Candice Frazer
Candice Frazer is the revenue efficiency strategist and founder of AlphaRev, a firm that helps established businesses systematically increase revenue across retention, expansion, referrals, win-backs, and lost deals. Frazer advises leadership teams on how to operationalize growth using the value they’ve already earned without adding headcount or complexity.
Latest Articles
Revenue Hot Potato: Why Capable Leaders Inherit Revenue—and Still Fail to Fix It
The executive who first took on revenue didn’t hesitate.They were capable. Trusted. Known for stepping in when things mattered. When growth flattened enough to...
Revenue vs. Alpha Revenue: The Growth You’ve Been Missing
Most Companies Chase Revenue Like a Claw Machine
When leaders talk about revenue growth, they usually mean one thing: fill the top of the funnel.
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