, we’ll explore how to:

• Clarify what you want to be known for
• Position your expertise around problems buyers actually care about
• Communicate who you help and the outcomes you create
• Differentiate yourself from others in your space
• Make it easier for people to remember—and refer—you

We’ll also put positioning statements through the 15-Second Referral Test.

Because the real test of your positioning isn’t whether you can explain what you do.

It’s whether someone else can.

C-Suite Speakers Council members—join us for this month’s Mastermind.