Eric Creekmore

Eric Creekmore has been building companies since he could ride a bike—literally. He spent over 15 years scaling a financial services firm to 400+ agents, mastering systems, leadership, and team development. But it wasn’t until he sold everything to travel the world in 2021 that a deeper realization hit: the biggest opportunities aren’t missed from lack of effort, but from poor timing. That insight led to the creation of Thr. As founder of Thr, Eric is helping professionals stop missing the people who matter most—at the exact moment when it matters. Thr’s AI assistant integrates with your calendar, messages, and location to surface key relationships based on trust, timing, and context. It’s not a CRM. It’s a proactive relationship strategist that nudges you when to reach out, who you’re near, and how to maximize the value of your existing network—without the noise. With over 250,000 people on the waitlist and enterprise pilots already underway, Thr is redefining how trust and proximity drive business. The product is now powering professional networks, sales teams, and high-value communities with privacy-first infrastructure and ambient intelligence. Eric’s team includes founders and builders behind products like Alexa and industry-shaping startups with dozens of exits among them. He now leads Thr with a mission to turn relationship capital into the most measurable, actionable, and monetizable asset in your business.