Biz Soup Podcast Radio

Building Clarity in Your Business Life

Episode 105

with Stu Massengill of National Trainer with Tony Robbins

Stu Massengill is on a mission to change the statistic from 80% of people not loving what they do to 80% of people falling in love with what they do! He is a Peak Performance Strategist for Tony Robbins and the founder of Finding Direction. Through his podcast and university, he helps people go from lost in life to creating a life full of passion and fulfillment. As a high achiever under 30, Stu has accomplished many things from building an 8-figure business at 20 years old to beating cancer at 24 years old. Stu brings his passion and heart to create lasting impact across the globe.

Listen to this information-packed BizSoup Podcast Radio episode with Stu Massengill about building clarity in your business life.

Talking points include:

●     The power of networking and communicating.

●     F.O.R.M. From occupation, recreation, and motivation.

●     Why it’s important to know where you are, where you want to go, and what your roadblocks are.

●     How your psychology is the chokehold on the growth of your business.

Connect with Stu

Website

stumassengill.com

Facebook

facebook.com/stu.massengill

Instagram

@stumassengill

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The E-Commerce Disruptor

Episode 104

with Kevin Zhang of Kreator eCommerce

Kevin Zhang is a serial entrepreneur and the CoFounder & CEO of Kreator eCommerce, a global eCommerce organization including over 60 team members with facilities in 3 countries. At 23, he achieved acclaim in the digital strategy and eCommerce community by generating $20M in sales in his first year as an entrepreneur.

Now 24, Kevin is determined to transform the world of online education. He has spoken in front of 3,000 attendees at Affiliate World and was named a Top 5 Online Entrepreneur by Yahoo Finance. Kevin has educated thousands of students and many have built 6-figure and 7-figure businesses in record time despite starting with zero experience.

Aside from managing his business, he is an active advocate for eCommerce education and has provided mentorship to thousands of students around the world. He is determined to empower and inspire future generations of eCommerce entrepreneurs.

Listen to this information-packed BizSoup Podcast Radio episode with Kevin Zhang about disrupting e-commerce.

Talking points include:

●     Marketing vs. the supply chain.

●     E-commerce toolkit.

●     Selling before having inventory.

●     Stop scroll effect

Connect with Kevin

Website

KevinZhang.com

LinkedIn

linkedin.com/in/kevin-zhang-60219670

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Am I Going to be Ok? Helping Businesses Get Closer to the Things That They Want

Episode 103

with Dan Nicholson of Nth Degree CPAs

When purpose driven entrepreneurs grow tired of spinning their wheels seemingly getting further away from things that actually matter to them, they call Dan Nicholson for help. After completing a prestigious fellowship and working for some of the largest, most successful companies in the world, Dan gave it all up and started his own firm where he was able to develop tools to help his clients and partners answer the one question all successful business owners are asking themselves “Am I going to be okay?” through his financial certainty methodologies. Financial Certainty is an unconventional way of looking at business growth. Instead of focusing on acquiring more, the focus is getting closer to the things that actually matter to the business owner/entrepreneur. The first step to eliminating entrepreneurial anxiety is decreasing the uncertainty around reaching your goals and Dan has developed the tools to do just that, including the “Certainty App” that helps small-to-medium sized business get the financial clarity they need to achieve the success they want.

Listen to this information-packed BizSoup Podcast Radio episode with Dan Nicholson about helping businesses get closer to the things they want.

Talking points include:

●   How to know if you’re going to be okay.

●   Why more isn’t the answer to everything.

●   How businesses need profit and preference-based priorities.

●   The asymmetric bet.

Connect with Dan

Website

nthdegreecpas.com

Twitter

@NthDegreeCPAs

Facebook

facebook.com/NthDegreeCPAs

LinkedIn

linkedin.com/company/nth-degree-cpas-pllc

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Strategic Tax Planning: Getting the Most out of The Tax Code 

Episode 102

with Boris Musheyev of borismtax.com

When Boris Musheyev graduated from Baruch College in New York City, he wanted to do taxation and nothing else. He started working for a local CPA firm and when preparing tax returns, he soon realized that many of his clients were overpaying. But by the time he was preparing their tax returns, there was not much he could do to help them. Saving REAL money on taxes requires PROACTIVE tax planning. So, Boris decided to become a Tax Planner.

