CMO Insights

In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization. With the increasing number of threats and the migration of workloads to the cloud, companies seek robust solutions to protect their environments. However, the cybersecurity market is crowded, making it challenging for businesses to differentiate themselves and capture the attention of their target audience.

On this episode of the CMO Insights Podcast, Meagen Eisenberg, Chief Marketing Officer of Lacework, discusses key strategies to cut through the clutter and succeed in marketing cybersecurity solutions.

Discussion points include:

·     Understanding the market and differentiation

·     Modernizing marketing in the security space

·     Capturing attention in the age of short attention spans

·     Targeted marketing and personalization

·     The rebound of in-person events

·     Assessing technology and embracing innovation

Connect with Meagen Eisenberg on LinkedIn – https://www.linkedin.com/in/meageneisenberg/

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group – https://www.pedowitzgroup.com/

Get Jeff’s book ‘F the Funnel’ – https://www.pedowitzgroup.com/resources/f-the-funnel/

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Pam Piligian, CMO of Navy Federal Credit Union, and Jeff delve into the captivating world of innovation and empathy, exploring their profound impact on driving member-centric growth. With a focus on building strong relationships and understanding customer needs, Pam uncovers how organizations can leverage these powerful forces to enhance their strategies and foster sustainable growth. 

Discussion points include:

• The importance of purpose
• Aligning values and building relationships
• Operationalizing purpose
• Challenges and opportunities
• The changing landscape
• Building the right team

Join Pam and Jeff as they embark on an enlightening journey that highlights the importance of empathy and innovation in achieving member-centric growth, offering practical insights and strategies to drive success in today’s dynamic landscape. 

Connect with Pam Piligian – https://www.linkedin.com/in/pam-piligian-324582/

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff’s book ‘F the Funnel’ – https://www.pedowitzgroup.com/resources/f-the-funnel/

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“AI won’t replace us, it will elevate us!” Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future of the industry. It’s time to adapt and thrive!

In today’s fast-paced business landscape, companies must constantly evolve to stay ahead of the curve. The integration of AI-powered technologies in content operations is proving to be a game-changer for organizations looking to manage their content supply chain efficiently. In a recent interview, Ed Breault, CMO at Aprimo, shared his insights on how the company is leveraging AI, the importance of radical transparency, and advice for fellow CMOs navigating the rapidly evolving landscape.

Discussion points include:

1. Aprimo, an AI-powered content operations platform, aims to help marketers manage the entire content supply chain by combining people, processes, systems, and data.
2. To adapt to the rapidly evolving AI landscape, CMOs should lean in, adopt, and embrace new technologies, using them as tools for growth and advancement.
3. Radical transparency, exemplified through accessible OKRs (Objectives and Key Results) and communication channels, fosters a culture of collaboration and connection within an organization.
4. AI should be viewed as a co-pilot or support system, augmenting human capabilities rather than as a threat to job security.
5. Staying uncomfortable and embracing change are key to personal and professional growth, allowing individuals to push their boundaries and achieve more continuously.

The insights shared by Ed Breault provide a valuable perspective on the role of AI in content operations and its potential to transform the marketing landscape. By embracing new technologies, fostering a culture of radical transparency, and continually pushing personal and professional boundaries, individuals and organizations alike can thrive in an ever-changing business environment. As we move forward, we must view AI as a co-pilot that enhances human capabilities, ultimately enabling us to focus on what truly makes us human and unlocking new avenues for growth and success.

Connect with Ed Breault – https://www.linkedin.com/in/edmundbreault/

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff’s book ‘F the Funnel’ – https://www.pedowitzgroup.com/resources/f-the-funnel/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Monu Kalsi, Vice President of Marketing, CNO Financial Group, joins Jeff in this engaging discussion about marketing as a profit center and the significant disruptive forces for marketing leaders. Monu shares how he drives performance by deeply understanding the company’s roadmap, building the right team, and creating the marketing strategy to get revenue results.

