Business Women Australia Podcast

Topic: How to use data to drive business growth.
According to my guest today, data visualisation has been one of the biggest growth areas of her business.
She says: “Clients are looking for new and innovative ways to engage their target market and infographics and animations create visual tools for doing that.“
Joining me today is Kristen Turnbull.
She is a highly motivated and passionate researcher with 13 years experience in financial services and 7 years in the market research industry.
As Director of CoreData WA based in Perth, she is responsible for business development, client relationship management and project management across a diverse client base. She is passionate about helping companies better engage with and understand the needs of their customers.
Kristen is capable of driving business growth through a variety of research methods including market segmentation, customer experience research, brand tracking, mystery shopping, performance benchmarking, stakeholder engagement and market intelligence.

On today’s show, Kristen will share:

* How to turn the data you have on your business into actionable insights to drive business growth;
* Why it’s important to segment your customer base for effective engagement;
* Why CoreData is partnering with Business Women Australia to canvass the views of Australian female business leaders.

Start with the end in mind. If you’re undertaking a research project, make sure you are clear about your objectives up front to avoid wasting money and time solving problems you didn’t have.  – Kristen Turnbull
About our Guest: 
Kristen Turnbull is a highly motivated and passionate researcher with 13 years experience in financial services and 7 years in the market research industry.
As Director of CoreData WA based in Perth, she is responsible for business development, client relationship management and project management across a diverse client base. She is passionate about helping companies better engage with and understand the needs of their customers.
She is capable of driving business growth through a variety of research methods including market segmentation, customer experience research, brand tracking, mystery shopping, performance benchmarking, stakeholder engagement and market intelligence.
Connect with our Guest:

* Website: www.coredata.com.au
* LinkedIn: www.linkedin.com/in/kristenturnbullcoredata

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

Topic: How to Manage & Prevent Poor Performance
Joining me today is Heather Warner.
Heather has 30 years’ experience in organsiational development, Industrial Relations and Human Resource management in both public, private and not for profit sectors in WA, East Coast and UK including Rio, Great Central Mines and ASG.
She established WCA People & Culture Solutions in 2000 and now employs 8 staff.

On today’s show, Heather will share:

* Simple tips to manage and prevent poor performance.
* How to have clear and courageous performance conversations that make a difference.
* Why the current trend away from traditional annual performance appraisals doesn’t really mean the end of performance management.

One of the most stressful aspects of management can be dealing with staff performance or behavior issues so we can all benefit in mastering the art of the courageous conversation. – Heather Warner
About our Guest: 

* 30 years’ experience in organizational development, Industrial Relations and Human Resource management in both public, private and not for profit sectors in WA, East Coast and UK including Rio, Great Central Mines and ASG.
* Established WCA People & Culture Solutions in 2000 and now employ 8 staff
* WCA typically work with SMEs as their outsourced HR department
* We work in every conceivable industry (Health, Hospitality, Educations, Mining, Native Title and IT)
* WCA services can be categorised into: hiring; firing; training; and retaining.

 
Connect with our Guest:

* Website: www.wcasolutions.com
* LinkedIn: heatherjwarner

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

Take Control of Your Financial Future
According to ASIC a comfortable income for a couple is $59,971 and a modest income is $34,855. Now, without taking into consideration the age pension, you would need $1.2M if you wanted to have a comfortable lifestyle when you retired (or not including the aged pension $720,000 for a modest lifestyle), which assmes a life span until the age 85.
Joining me today is Katie McDonald.
Katie brings a unique experience to financial planning and Empire Financial Group with over 20 years of personal investment experience, 5 years as a business owner working specifically with women and financial literacy, in addition to working as a business adviser for The Chamber of Commerce.
She is currently a financial adviser for Empire Financial Group, specialising in advising women on achieving and managing financial independence, Small business retirement planning, growing families and aspirant couples and individuals.

On today’s show, Katie answer the questions:

* Do you really need $1 million to retire?
* If so, how do you get there?
* The importance of getting good advice and what does good advice look like?

