Ambitious Entrepreneur Show

[Ep#364] Why Your Voice Is Your Branding

33.66 min Sep 2, 2025

Listening to someone speak, we tend to notice two things: what they are saying and their characteristics. It is amazing how much information we can learn about someone by listening to their voice – what they are feeling, where they’re from, and who they are.
The voices we use matter jus...

Listening to someone speak, we tend to notice two things: what they are saying and their characteristics. It is amazing how much information we can learn about someone by listening to their voice – what they are feeling, where they’re from, and who they are.

The voices we use matter just as much as the words we use. In our voices, we convey meaning and convey our emotions. We can exercise control over our speech, improve effectiveness and do so with confidence when we know how to use our voice properly. Having a powerful message that combines with a strong voice will give us confidence and clarity. Our voices have the power to awaken the senses, convey our message clearly as to why we’re here, and lead others to act. And keeping it in check can keep us sounding confident and strong.

When was the last time you listened to your own voice? We don’t give much thought to our voices – or what we sound like. But when we do, it can feel as if we have no choice but to live with whatever voice we were born with.

However, our voices can be improved and built on as we go along. We have Dr. Muluna Fausch joining us on today’s show. Her talk will cover how significant your voice is to your branding and how you can make your voice work for you.

Here are three reasons why you should listen to the full episode:

Why your voice is your branding – how to gain more clarity in your message and movement
How to tap into your Inner Voice for more personal power, influence, and ability to persuade
Why your Sovereign voice archetype is the one that leads your company

ResourcesThe Influence Alliance — A business-building community for changemakers who want to build a sustainable and scalable business they love.
The Influence Alliance Free Podcast Series
Are you struggling to be known as a trusted authority in your industry? Schedule a chat with Annemarie at help@annemariecross.com.
Connect with Miluna: Website | Twitter | LinkedIn |EMail | Instagram

About Miluna

Miluna is an executive coach, actor, and Forbes Author. She created her proprietary Vocal Archetypes℠ to train conscientious C-suite executives and Professionals in confident, high-frequency speaking and presence.

Dr. Miluna has degrees in Music Business and Holistic Psychology and is certified as a Miracle-Minded Coach by Marianne Williamson.

You can connect with Miluna thru her Website | Twitter | LinkedIn |EMail | Instagram

Enjoy This Podcast? If you enjoyed today’s episode of Ambitious Entrepreneur Podcast, then hit subscribe now!

Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account.

For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!

You can also follow us through Facebook.

Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers.

Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me.

Have any questions? You can contact me through these platforms:

To staying ambitious,

Annemarie

The post [Ep#364] Why Your Voice Is Your Branding appeared first on The Ambitious Entrepreneur Podcast Network

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2. Mistake 1: Assuming people would listen and want to hire us

5.36 min Sep 2, 2025

Hi this is Annemarie and welcome to another #ListenerIntoLead tip.
This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.
As businesses we know it can take multiple touchpoints for people to get to ‘know, like, and trust...

Hi this is Annemarie and welcome to another #ListenerIntoLead tip.

This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.

As businesses we know it can take multiple touchpoints for people to get to ‘know, like, and trust’ you.

And, there’s a difference between your audience building ‘know, like and trust’ with you as a podcast host versus listening to you and building ‘know, like, and trust’ through the lens of ‘do I want to work with this person?’

In fact, I would say that a majority of your audience is not really looking to buy, but rather to learn, to be inspired, and/or to find and answer to a solution. They’re not really in buying mode.

But there are some subtle things you can do…

I share more in today’s tip.

Additional Resources:

Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants

Post a review and share it!

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

To staying ambitious, Annemarie

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[Ep#363] 3 Keys to Success

10.72 min Sep 2, 2025

Want to know what the three keys to success are?
Hint: Clarity + Consistency + Constancy = SUCCESS
In this brief episode, Annemarie shares what each is and what you should be focusing on in order to position yourself for success.
Enjoy!
So, do you have the clarity you need in the areas I men...

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1. Podcasting vs Podcasting as a business?