Discussion points include:

• Building the right team and structure
• The importance of understanding how your company makes money
• Balancing technology and strategy
• The imperative of data-driven decision-making
• Embracing artificial intelligence (AI) and other disruptive forces

Connect with Monu Kalsi – https://www.linkedin.com/in/kalsi/

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff’s book ‘F the Funnel’ https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams.

Discussion points include:

• The rise of sales tech
• The healthy tension between marketing and sales
• Gartner’s next prediction on marketing’s reporting structure
• Marketing and sales collaborating and ‘attribution’
• Scott’s opinion on upcoming trends
• Open ai and GPT-3 and GPT-4

Connect with Scott Brinker at https://chiefmartec.com/

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff’s book ‘F the Funnel’ https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.

Discussion points include:

• Managing your tech stack and aligning with your strategy
• The current role of ai in marketing and tools like Jasper.ai and GPT-3
• Integrating with your core CRM or MAP
• Martech and the cloud data warehouse layer
• The 90/10 business rule
• Gartner predicted the growth of marketing tech

Connect with Scott Brinker at https://chiefmartec.com/

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff’s book ‘F the Funnel’ https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Services at SPARXiQ

Sales effectiveness is Mike’s passion and you can hear it in his voice. In today’s climate, sales has been really slow to adapt and evolve compared to the buyers. The buyers, by in large, are not pleased with the selling model. Listen as Mike addresses how outdated sales models are underserving the customer and what sales can do to engage better with the customer by aligning with marketing for better enablement.

Key discussion points:

• Transactional vs consultative selling models
• How to get into alignment with the buyer
• Digital solution rooms
• Front stage selling and Back stage selling
• Marketing personas and COINOPS to support sales
• The 12 building blocks of sales enablement

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikekunkle/

Improve your sales results with Mike and team:

– Provide sales training that gets results

– Train sales managers to coach effectively

– Implement The Building Blocks of Sales Enablement

-Sales enablement course -https://www.goffwd.com/blocks/

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff’s book ‘F the Funnel’ https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff talks ‘all things Customer’ with Shep Hyken, Customer Service and CX Expert . Shep is a New York Times and Wall Street Journal Best-Selling Author. Shep’s passion for the customer has lead to an extremely successful career including multiple books and in-demand speaking engagements.

Shepard Presentations, LLC was started in August 1983. As a customer service speaker and author, Shep Hyken helps companies build loyal relationships with their customers and employees.

Key take-aways from this discussion include:

• Shep’s six-step process for defining the client
• The problem with technology is not the technology
• The role of AI and the customer
• The best personality/mentality for customer service and sales folks
• The three parts to being a great sales person
• The best way to cut down on customer churn

“Great service is mistakes handled well” – Shep Hyken

Connect with Shep on LinkedIn https://www.linkedin.com/in/shephyken/

Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff’s book ‘F the Funnel’ https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff checks in with longtime friend Rand Fishkin, CEO of Sparktoro, the fast growing audience research tool.

Sparktoro launched in April 2020. They could have pulled back but forged ahead as planned, and that decision paid off big!

Without going the venture capital route, Sparktoro became profitable in just six months! Sparktoro allows users to discover and target sources of influence that align to their audience – including where they hang out, who they follow, and what they’re listening to/watching. Users can get started for Free at: https://sparktoro.com/

Key conversation pointers include:

• Sparktoro’s ‘chill work’ model
• How to question the audience the right way
• What product leaders can do better when engaging with the audience
• The real job of product and marketing leaders
• Sparktoro’s slimmed down content strategy
• Marketing through your sources of influence

Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff’s book ‘F the Funnel’ https://jeffpedowitz.com/

Follow and connect with Rand at https://www.linkedin.com/in/randfishkin/

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In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI.

An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two.

This packed discussion touches on:

• The value of ABM and ABX to get more results
• Why sales and marketing struggle with systems
• How companies are missing the mark with ABM
• The problem with marketing picking top accounts
• The problem with how departments are measured
• Why you want to be a soccer team
• Getting poked by a spear doesn’t feel so good
• The evolving role of AI and the future role of marketers
• What’s next for Demandbase
• Jon’s love for yoga is a real thing

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff’s book ‘F the Funnel’ https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices