CMO Insights

In this episode, Yuri Kruman, CEO, HR Talent & Systems Consulting shares his perspective on the state of HR, the great resignation, and challenges sales and marketing execs are facing today.

Yes, ‘It’s a mess’! But Yuri has practical tactics and solutions for how execs can retool, pivot and re-align efforts for both the company and employee.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Stephanie Cox, VP Sales & Marketing at Lumavate shares how marketers are using Lumavate to create apps without coding to engage external and internal customers, Stephanie shares how mobile led the way to her career growth, lessons learned, and provides key insights on attribution, and getting sales and marketing teams working together,

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and Talent.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Jeff and Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how 3M takes a customer first approach in digital, brand affinity and meeting the customer where they are; how 3M is experimenting with VR, AR, and AI.

Milena also shares 3M’s work flexibility ‘Work your Way’ model which empowers employees to work when and where they work best. This is a game changer folks!

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Cindy has spearheaded numerous programs at LogRhythm to increase education, engagement and career advancement.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as a catalyst, the company is creating online furniture experiences, becoming more customer centric and overhauling the way consumers purchase. Rodney also shares inspirational stories about how he overcame discrimination and stacked odds to become one of the most successful brand and retail marketers in the world today.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Ramon Ray, Founder of SmartHustle.com, best-selling author, global speaker and lover of burnt pancakes shares his insights on how hustle and entrepreneurship go hand in hand. Ramon gets candid and discusses his life as a Black man in America and how mentors played a key role in shaping the man he is today.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

#csuiteradio

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In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and now the board room. He highlights the success and amazing diversity of Behavox, which has 150 employees from 43 different countries.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor.

Michael talks about

• How data has evolved to become the most important part of tracking marketing revenue success
• Taking a very nuanced approach when it comes to building out their MarTech stack
• The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.

Ruth talks about:

• Teaching a course about using data to manage the customer base of a firm like a financial asset
• The trend of more conservative buying behavior in B2B marketing
• Executing account-based marketing within sales and marketing environments

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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