Best Seller Podcast

Terri Levine, author of Turbocharge: How to Transform Your Business as a Heart-repreneur, emphasizes the power of transformation and how it’s time for businesses to take on this approach in order to increase productivity and profitability. Levine insists that in order for a business to succeed, companies have to put ‘heart in business — treat employees and vendors with respect and create value for customers.’ She argues that when “businesses become value and revenue-based, profits soar.” Levine says her goal is to focus on the present, on things that are working, rather than the past and the negative. She calls that “positive being,” as opposed to positive thinking.

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Tajuana Ross, author of The LinkedIn Professor: “Class is Now in Session.” Your 21 LinkedIn Questions Answered, wrote the book to answer people’s questions about LinkedIn as a platform and its uses as a branding tool. She adds that many people don’t understand the full capabilities of the platform because they don’t know those capabilities exist. Ross says one way to increase one’s digital footprint is by “showing up” to the platform – which means writing content regularly and getting out a message that provides credibility and projects authority. She cautions users to be selective with who they accept into their network because, “Your net worth equals your network” and adds there has to be a process on how to connect with people, which includes making sure you’re in that person’s profile, then you can personalize the invite.

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Sylvie di Giusto, author of The Image of Leadership: How leaders package themselves to stand out for the right reasons, talks about the way leaders package themselves and how people perceive them in return. When leaders package themselves, it refers to one’s visual appearance and what that says about a person and about what they have to offer. di Giusto says many people are unaware of how they are portraying themselves initially and she helps them find the “ABCD” of their initial imprint: Appearance, Behavior, Communication and Digital. She argues that the emergence of social media has changed some of the rules of the game, whereas the “A” used to be the most important guideline people used to create a first impression. Social media has made “D” the most important ‘first impression.’

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Stu Heinecke, author of How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing, is in a unique position as both a marketer and a WSJ cartoonist. He talks about creating “contact campaigns” with personalized cartoons and many other clever means to grab someone’s attention and secure meetings with critically-important accounts and prospects. Heinecke says, “the goal of Contact Marketing is not just to break through to someone, but to leave them thinking, ‘I love the way this person thinks.’” Do that, he says, and you and your team can land a meetings with virtually anyone.

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Stacey Alcorn, author of Reach! Dream, Stretch, Achieve, Influence encourages readers to reach for the lofty goals that may seem unreachable. The word “Reach!” has two meanings: going after the big goals and building a massive army of advocates to help you reach those big dreams. Alcorn has interviewed a series of c-level executives, like Richard Branson, other celebrities and celebrity athletes to gauge the path they took in order to achieve their goals. She argues that those who achieve a higher level of success are those that don’t buy into their own beliefs – those who are open to change and not set in their ways.

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Neen James, author of Attention Pays, is aiming to make ‘attention’ a positive word, as she feels it gets a bad rap all around. James says that “attention is like currency. The more you invest, the more you get in return.” She argues that in order to attract and retain top talent, businesses need to pay attention to their employees or teams. But, with people being distracted by their devices and trying to be everything to everyone, attention takes a back seat. James adds that “attention is the evolution of productivity” because “when you gift someone with your undivided attention, your relationship increases.”

Watch the Episode: https://c-suitenetwork.com/tv/video/neen-james-attention-pays/

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Nancy Lynn, author of The Young Polished Professional: Exude Confidence, Credibility, and Composure, wrote the book with the purpose of teaching young professionals the skills needed to make a successful transition from college to the business world. Lynn says that “life is all about transitions” and the book serves as a tool that young professionals entering the workforce can use to create a great first impression, get that job offer, and get a promotion. She points out that young people need to learn to be present, how to act in different situations and remember to pause before starting their next thought.

Watch the Episode: https://c-suitenetwork.com/tv/video/nancy-lynn-the-young-polished-professional/

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Mark Eaton, author of The Four Commitments of a Winning Team, talks about the four core principles that can transform an underperforming team into a contender. Eaton found that the lessons learned during his 12-year NBA career easily translate to the business world and that each core principle can be put in place immediately. Knowing these four principles gives everyone in the organization a better understanding of what teamwork really is and how each team member’s role within the team can be defined. He says one common mistake employees make is thinking they need to do everything at their job; when instead, everyone should focus on the things they do best. Eaton encourages people to ask managers to define their jobs and to provide feedback about their performance, as feedback lets you know where you stand.

Watch the episode: https://c-suitenetwork.com/tv/video/mark-eaton-the-four-commitments-of-a-winning-team/

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Kristiane Cates, author of The Golden Thread: A Memoir talks about her own personal story about the death of her son and the aftermath of that experience. Cates believes that every person has a thread woven into their life; the thread representing hope and everything has a reason for being – even in the worst of situations. Through her personal story, Kristiane wants to encourage people going through a hard time to find their purpose, despite any hardship or tragedy they’re going through. What she wants people to take away from her book is that how we deal with our personal lives affects our professional lives and vice versa.

Watch the Episode: https://c-suitenetwork.com/tv/video/kristiane-cates-golden-thread/

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Kathleen Thomas, author of The Hardworking Woman’s Guide to Money, wrote the book because as a certified financial advisor, she wanted to address all of the questions she was frequently asked by her clients, but to a wider audience. Thomas wanted to focus on giving financial advice to women as she felt women had the least resources to turn to and remain underrepresented in the financial industry. She argues that women learn differently than men; whereas men grab on to a data point and look for more ‘yes/no’ points, women want context for why it matters to them and why they need to think about it. The book also offers tips on how to find a good financial advisor that is right for your needs and tries to take away the cumbersomeness of the entire financial process.

Watch the Episode: https://c-suitenetwork.com/tv/video/kathleen-thomas-the-hardworking-womans-guide-to-money/

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