Research shows that increasing client loyalty boost profits. Most companies allocate the majority of their marketing budget to new client acquisition. In this article, Growth Strategist, Darrell Amy, presents ideas on how companies could allocate some of their marketing budget to improve client loyalty, boosting company profits.
Now, more than ever, we need to keep our growth engines running. Sales must maintain activity levels. Marketing must keep the digital lights on. This is not the time to slow down or stop.
