Cerius Leadership with Kristen McAlister

This week we dive into how to transform marketing from a task into an experience that engages, excites, and empowers. I get to delve into the world of experiential marketing with expert Erin McElroy who gives her thoughts on the following:

• Corporate Event Industry Growth – What’s driving the surge in the corporate event space?
• Strategic Event Planning – How to approach your event strategy to become a driving force for your brand.
• Experiential Marketing Essentials – What is experiential marketing, and why does it matter?
• Cost-Effective Event Promotion – Tips and tricks for promoting your events without breaking the bank.
• Strategic Choices and Expected Outcomes – How to choose the right event strategy and set realistic expectations.
• Pre-Event Engagement – Why experiential marketing begins long before the event day.
• Digital Entertainment – Don’t use AI, make AI to connect with customers on a deeper level

Erin is a change agent with 25+ years of teaming with top global brands to outperform and grow. She has helped transform the face of 100+ large scale IBM events from Barcelona to Vegas to Bollywood.

Whether you are planning your next customer or employee event, don’t miss out on this insightful discussion!

#IntetionalLeadership #Leadership #MarketingExperience #BrandStrategy #CeriusLeadership #Podcast #InterimCMO #ExperientialMarketing

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

Proactive Leadership is a must-have skill for leaders at any level.

It is a treat when I get to have someone I know as well as Mary Sadaat to join me and share her incredible leadership lessons from her well-earned experiences.

Key Topics We Cover:

• CEO Burnout: How to recognize and prevent it before it impacts your team.
• Proactive vs. Reactive Leadership: Which one are you, and how can you shift?
• Comfort Zones: Why stepping out of them is crucial for growth.
• Communication of Change: The art of leading through transition.
• Advice for Leaders: The importance of taking a step back to gain perspective.

Mary has over 25 years of demonstrated success building revenue, profit and sustained business growth leveraging creative strategic solution-oriented leadership with focus on execution and accountability.

If you’re navigating the challenges of leadership or looking to sharpen your skills, this episode is packed with insights you won’t want to miss. Join us for a discussion that will help you lead with #Intention and foresight.

#IntentionalLeadership #Leadership #CEO #ProactiveLeadership #BusinessGrowth #InterimManagement #FractionExecutive #BusinessAdvisor

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

The future of leadership is changing, and compassion is at the core.

In our latest episode, we explore how compassionate leadership transforms organizations and creates alignment within teams with Laurie Riker. Join us as we cover:

• What compassionate leadership looks like in action.
• The signs of misalignment when leaders like Laurie are called in
• How being self-aware and understanding personal lives can positively impact professional environments
• Practical techniques to develop compassionate leadership skills within your organization
• The vital role of communication in leading with compassion
• Taking ownership as a team and building a stronger, more aligned workforce
• Actionable advice and first steps to become a more compassionate leader

Laurie is a global human resources leader with an ability to collaborate with leaders at all levels to address, implement and execute on strategic plans in support of corporate goals and objectives.

This episode is packed with insights for leaders ready to foster a culture of care, communication, and growth. Listen now to reshape the way you lead!

#IntentionalLeadership #CompassionateLeadership #LeadershipDevelopment #TeamAlignment #LeadershipPodcast #FutureOfWork

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

Is your marketing strategy stuck in the past? It’s time to rethink the funnel.

In our latest episode, with Gregory Newman, we dive deep into why the traditional lead funnel no longer cuts it and explore the concept of the Infinite Marketing Loop.

Discover how to:

• Create a seamless loop that drives new leads while keeping existing customers engaged.
• Align your sales and marketing teams for maximum impact.
• Gather and utilize data that truly moves the needle.
• Transition the role of product marketing from the CEO/Founder to a dedicated leader.
• Measure marketing’s contribution to your company’s bottom line.

From worldwide marketing for a division of JVC, to dozens of startups, for over 25 years Gregory has helped technology companies launch, grow and succeed.

Plus, we’ll break down the various functions of marketing, map out the customer journey, and show you how to simplify, unify, and amplify your marketing efforts. Tune in now and stay ahead of the curve!

#IntentionalLeadership #MarketingStrategy #SalesAlignment #CustomerJourney #Leadership #MarketingInnovation

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

Do I really need a board for my business?

We are thrilled to announce the latest episode featuring the insightful John Ela! Dive into the world of boards with us as we unpack:

• Different types of boards – Board of Directors, Board of Advisors, Committee of Business Advisors.
• Acting as though you have a Board of Directors.
• Putting together a successful board.
• Essential advice for CEOs working with boards.
• Interviewing potential board members.
• Effective board management.
• Building trust between the board, CEO, and leadership team.

John is a CEO who coaches CEOs, helping them achieve business growth, while also building their leadership relevance.

If you are thinking of creating a board for your business or are looking to be part of an effective board, tune in to gain valuable recommendations on optimizing board dynamics and leadership strategies. Don’t miss this episode!

#IntentionalLeadership #BoardOfDirectors #BusinessGrowth #CEOGuidance #InterimManagement #BoardOfAdvisors

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

John’s LinkedIn: https://www.linkedin.com/in/johndavidela/

Bias exists in every business, whether we recognize it or not. We sit down with a leading expert, Matthew Cahill, in bias mitigation who has helped high-profile leaders and organizations enhance their decision-making and leadership effectiveness.

Through proprietary tools and strategic dialogue, our guest shares insights on:

• Cognitive, social, and institutional biases that impact businesses
• The five most common cognitive biases and how they show up in leadership
• The evolving landscape of work and its impact on bias
• How deeply we identify with our work and organizations
• Bias in AI and what businesses need to consider
• Practical strategies for businesses to recognize and mitigate bias

Matthew specializes in designing bias mitigation plans for individuals and businesses. Bias isn’t just an individual issue—it’s woven into organizational structures and decision-making processes. Tune in to gain research-backed strategies that will help you create a more effective and inclusive workplace.

