CMO Insights

       In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems.

Ryan talks about

• How marketing has changed and evolved as an industry and department over the past 20+ years
• The challenges and the opportunities of working with a global sales team
• And what he and his team are being held accountable for within the company.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.

Suzanne discusses

• The changing role of marketing over the years and especially in healthcare marketing
• How to balance being a customer-centric organization with the need to ensure personal information is secure
• The importance of developing a roadmap with meaningful data, not just a mashup of data

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted.

Rand talks about:

• The importance of marketing, sales, social and all areas of digital collaborating together to create greater results
• Why focusing on the few things your company does well is better for content strategy vs. trying to do everything all the time
• Doing the necessary research on your target audience to ensure your content is getting in front of the right people at the right time.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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This week’s guest on CMO Insights is Greg Gibbons, SVP of Communications at Siemens Corporation.

Greg discusses;

• Providing a full spectrum of marketing services for diverse business groups throughout a large company
• Globalizing the marketing function and building resources across markets
• The challenge of being nimble in today’s technological age and driving a strategy of digitalization

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software.

Mandira talks about:

• Managing rapid growth in their niche market
• Repositioning their brand and identity
• Embracing change to leverage greater growth

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Bonacorsi, President of International Standard for Lean Six Sigma.

Steven talks about:

• The history and growth of Lean Six Sigma, a customer/data driven methodology
• The process of adopting Lean Six Sigma
• The benefits of Lean Six Sigma over other methods

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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      In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.

John talks about:

• Focusing on the strategy of balancing short term needs/results with long term performance
• Why marketing does not own the customer journey and has not earned the right to manage the customer experience
• How marketing has evolved over time to be more measurable and to run like a business

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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       In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia.

Julie talks about:

• The fractured ecosystem of comprehensive global mobility management
• The challenges of rebranding a company after a recent merge
• The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent.

Robby talks about:

• The key attributes they look for in their team members, as well as the attributes their customers are looking for
• The enormous challenge of keeping up with the ever-evolving MarTech landscape
• The biggest challenges many companies face in the marketing universe today

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies.

Shane talks about:

• The big challenges for large, global companies like Agilent Technologies
• The need to transform to stay ahead of ever-evolving customer needs
• Creating and curating localized content while maintaining global consistency and efficiency

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices