Biz Soup Podcast Radio

Ryan Kugler : The Liquidation and Closeout Business

Episode 115

with Ryan Kugler of Plan B, A5 Events and Ideal Content

Ryan Kugler is the president and owner of three companies: Plan B, one of the nation’s largest secondary wholesalers; A5 Events; and Ideal Content.

Born in Chicago, Ryan moved to Los Angeles at a young age where he took an interest in the film industry and made his way onto several studio lots, becoming friends with actor Ted Danson.

During breaks from school, Ryan worked for the family business DVA, which bought and sold VHS tapes. After finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes and he quickly moved up to buyer, soon followed by VP of purchasing.

In 2013, Ryan left DVA because he saw the writing on the wall (DVDs were on the decline and many people were watching films on demand). Over the next few years, he started three companies: Plan B, which buys and sells closeouts from manufacturers, wholesalers and retailers; A5 Events, which produces corporate events for large corporations and nonprofit organizations; and Ideal Content, a marketing company that works with Fortune 500 companies to produce new and unique high-end marketing products.

Listen to this information-packed BizSoup Podcast Radio episode with Ryan Kugler about the liquidation and closeout business.

Talking points include:

●    How to buy and sell unwanted inventory.

●    Why cash is king.

●    Taking steps to get rid of inventory.

●    Why there is competition for inventory.

Connect with Ryan Kugler

Website: www.ryankugler.com

Facebook: facebook.com/Plan-B-Distribution-589723291179547/

LinkedIn: https://www.linkedin.com/in/ryan-kugler-8653265/

Ryan Kugler

ryan@aplanb.com

http://www.ryankugler.com/

Why Plan B Distribution

BIO

Ryan Kugler is the President and owner of three different companies, A5 Events, Ideal Content, and Plan B (which is one of the nation’s largest secondary wholesalers in the country). 

Born in Chicago, Ryan moved to Los Angeles at a young age where he took a strong interest in the film industry and made his way onto several studio lots becoming a good friend of Ted Danson, star of Cheers, The Good Place, and Mr. Mayor.

On his breaks from school Ryan worked for the family business DVA, which bought and sold VHS tapes. Upon finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes, and he quickly moved up to Buyer, soon followed by VP of Purchasing.

In 2013 Ryan saw the writing on the wall (DVDs declining and people watching films on demand) and left DVA, and over the course of the next few years started three different companies: Plan B, which buys and sells closeouts from manufacturers, wholesalers and retailers, A5 Events which produces corporate events for large corporations and Non-Profit organizations, and Ideal Content a marketing company that works with Fortune 500 companies producing new and unique high end marketing products.

Title:

The Liquidation and Closeout Business

Talking Points

◘ Buying and Selling Unwanted Inventory

◘ Cash is King

◘ Steps to Getting Rid of Inventory

◘ Competition for Inventory

Social Media

LinkedIn

https://www.linkedin.com/in/ryan-kugler-8653265/

Facebook

https://www.facebook.com/Plan-B-Distribution-589723291179547/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Lynn Palmer

lynnpalmer@clearchannel.com

https://clearchanneloutdoor.com/

VP Sales/Market Manager San Diego, Clear Channel Outdoor

Bio

Lynn Started in Radio where she learned a lot about 5, 10, 15 second advertising clips that needed to get to the point quick with only a few words. That experience gave her a vast portfolio of knowledge and experience and helped her move from radio to billboard advertising where she was hired by Clear Channel Outdoor in 2015.

Clear Channel Outdoor is a worldwide out of home advertising company offering a wide variety of outdoor signs across the U.S., in 43 of the top 50 DMAs. Their billboards, digital billboards, airport signs and other outdoor advertising options enable brands to connect with people in different environments. 

Ms. Palmer is currently the VP Sales/Market Manager in San Diego, CA 

Title

Billboard Advertising: A New and Improved Way of Reaching a Mass Audience

 Talking Points

◘ How Billboard Advertising has evolved

◘ “Out of Home” Mass Reach Medium

◘ Using Data in Aggregate to Identify Where the Customer is and What the Customer Wants

◘ Digital Ads: flexibility to change within Seconds

Social Media

https://www.linkedin.com/in/lynn-palmer-8a0b098/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Xero Shoes: Moving Forward by Going Back in Time

Episode 113

with Steven Sashen of Xero Shoes

Steven Sashen, CEO of Xero Shoes, is one of the fastest men over 55 in the United States. He wears nothing but Xero shoes and swears by them. He says most shoe companies design shoes with luxurious cushioning and arch support, making your foot feel comfortable and protected. But those actually hurt the strength of your foot, he says, and cause more injury than his minimalist shoe line.