He completed the specialized training to become a Certified Tax Coach (CTC) and opened his own CPA firm in 2017. Boris specializes in tax planning and compliance for self-employed attorneys and law firms. He uses proven tax strategies to save his clients tens of thousands of dollars on taxes every year. Boris believes that accounting is more than just being correct, it’s being strategic, proactive and maximizing tax savings by understanding the tax code. Boris says his firm has one goal: a commitment to doing everything in his power to help his attorney clients to legally reduce taxes and take home more of their hard-earned money.

Boris is a member of the National Association of Tax Professionals and the New York State Society of CPAs.

Listen to this information-packed BizSoup Podcast Radio episode with Boris Musheyev about strategic tax planning and getting the most out of the tax code.

Talking points include:

●     Why you should start with an LLC when creating an entity.

●     How you need to know the rules when opening 401Ks for your employees.

●     Adding your kids to payroll.

●     How to take advantage of tax-free employee health premiums.

Connect with Boris

Website

borismtax.com

Facebook

facebook.com/boriscpataxpro

LinkedIn

linkedin.com/in/boris-musheyev

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Building Success for Entrepreneurs in the Black Community

Episode 101

with Paris Pendelton of Diva Hustle Radio

Paris Pendelton is a single mother, educator, artist and entrepreneur. Like many other women of color who are raising children in the black community around the world, she has met enormous obstacles, closed doors and broken dreams in her pursuit of achievement. She has persevered the adversity blocking her path and continued right along the road to success now owning five businesses, including a 100% independently black-owned radio station that aims to bridge the gap between cultural boundaries in Hip Hop, Rap and R&B. Paris dedicates her life to amending social injustices that helps keep her focused on black and brown communities. Paris is an avid volunteer for various community and state initiatives to supporting gender equality and women’s empowerment around the world.

Listen to this information-packed BizSoup Podcast Radio episode with Paris Pendelton about building success for entrepreneurs in the black community.

Talking include:

●   Diva Hustle Radio: combining a talk show with music.

●   Using hip hop as a positive voice for change.

●   Teaching aspiring entrepreneurs business basics.

●   Choosing the right business.

Connect with Paris

Website

divahustleradio.com

Facebook

facebook.com/DivaHustleRadio

Instagram

@divahustleradio

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Optometrist Turned Super Powered Amazon Seller Episode 099

with Dr. Travis Zigler of Eye Love

Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Specializing in Amazon Pay Per Click (PPC), Dr. Travis and his team help businesses

scale their Amazon sales and help increase brand clout.

Listen to this information-packed BizSoup Podcast Radio episode with Dr. Travis Zigler about super powered Amazon selling.

Talking points include:

●   Facebook, YouTube, E-mail, and blog posts all point to Amazon.

●   Consumers want to know if a product is a solution to their problem.

●   The importance of brand defensive ads, keyword-based advertising, and product targeting ads.

●   The importance of having an advertising budget.

Connect with Travis

Website

eyelovecares.org

Facebook

facebook.com/doctortraviszigler

LinkedIn

linkedin.com/in/dr-travis-zigler-9625112a

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Health, Fitness, Wellness, and Diet: Key Ingredients for a Successful Business

Episode 098 with Matthew Januszek of Escape Fitness

Since co-founding Escape Fitness, taking it to a $33 million-dollar global business chosen by big brands and independent fitness professionals, such as the UFC, Equinox, 1Rebel, Sanctuary Fitness and more, Matthew Januszek has continued to be a powerful advocate for functional training. Their goal is to motivate and inspire people to get started and create exercise habits that last. Matthew travels the world, helping studios and gyms to turn their visions into world-class fitness destinations and awesome training experiences. During the pandemic, Matthew has become an advocate for at home training and maintaining physical and mental health to persevere in the face of life’s challenges. In addition to being a father, he has started five companies and sits on the board of three companies across three continents. Matthew also interviews industry experts to share insight and experiences for the Escape Your Limits podcast.

Listen to this information-packed BizSoup Podcast Radio episode with Matthew Januszek about the key ingredients for a successful business.

Talking points include:

●   Why it’s important to build rapport with clients.

●   How people need to understand their strengths and weaknesses.

●   Why people need to stay mentally focused and accountable for everything they do.

●   How managing your business after it’s been successful is a whole new ball game.