10.13 min Sep 2, 2025

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #1.
A question I was asked once was “Is there a difference between podcasting and podcasting as a business?” My answer was, yes, absolutely there is a big difference.
It’s easy to start a podcast. We h...

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #1.

A question I was asked once was “Is there a difference between podcasting and podcasting as a business?” My answer was, yes, absolutely there is a big difference.

It’s easy to start a podcast. We have incredible tools and technologies at our fingertips making it very easy to press record, start speaking or interviewing a guest, then uploading to a podcast host. Congratulations – you are a podcaster.

However, starting a podcast as a business, to build your visibility and reach and build an audience of your ideal clients, while building your reputation as a trusted authority, so you become THE choice vs just a choice while building your revenue as you begin to nurture listeners into leads, inquiries and ultimately paying customers – well that’s another matter altogether. It takes the right strategy and the right steps to get everything in place.

Just like it’s relatively simple to start a coaching business. However, starting a coaching business that’s profitable and scalable, well that’s another matter altogether, It takes the right strategy, the right steps, and the right systems, to ensure you are able to grow your business the right way.

And, it’s the same when it comes to podcasting as a business.

So, is there a difference between podcasting and podcasting as a business? Yes, there is!

Which is what this ListenerIntoLead series is all about.

In the next few tips, I’m going to share the mistakes my cohost and I made and what I know to do differently so you can start to generate results from your very first episode.

I’ll see you in the next #ListenerIntoLead tip.

Additional Resources:

Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants

Post a review and share it!

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

To staying ambitious, Annemarie

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[Ep#362] Your Potential to Achieve Greatness - Inspirational Tip

6.28 min Sep 12, 2022

Everyone has the potential to achieve greatness – whatever ‘greatness’ means to you.
For you, it may mean reaching a level of success and accomplishment you never thought was possible.
Or perhaps, it’s making a much bigger impact in the lives of your clients and community, by facilitatin...

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30. People will talk about you anyway – wouldn't you like to influence what they say?

5.52 min Sep 11, 2022

Hey, it’s Annemarie – welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable and irresistible, so you are THE choice vs just A choice for your ideal client an...

Hey, it’s Annemarie – welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise.

This is Tip #30 – wow, we made it!!!

If I was to ask you to define Personal Branding – or your Personal Brand – how would you respond?

If you said your Personal Brand is your reputation – you’d be correct.

Personal Branding – or your Personal Brand is not a fad, it’s not a buzzword that some marketers have begun throwing around as the flavor of the day.

In fact, in my former business – a Career Consultancy we were talking about the importance of Personal Branding back in the 2000s. So, it’s NOT a fad at all!

Your Personal Brand is your reputation. It’s what people think about you when your name is mentioned. It’s what people say about you when asked to share their experiences.

And, while you can’t control what people think or say about you, you CAN influence it.

By your actions, your interactions, your conversations, – everything can impact your reputation, your Personal Brand.

Positively. Or negatively.

If you do a Personal Brand audit today – would people think and say the exact things you’d want them to say?

Or are you leaving it to chance.

If you asked 5 people (who knew you well) to describe you in 5 words – would the 5 words they use to describe you be the same?

And, more importantly, are they the 5 words you would want them to use to describe you?

YOUR NEXT STEP:

Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?

Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.

Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage

Post a review and share it!

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

To staying ambitious, Annemarie

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[Ep#361] When Failure and Disappointment Come Knocking

10.71 min Sep 7, 2022

Have you heard this powerful quote before? “Life is like photography. We develop from the negatives.
It’s a quote Annemarie has reminded herself if a LOT over the years as she’s picked herself up and dusted herself off from yet another failure or disappointment.
In fact, it was those fail...

Have you heard this powerful quote before? “Life is like photography. We develop from the negatives.

It’s a quote Annemarie has reminded herself if a LOT over the years as she’s picked herself up and dusted herself off from yet another failure or disappointment.

In fact, it was those failures and disappointments and the many lessons she learned, which are now principles and steps she teaches her clients as they continue to struggle with the challenges she struggled with.