We pay the bills, we balance the family cash flow, we are good at spotting bargains – We can take control of our financial future.  – Katie McDonald
About our Guest: 
Katie brings a unique experience to financial planning and Empire Financial Group with over 20 years of personal investment experience, 5 years as a business owner working specifically with women and financial literacy, in addition to working as a business adviser for The Chamber of Commerce.
Katie is currently a financial adviser for Empire Financial Group, specialising in advising women on achieving and managing financial independence, Small business retirement planning, growing families and aspirant couples and individuals.
Summary:

* Bachelor of Business (Finance) and an Advanced Diploma in Financial Planning.
* Practical and professional knowledge of financial planning and investing
* Women’s financial literacy specialist

Connect with our Guest:

* Website: www.efg.net.au
* LinkedIn: katie-mcdonald-67577619

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

Dealing with Disruption: Will you be the Disruptor or the Disrupted?
According to Australian Bureau of Statistics one of the biggest challenges for businesses is to stick with it long enough to make enough money. The failure rate is also attributed to a lack of financial understanding and lack of management ability.
In fact Business Women Australia’s Core Data Research confirmed that many femate business leaders saw achieving business growth to be both the biggest macro challenge and biggest opportunity in the new financial year.
Add to that the changes being felt across many industries – disruption is well and truly upon us.
If this is something that concerns you too, then today’s guest is here to help.
Joining me today is Pauline Bright.
Pauline Bright is an award winning business owner and business coach who, over the last 12 years, has coached and trained hundreds of small business owners.  She has owned 11 businesses over 35 years in advertising, design, consulting, retail, manufacturing, and wholesaling. She has been profiled in national magazines, had her design work distributed globally and been a trainer and facilitator for major national companies.
Pauline speaks engagingly about what it takes to be a success, with plenty of practical instructions as well.  She simplifies complex business strategies to make running a business easier, more enjoyable and more profitable.

On today’s show, Pauline shares:

* Dealing with Disruption – is it a helpful influence or disaster waiting to happen? Will you be the disruptor or the disrupted?
* Demystifying business – taking the dry dusty and boring out of business to make it more enjoyable and much easier to understand.
* 5 key factors of disruption – internal and external forces you can control when you are aware of them.

At some point your business will need to become more sophisticated and less like a “time for money” job. – Pauline Bright
About our Guest: 
Pauline Bright is an award winning business owner and business coach who, over the last 12 years, has coached and trained hundreds of small business owners.  She has owned 11 businesses over 35 years in advertising, design, consulting, retail, manufacturing, and wholesaling. She has been profiled in national magazines, had her design work distributed globally and been a trainer and facilitator for major national companies.
Pauline speaks engagingly about what it takes to be a success, with plenty of practical instructions as well.  She simplifies complex business strategies to make running a business easier, more enjoyable and more profitable.
Connect with our Guest:

* Website: brightbusiness.net.au
* LinkedIn: paulinebright

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

Cross-Cultural Intelligence: How to Effectively Lead People Across Borders
In a recent article “Being the Boss in Brussels, Boston, and Beijing” published on Harvard Business Review, author Erin Meyer begins by saying: “Cultural differences in leadership styles often create unexpected misunderstandings.”
As leaders in business we know that any misunderstanding within our teams is going to impact morale and ultimately performance negatively.
So, joining me today to speak more on the topic of Cross-Cultural Intelligence is Jessica Schubert.
An accredited Executive Coach and Leadership Facilitator – Jessica works with individual professionals and corporate teams. Her passion is to help people increase awareness of who they are as a person and as a leader. She equips them with tools to help them make sustainable behavioural change, to be happier individuals with a greater sense of emotional and social intelligence and to impact people around them positively. Ultimately she supports them to be better leaders.
Over the last 20 years Jessica has led large cross-cultural teams in Europe and Asia in the corporate world and she draws on her expertise in leading and growing organisations predominantly in the services industry but most and foremost from working with people from different backgrounds and cultures.

On today’s show, Jessica shares:

* Demystifying Cross-Cultural Intelligence. Why is CQ so important working in a globalized and connected world?
* How CQ helps you to become a better leader!
* Leading and working with people from different cultures? Here are some hacks on overcoming barriers and collaborating in international environments.

Often we are domestic internationals. We lead across borders without setting a foot outside of our country. – Jessica Schubert
About our Guest: 
I am an accredited Executive Coach and Leadership Facilitator. I work with individual professionals and corporate teams. My passion is to help people increase awareness of who they are as a person and a leader. I equip them with tools to help them make sustainable behavioral change, to be happier individuals with a greater sense of emotional and social intelligence and to impact people around them positively. Ultimately I support them to be better leaders. I have lead large cross-cultural teams in Europe and Asia in the corporate world over the last 20 years and draw on my expertise on leading and growing organisations predominantly in the services industry but most and foremost from working with people from different backgrounds and cultures.
Connect with our Guest:

