When we talk about confidence in branding or in life, we often confuse it with bravado — loud declarations, polished messaging, or the illusion of certainty.
But confidence isn’t performance. Confidence is the byproduct of truth. And truth, at its core, is an act of self-love.
I dig into this in a chapter (in Selling the Truth) called, “A Lie is a Wish Your Heart Makes”:
“A lie is a wish your heart makes. It’s a wish that something were true, so you say it, but it isn’t. The lie may seem harmless or even helpful, but it grows.”
That’s the risk. A seemingly harmless lie to ourselves becomes the foundation for disconnection — from our voice, our values, and our audience. And without alignment, confidence crumbles.
When we’re grounded in what’s real, we stop performing. We start connecting.
That’s confidence. That’s brand. That’s love.
And I’m on a mission of Positronics.
In Isaac Asimov’s Robot series, positronic brains gave robots the ability to reason, evolve, and live by core ethical laws. These brains weren’t just about logic — they were about wiring in care, restraint, and purpose.
The secret to positronics, I contend, is self-love.Without it, our “logic” turns into defense mechanisms.
Because if we want a peaceful world, we have to stop abusing ourselves. “Hate” isn’t the opposite of love — that’s a myth. Hate is just fear externalized. Fear is a response to cruelty. Cruelty is a cycle of abuse. Abuse is rooted in fear. And on it goes.
So how do we break the cycle?
We stop lying to ourselves. We stop performing. We stop self-sabotaging in the name of success.
We sell the truth. To ourselves, first.
Then we go out and change the world with it.
YES! to purpose-driven bravery,
Hersh
👉 Selling the Truth: A ‘Semoir’ with Insights for Life & Business is available now at SellingTheTruthBook.com
To learn more about my work and this stuff, visit YESBRANDBuilders.com