#IntentionalLeadership #BiasMitigation #Leadership #FutureOfWork

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

Matthew’s LinkedIn: https://www.linkedin.com/in/matthewjcahill/

When surrounded with friction, how do you find the smoothest path forward? We’re thrilled to welcome, Stephen Pimpo, a seasoned leader with a knack for driving results in the business world.

Here’s what you can expect:

1. Military Precision in Business: Stephen shares how his military background taught him to quickly assess situations, understand team dynamics, and identify strengths.

2. Mission-Oriented Leadership: Discover why Stephen is often brought in to solve pressing issues and achieve significant results, and how he builds trust and gains buy-in from top leadership.

3. First Impressions Matter: Learn about the critical first steps Stephen takes to build trust, address potential fears, and communicate effectively in any new role.

4. Initial Assessments: What does a thorough assessment look like? Stephen dives into gathering the right information and understanding the deeper layers of challenges.

5. From Military to SMBs: Explore the similarities and differences between his military experience and his work with small and medium-sized businesses, with a focus on optimizing leadership.

6. Moving the Needle: Stephen discusses the biggest opportunities for impactful change—developing a strong leadership team.

7. Scaling with Purpose: “If you aren’t breaking it, you aren’t building it.” Stephen emphasizes the importance of refining people and processes for scalability.

Stephen is an experienced executive leader, business strategist, interim/fractional executive, national TV commentator on Politics and Profits, and U.S. Navy Veteran.

Don’t miss out on this insightful conversation! Tune in now to gain actionable leadership insights from one of the best in the business.

#IntentionalLeadership #BusinessGrowth #MilitaryLeadership #SMB #TeamDevelopment #LeadershipDevelopment #Leadership

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

I first met Hogan Lee at an event I hosted in Santa Monica. By the end of event, I learned that Hogan was in the process of transitioning his most recent CEO role to the next leader, getting ready for an incredible international trip he identified as his “Eat, Pray, Love” adventure, and that one of the other attendees had seen Hogan perform with an ensemble recently (he is a very talented violist). All I could think was…I need to know more!

A few more things we get to learn about Hogan through our discussion:

• His recent role with an online yoga startup, blending his passion for business growth with a mission to serve.
• His journey of self-awareness, the relentless pursuit of success, and how he’s learned to find joy by helping companies on a fractional basis.
• The invaluable tools he’s developed to improve company operations, build strong teams, and link business success with personal fulfillment.
• His approach to hiring, focusing on cross-functional talent that drives organizational success.
• Priceless advice for entrepreneurs on the power of intentionality and intuition.

Hogan serves as a change catalyst and specialize in coaching and mentoring diverse, cross-functional teams to achieve ambitious goals.

Don’t miss out on Hogan’s authenticity, wisdom, and actionable insights that can transform how you approach leadership and business growth with purpose. Tune in now!

#IntentionalLeadership #Interimmanagement #EmotionalIntelligence #BusinessGrowth #Entrepreneurship #TeamBuilding #ChangeManagement #CeriusLeadership #BeIntentional

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

This episode is packed with invaluable insights for boards, executives, and anyone interested in the strategic role of an Interim CEO.

Join us as we explore the following with an experienced interim CEO, Greg Head:

• Common situations when an Interim CEO is brought in
• Types of innovation companies should be looking at – both inbound and outbound
• Company assessment through the lens of an Interim CEO
• Setting up the next CEO for success
• Early signs a board should consider leveraging an Interim CEO
• The importance of diversity of perspective in a company and on a board
• Leveraging internal boards for strategic advantage
• CEO advice on culture and employee engagement

Greg Head is a veteran, board director, interim CEO, business owner, and AI consultant with over 100+ M&A deals and $400M+ Capital Raised.

This episode is a treasure trove of practical advice and strategies to help your organization thrive in times of change and uncertainty.

Don’t miss out on these expert insights!

#IntentionalLeadership #InterimCEO #Leadership #BusinessInnovation #BoardStrategy #CompanyCulture #EmployeeEngagement #ExecutiveLeadership #DiversityAndInclusion

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

This episode is a must-listen for CEOs, CFOs, and all finance leaders looking to stay ahead of the curve and navigate challenging financial landscapes.

Peter Armanetti helps us dive deep into:

• Early warning signs of a distressed or turnaround situation
• On-going customer conversations to identify early trends (up or down) and possible pivots
• Key metrics and reporting to have in place to spot trends and early warnings
• A fascinating case study: from “fill a seat” to fraud, forensic, and M&A
• Success stories and good outcomes from turnaround situations
• Assessing current finance leadership and exploring various options
• Understanding what the numbers can tell you
• How interim leadership can support misaligned leadership teams & rebuild employee trust
• Advice to CEOs on attracting and retaining top talent

Peter is a seasoned interim CFO who has helped over 135 companies across a variety of industries in the past 25 years.

Tune in to gain valuable insights and practical advice on steering your organization away from financial distress and towards success.

#IntentionalLeadership #FinanceLeadership #TurnaroundManagement #BusinessSuccess #CEOAdvice #InterimLeadership #FinancialHealth #BusinessStrategy

Show Notes:

Cerius for Clients: https://ceriusexecutives.com/

Cerius for Executives: https://ceriusexecutives.com/executives

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

Peter’s LinkedIn: https://www.linkedin.com/in/peter-armanetti-32858a/