* Website: www.jessicaschubertconsulting.com.au
* LinkedIn: jessicaschubert

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

Branding Tips to Survive in Today’s Market
Are you struggling to have your message heard amongst all the online noise? You know the importance of building a strong brand, but don’t know where to start?
Joining me today is Emma Fraser.
As a Brand Strategist, Marketing and Communications expert, based out of Perth and with 20 years of international experience across the Hospitality and Tourism industry, Emma’s wealth of global expertise through Europe, Middle East and Asia Pacific is very detailed and she has brought this global skill set into her business Fraser Marketing International.
She is a Public Speaker across a variety of topics – everything Brand and Marketing, Leadership, Women in Business, Motivational and Inspirational. She is a Mentor through Rare Birds and she loves to facilitate Brand & Marketing Workshops – helping clients gain a clear understanding of who and where they are, then how to take themselves into market, successfully.

 
On today’s show, Emma shares:

* How to successfully gain entry into Global Markets.
* 7 tips to Branding success to survive in today’s market.
* To stand out in your market you must enhance the Customer experience.

Combine your data with customer experience, unify it to know your customer and personalize your communications. – Emma Fraser
About our Guest:  
As a Brand Strategist, Marketing and Communications expert, based out of Perth and with 20 years of international experience across the Hospitality and Tourism industry, my wealth of global expertise through Europe, Middle East and Asia Pacific is very detailed and I have brought this global skill set into FMI.
I am a Public Speaker across a variety of topics – everything Brand and Marketing, Leadership, Women in Business, Motivational and Inspirational. I am a Mentor through Rare Birds and I love to facilitate Brand & Marketing Workshops – helping clients gain a clear understanding of who and where they are, then how to take themselves into market, successfully.
Connect with our Guest:

* Website: www.frasermarketinginternational.com.au
* LinkedIn: emmafraser
* Twitter: @emmalsfraser
* Instagram: emmalsfraser

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Money-Management Must-Do’s to Double your Growing Business
Eighty-seven percent of small business owners are financially illiterate. They have no real understanding of what products / services are making the most amount of money with the least amount of effort.  They don’t regularly check in how they are performing financially or how they are progressing to achieve their financial goals.  It’s no surprise that 60% of small businesses don’t survive the first 3 years.
Joining me today is Tracey Loubser – The Queen of Cashflow
Nearly 10 years ago, after a 5-year stint with Deloittes, and a brief stint in corporate, Tracey made the conscious decision to NOT be a normal tax and compliance accountant.  Instead she became a “let’s-get-this-business-achieving-its-potential-and-make-more-profit” accountant, and after achieving great results for many SME’s she became known as The Queen of Cash Flow!
Through Tracey’s multi-award-winning business, Confident Cashflows, Tracey has helped many business owners achieve higher profits & improve their cash flow. Five years ago she launched her second business Confident Cashflows PLUS, where she trains, coaches and mentors accountants to follow her program and learn from her experience to deliver Financial Performance progams with their clients.

On today’s show, Tracey shares:

* Your Magic Pill to financial success in your growing business
* Why growing Australian businesses are most at risk
* 3 Money-Management Must-Do’s to Double your Growing Business.

If your accountant can’t tell you what is financially the “Good, Bad and Ugly of your business” …. You need a new accountant. – Tracey Loubser 
About our Guest:  
Nearly 10 years ago, after a 5-year stint with Deloittes, and a brief stint in corporate, Tracey made the conscious decision to NOT be a normal tax and compliance accountant.  Instead she became a “let’s-get-this-business-achieving-its-potential-and-make-more-profit” accountant, and after achieving great results for many SME’s she became known as The Queen of Cash Flow!
Through Tracey’s multi-award-winning business, Confident Cashflows, Tracey has helped many business owners achieve higher profits & improve their cash flow. Five years ago she launched her second business Confident Cashflows PLUS, where she trains, coaches and mentors accountants to follow her program and learn from her experience to deliver Financial Performance progams with their clients.
As an expert in the field, Tracey has had many of her articles published in accounting industry publications, such as Accountants Daily & Public Accountant as well as in small business publications, including mybusiness.com.au, savvysme.com.au, MYOB’s Pulse and CCIWA’s Business Pulse Magazine.
Connect with our Guest:

* Website: www.confidentcashflows.com.au and www.confidentcashflowsplus.com.au
* LinkedIn: traceyloubser