His company manufactures and sells lightweight performance recreation footwear. People in 97 countries enjoy his sandals and shoes for everything from a stroll on the beach or hike in the woods to a gym workout or marathon run. Xero is all about NATURAL: Natural FIT — your toes can spread and relax in the wide toe box. Plus the XERO-drop (non-elevated heel and low-to-the-ground design) allows for proper posture, balance and agility; Natural FUNCTION — Xeros designs let your feet bend, flex and move the way they’re supposed to. And they’re so lightweight you barely feel them; Natural FEEL — the exclusive, patented FeelTrue® sole protects you while also giving your feet and brain the ground feedback they want to feel.

Listen to this information-packed BizSoup Podcast Radio episode with Steven Sashen about how naturally-designed footwear can improve your life.

Talking points include:

●    How the major hype from shoe companies about motion control, padding, arch support and stabilization is destroying your feet.

●    Finding a name that fits the brand.

●    Ways to find a product that gives people what they really need.

●    How to listen to what people are asking for and get involved in the conversation.

Connect with Steven Sashen

Website: www.xeroshoes.com

Twitter: twitter.com/xeroshoes

Facebook: facebook.com/xeroshoes

LinkedIn: linkedin.com/company/xero-shoes/

Instagram: Instagram.com/xeroshoes/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Feifer : An Entrepreneur: Then and Now

Episode 112

with Jason Feifer of Entrepreneur Magazine and jasonfeifer.com

Jason Feifer is Editor-in-Chief at Entrepreneur Magazine but he acts more like an entrepreneur. In addition to his full-time job, he writes and hosts webinars and is the host of multiple podcasts. He produces and stars in his online videos and is a blogger, keynote speaker, writer, humorist, producer, editor and life coach. He is redefining how people work in post-Covid America.

Listen to this information-packed BizSoup Podcast Radio episode with Jason Feifer about modern-day entrepreneurship.

Talking points include:

●    How entrepreneurs are problem solvers.

●    How to make the ubiquitous webinar work for you.

●    Why data and failure are your two best friends.

●    How to pick an idea and grow a business.

Connect with Jason Feifer:

Website: jasonfeifer.com

Twitter: twitter.com/heyfeifer

Facebook: www.facebook.com/jasonfeifer

LinkedIn: www.linkedin.com/in/jasonfeifer/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Authority Branding: Right Message, Right Clients, Right Revenue

Episode 111

with Curt Mercadante of Merc Enterprises

Curt Mercadante helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For 25 years, he has counseled small businesses and entrepreneurs, as well as some of the largest corporations and associations in the country. He built three profitable businesses, including a seven-figure public relations and advertising agency. Curt is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.” He lives in Charleston, S.C., with his wife, Julie, and four children.

Listen to this information-packed BizSoup Podcast Radio episode with Curt Mercadante about authority branding.

Talking points include:

●       The Four Pillars are Attention, Accuracy, Alignment and Authenticity.

●     Create your “one-sentence” impact message.

●     Know who you want to serve, what they want and how you can get it to them.

Connect with Curt Mercadante

Website: https://www.merc.enterprises/

LinkedIn: https://www.linkedin.com/in/curtmercadante/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Reaching Super Humanness in Yourself AND Your Business

Episode 110

with Karen Love Lee

Karen Love Lee is a passion-preneur coach, empowering highly ambitious men into passion-driven entrepreneurship. As a recovering overachiever driven by unconscious emotional trauma, her healing journey from suicide to self-love to success set the foundation to fulfill upon her life’s purpose: empowering others through her life experiences. As a result of healing her depression, causing subconscious suicidal tendencies, Karen created cutting-edge mental performance techniques interlaced with her gifted intuition. These profoundly effective methods radically enrich the lives and dreams of her leadership-based clientele.

Listen to this information-packed BizSoup Podcast Radio episode with Karen Love Lee about reaching super humanness in yourself and your business.

Talking points include:

●     Get to the root of the problem.

●     The No. 1 dream killer is unconscious fear.

●     Have the courage and willingness to pivot and change.

●     Childhood trauma can shape your life.

