Friday, December 5, 2025
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16 Articles written

John DeMato

John DeMato is a branded, lifestyle portrait photographer and storytelling strategist who collaborates with speakers, authors, coaches, and various other thought leaders to produce magazine-quality images that present them powerfully, purposefully and authentically to their tribes. More than just a photographer, John sets his clients up for success beyond the portrait session by coaching them on how to best leverage their image content for their websites, social channels, blogs, publications, advertisements and various other needs. A former television producer, John has over 18 years of production experience, and has been featured as a portrait photographer expert on several NBC Universal daytime talk and reality shows.

Latest Articles

Fill up your audience with the meat and potatoes…

It’s one thing to have bursts of inspiration... ...It’s quite another to develop them into compelling pieces of online content I was on the phone the...

In your clients own words

Stop talking and let those you serve speak on your behalf. So, I have this problem where I like to talk a lot, especially about...

Here’s what sucks about stock photos on your website…

Do you leverage stock photos on your website? Read on to see why that sucks. As a speaker, author and expert-based business owner, your website is...

What fires have you put out recently? Share them through your online content.

Looking for something to write about for online content? Talk about the fires you’ve put out this month, for starters… Regardless of what area of expertise...

The benefits of joining a professional association

Want to be discovered by those you serve? Discover them by joining their groups and associations. I never felt so naked in my life.  I kept repeating...

Connect Emotionally with Those You Serve

One way to draw a crowd on social? Inspire them to "feel" something through your content. When creating relevant and valuable content, it’s essential that the...

You Don’t Need a Bargain – You Need Value!

Look beyond the price tag when investing in portraits. You don’t need a bargain - you need value. While recently chatting with a client after our...

Show Your Human Side in the Content You Share Online

When you show the human side of yourself... ...people feel like there’s an entry point into your world. One of the most asked questions that I...

Attract New Clients Through the Words of Your Current Ones

Want to know how to attract new clients into your online ecosystem? Have conversations with your current ones and share them with the world. It’s no...

Here’s a Creative Way to Leverage Your Event Photos

How do you stand out from the Speaker crowd? Be creatively generous. Recently, I was hired by a speaker colleague, Jen Slaw, to capture candid, event...

Here’s Why Stock Photography Can Hurt Your Brand

Fan of stock photos? Here are my two cents on it... Why spend money on stale, stock photos when you could spend money on juicy,...

Here’s Why Your Book is a Content Goldmine for Social Media

Pull Quotes from your Book and Leverage Them on Social Creating consistent content that illustrates your expertise, life as a business owner and life as...