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

Use Speaking to Grow Your Business & Your Brand
Imagine for a moment, you’ve been asked to give a presentation to a group of 150 of your peers and ideal clients.
Do you (a) think, fantastic! Can’t wait to inspire and empower them. Or (b) want to curl up in a heap because you just don’t like speaking in public?
Joining me on today’s show is Paula Smith.
Paula is a bit obsessed about quality training and presenting. In fact she has been helping experts, entrepreneurs and organisations to grow their business and their brands by harnessing the power of speaking for the past 30 years. She loves the results she gets working closely with her clients and she gets as addicted to you reaching your goals as you do.
Paula Smith is an expert in Presentation Intelligence and Neuropresenting. A professional speaker, author, master trainer and business coach Paula is also a (CSP) globally certified Certified Speaking Professional.

On today’s show, Paula shares:

* How you too can use speaking to grow your business and your brand;
* Key Presenting Principles (Directly from the pages of Powerful Presenting Principles – Paula’s second book)
* Finding your own authentic presenting style.

LISTEN NOW: 
Speaking is one the most powerful marketing strategies you can use to grow your business and amplify your brand. Learn to be a confident and skilled speaker. – Paula Smith
About our Guest:  
I’m a bit obsessed about quality training and presenting. In fact I have been helping experts, entrepreneurs and organisations to grow their business and their brands by harnessing the power of speaking for the past 30 years. I love the results I get working closely with my clients and I get as addicted to reaching your goals as you do.
Paula Smith is an expert in Presentation Intelligence and Neuropresenting. A professional speaker, author, master trainer and business coach Paula is also a (CSP) globally certified Certified Speaking Professional.
Connect with our Guest:

* Website: www.paulasmith.com.au and www.gitp.com.au
* LinkedIn: paulasmithspeaker

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

Business Woman Standing Out & Making an Impact
The tables are being turned in this episode, where Director of Business Women Australia – Lyn Hawkins interviews Annemarie Cross about how Business Women can Stand Out and Making an Impact in the Workplace.

On today’s show, Annemarie shares:

* Why we need to share our gifts, strengths and talents with the world;
* Having the confidence to speak up and challenge the status quo;
* Imposter Syndrome and being mindful of our inner critic and the inner chatter that may keep us stuck.

LISTEN NOW: 
About our Guest:  
Annemarie Cross is a Brand and Communication Strategist & Chief Storyteller from Communicate Now Pty Ltd. She has also been dubbed ‘The Podcasting Queen’ due to her 10 years involvement, expertise and awards in the podcasting arena.
Annemarie helps her clients – who are Thought Leaders, Change Makers, Disruptors and Innovators – “Entrepreneurial Rebels with a Cause’ become an influential voice in their industry.
She does this by leveraging a unique blend of brand, communications and storytelling expertise alongside her extensive experience in podcasting to create a platform that enables her clients to create engaging and memorable stories with their own podcast series and/or podcast channel so they become THE influential voice in their respective fields.
Reputed for her dynamic, inspiring and engaging presentations, Annemarie has also become a highly sought-after speaker and presenter both nationally and internationally, and has shared her empowering message on the speaking platform alongside other high-profile 6- and multi 7-figure women in business.
As an International Award-winning podcast host and the CEO/Founder of media corporation – the Ambitious Podcast Network – Annemarie is regularly sought after by print, online, podcasting and radio media representatives to share her expertise with a national and international audience.
Connect with our Guest:

* Website: www.annemariecross.com
* LinkedIn: www.Linkedin.com/in/annemariecross

Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning an Idea into a Sustainable Business
Joining me on today’s show is Sue Pember.
Sue Pember is a passionate entrepreneur who has a knack for finding opportunities everywhere she looks. She constantly challenges herself to make a difference in the lives of friends, clients and her community. This path has led her from working as a stage manager at the ABC, to founding two companies based on her values of people, passion and personal touch- Aussie Orientation Services and Mi Casa Property Boutique.

On today’s show, Sue will tak about:

* Entrepreneurship
* Turning and idea into a sustainable business
* And flexibility in the workforce

LISTEN NOW: 
About our Guest: 
Sue Pember is a passionate entrepreneur who has a knack for finding opportunities everywhere she looks. She constantly challenges herself to make a difference in the lives of friends, clients and her community. This path has led her from working as a stage manager at the ABC, to founding two companies based on her values of people, passion and personal touch- Aussie Orientation Services and Mi Casa Property Boutique.
Connect with Business Women Australia:

* Website:  www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

Learn more about your ad choices. Visit megaphone.fm/adchoices