Connect with Karen Love Lee

Website: karenlovelee.com

Twitter: https://twitter.com/IgniteYourPower

Facebook: https://www.facebook.com/KarenLoveLeeDreams

Instagram: https://www.instagram.com/KarenLoveLee/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Fennema : Managing the Chaos

Episode 109

with Susan Fennema of Beyond the Chaos

Susan Fennema is the Chaos Eradicating Officer (CEO) of Beyond the Chaos, a consultancy helping small-business owners to simplify their operations and manage their projects so they can grow their businesses and get their lives back. With more than 30 years of operations/project management experience in professional service industries, she is on a mission to improve American society exponentially. When not making multi-course dinners, she enjoys Texas A&M football games and Blackhawks hockey. She lives and works from her home in McKinney, Texas, with her husband, dog and cat.

Listen to this information-packed BizSoup Podcast Radio episode with Susan Fennema about managing the chaos in small businesses.

Talking points include:

●   Control the chaos by building systems.

●   Expectations: What you want It to be vs. what it is.

●   Fill gaps by identifying problems and putting a process in place.

Connect with Susan Fennema

Website

Beyondthechaos.biz

LinkedIn

linkedin .com/in/susanfennema/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Track and Measure: Key Ingredients for a Successful Business

Episode 108

with Mitch Levinson of Creative Sizzle

Creative Sizzle is a boutique creative agency focused on marketing and technology in today’s digital environment. Creative Sizzle turns marketing into an engaging and interactive experience through strategy, brand, lead generation and lead capture. CEO Mitch Levinson is a sales and marketing-focused executive, with a strong technology background. His experience in selling, marketing and developing direct technology solutions for efficient and effective sales and marketing programs has made Creative Sizzle a fast-growing digital marketing solution for diverse clientele. Clients and projects range from independent companies with revenue under $1M to Fortune 500 public companies. Helping customers, clients and companies become more efficient and effective through best practice and the use of technology solutions continues to be the focus.

Listen to this information-packed BizSoup Podcast Radio episode with Mitch Levinson about key ingredients for a successful business.

Talking points include:

●     The importance of brand, branding and lead generation.

●     How to update your message based on your tracking report.

●     Figure out what you spend money on, how to track it and who you are trying to reach.

Connect with Mitch Levinson

Website

creativesizzle.com

Twitter

Twitter.com/creative sizzle

Facebook

facebook.com/creativesizzle

LinkedIn

Linkedin.com/company/creative-sizzle/

Instagram

Instagram.com/creativesizzle/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Attract and Scale with Organic Marketing

Episode 107

with Lloyd Yip of Attract & Scale

Lloyd Yip is the founder of Attract & Scale, which helps coaches, consultants and other online entrepreneurs who sell high-ticket offers to massively grow their business by using highly scalable organic strategies. He empowers business owners to grow even without complicated and costly ad strategies or annoying, time-consuming lead-generating tactics. This way, they can create impact, generate wealth and achieve the life of their dreams.

Lloyd is originally from Canada but currently resides in Brazil.

Listen to this information-packed BizSoup Podcast Radio episode with Lloyd Yip about attracting and scaling with organic marketing.

Talking points include:

●     What does it mean to attract and scale?

●     Who are your customers and where can you find them?

●     Why you need to understand the different formats of your digital community.

Connect with Lloyd

Website

attractandscale.com

LinkedIn

https://www.linkedin.com/in/lloydyip/?originalSubdomain=ca

Facebook

https://www.facebook.com/attractandscale/

Email

lloyd@attractandscale.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

What it Takes to be a Great Leader

Episode 106

with Alex Kuhn of Born to Lead

Alex Kuhn learned at a very young age what it takes to achieve anything you put your mind to. He is founder of Born to Lead, which helps purpose-driven entrepreneurs become the leaders they were born to be and start, grow and scale six-, seven- and eight-figure businesses. He trained for the Olympics at age 12 for swimming and at 24 became one of the youngest NCAA coaches, establishing himself as a game-changing leader.

With more than 200 known success stories, his work has helped leaders build businesses that align with whom they are, resonate with whom they want to be, and intuitively fulfill where they want to go.

Listen to this information-packed BizSoup Podcast Radio episode with Alex Kuhn about what it takes to be a great leader.

Talking points include:

●     Why you should love what you do and do it the best you can.

●     How you need to be honest with yourself and know your strengths and weaknesses.

●     Why it’s important to take risks.

●     How you need to show true compassion for your employees.

Connect with Alex

Website

alex-kuhn.com

Facebook

facebook.com/mark.kuhn7

LinkedIn

linkedin.com/in/alexkuhnco/

Learn more about your ad choices. Visit megaphone.fm/adchoices