Connect with Matthew

Website

escapefitness.com

Facebook

facebook.com/escapefitness

LinkedIn

linkedin.com/company/escape-fitness

Instagram

@escapefitness

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Social Media : Learn from the Experts

Episode 097

with Marty McDonald of Bad Rhino Social Media

Marty has used social media strategies to actively recruit and build marketing business for over 18 years. He quickly realized the power of Digital Marketing in Recruitment Marketing and Business. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.

Marty is the Author of Great Beer is Not Enough and host of The Taps and Tees Pod

Marty leads the day to day strategy of Bad Rhino’s Operations and Sales Strategies as well as Client strategies for Craft Beer, E-commerce and Golf Brands

cast.

Bad Rhino is a digital marketing agency born out of an idea. What that idea was, is keeping things as simple as possible in a complex internet world. Digital Marketing gets complex. It’s cumbersome, it’s time consuming to do it right, and then all of a sudden you have to lump a new strategy in there, and then Facebook or Google decides to change the strategy. When we started this company, we had a couple of different things that we wanted to make sure we bring to the forefront and one of them is real results.

Listen to this information-packed BizSoup Podcast Radio episode with Mary McDonald about learning social media marketing from the experts.

Talking include:

●   Why people have to start with a plan, they can’t just “post and pray.”

●   How people should do multiple tests and then go with what works.

●   Why people should use the 100-year-old : get the word out, get them interested, and close the deal.

●   How today’s customer is savvier than ever before.

Connect with Marty

Website

banrhinoinc.com

Facebook

facebook.com/BadRhinoInc

LinkedIn

linkedin.com/in/martinmcdonald

Instagram

@martymac1

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Search Engine Optimization: Improving Your Organic Visibility

Episode 096

with Travis Bliffen of Stellar SEO

Travis Bliffen is the founder of Stellar SEO, a top rated U.S. link building agency. As an Army veteran,Travis took a leap of faith after a magazine article about the future of SEO. He dove deep and spent a year perfecting his craft. When he opened his firm in 2012, they quickly gained a reputation for being a cost-effective, honest and leading SEO agency. He has written many published works on SEO and link building, as well as being a featured speaker at SEMPO Cities among other industry Events.

Listen to this information-packed BizSoup Podcast Radio episode with Travis Bliffen about search engine optimization and improving your organic visibility.

Talking include:

●   How works.

●   Why you need to know the terms people search for that are most related to your business.

●   How you should look at what your competition is doing that you’re not.

●   Why you need to take into consideration budget restraints when deciding to do something.

Connect with Travis

Website

stellarseo.com

Twitter

@travisbliffen

LinkedIn

linkedin.com/in/travisbliffen

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Squircle: Where Science and Nature Come Together

Episode 095

with Francis Cholle of Squircle Academy

Twenty years ago, Francis Cholle asked himself: How is it that we are able to get to the moon, and yet are still unable to sustain a balanced relationship with nature? His business, Squircle Academy tries to solve this problem by first dividing the brain into two basic groups: square and circle. The square represents the logical mind, the ability to reason, science. The circle, the more abstract, deals with emotions, creativity, intuition, nature. Cholle says by understanding the importance of both and by synergistically using both in business and in life helps to create an environment where science and nature are one and where ideas, concepts, processes, and ultimately success, flourishes. 

Wall Street Journal and USA Today Best-selling author Francis Cholle uses deep human learning and cognitive science to help leaders and organizations solve complex problems and thrive in a chaotic world.

As an international speaker, he has presented at Davos World Economic Forum, on the TED stage, Wharton and Columbia Universities, to name a few.

His new book is called, SQUIRCLE A New Way to Think for a New World. It offers a simple yet unconventional science-based model to make sound decisions in an unsound world.

To prove that this approach of holistic decision making could help businesses better adapt, innovate and succeed, Cholle decided to start a consulting practice, The Human Company. His unique methodology brought them unprecedented success.

Listen to this information-packed BizSoup Podcast Radio episode with Francis Cholle about Squircle: where science and nature come together.

Talking points include:

●   Why people should combine the logical mind with the emotional mind.

●   How people should pay attention to their intuition.

●   How to make you and those around you better people.

●   How to become a well-rounded businessman.

Connect with Francis

Website

squircleacademy.com

Facebook

facebook.com/squircleacademy

LinkedIn

linkedin.com/company/squircleacademy

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