So, not only are we able to develop from those negative experiences – through passing on what we’ve learned, we’re also able to help others who are struggling with the very things we have struggled with and have been able to overcome.

It was her WORST business failure ever, that 7-years on, she can honestly say, was the BEST thing that ever happened to her because it led her down the path to where she is today.

And, while she certainly wouldn’t have chosen to experience this level of loss and failure – it has built a level of resilience and tenacity that she knows is needed for a time such as now and that she can continue to share with others.

So, in today’s episode, Annemarie shares:

How to approach failure and disappointment
Words of encouragement as you pick yourself up and dust yourself off
Three powerful questions to help you move forward

RESOURCES:

The Influence Bulletin
Core Business Foundations: Your Pathway to Profitable and Sustainable Business Growth
Book a time to chat with Annemarie
The Influence Alliance special Podcast Series: How to stand out, be heard and INFLUENCE for coaches and consultants

Enjoy This Podcast?

If you enjoyed today’s episode of Ambitious Entrepreneur Podcast, then hit subscribe now!

Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account.

For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!

You can also follow us through Facebook.

Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers.

Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me.

Have any questions? You can contact me through these platforms:

To staying ambitious,

Annemarie

The post [Ep#361] When Failure and Disappointment Come Knocking appeared first on The Ambitious Entrepreneur Podcast Network

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29. When doubt threatens to take you out

5.92 min Sep 4, 2022

I’ve spoken to SO many aspiring entrepreneurs over the last decade (or so) who were all at the beginning of their journey of finding their ‘THING’. Their INNER BRILLIANCE (as I like to call it).
[Disclosure: I can SO relate to this, as it has been my own journey too].
At the co...

I’ve spoken to SO many aspiring entrepreneurs over the last decade (or so) who were all at the beginning of their journey of finding their ‘THING’. Their INNER BRILLIANCE (as I like to call it).

[Disclosure: I can SO relate to this, as it has been my own journey too].

At the core of our Inner Brilliance is often an innate talent – a strength that comes naturally to us. And, because it comes so naturally to us, it’s often easy to discredit.

So, we end up searching, learning, searching, doing more learning, more searching, and more learning. Trying to find OUR thing.

Sadly, for many the journey of learning and searching never really comes to an end. Because, despite how hard they work at making it work – it never really does work. Or, not to the level they really wanted it to.

And, that’s because they are missing that one, fundamental thing. They continue to disregard that innate talent – that strength, their Inner Brilliance.

However, herein lies the gold.

It’s NEVER too late.

So here are some of the things I’ve learned over the years:

Stop doubting yourself. Doubt is a lying THIEF! Tell doubt to F-off.
Stop searching for answers that are already there in front of you. You just need to look with renewed hope and expectation. It IS there – take the time to dig a little deeper.
Start listening to the people around you who continue to comment about certain aspects of you and how you show up. THIS is evidence of your Inner Brilliance.
Start listening to the compliments people say to you. DON’T discredit what they say, as this is a way to undervalue yourself.
Stop looking at what other people are doing. They don’t have your strengths and Inner Brilliance. They haven’t walked your journey; or developed and honed your strengths; nor do they have the same passion and purpose as you. Find YOUR’s.

Because when you do; it won’t seem like work. It will flow. Yes, you need to take action, and LOTS of action – but it won’t seem hard, because you are loving what you do.

Trust me. I know. Because it’s been my journey (from the age of 15 – if truth be known). So, I’ve breathed it. I’ve lived it.

And, actually it’s because it IS my Inner Brilliance.

It’s why I became a Career Coach – some several decades ago.

It’s why I still love helping other entrepreneurs discover their Inner Brilliance.

It’s why I love interviewing my podcasts guests and creating an environment and a platform that enables them to showcase their brilliance

It’s why I do what I do.

So, my question to you – what’s your why? What’s your Inner Brilliance?

YOUR NEXT STEP:

Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?

Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.

Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage

Post a review and share it!

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

To staying ambitious, Annemarie

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[Ep#360] 3 Steps to Compelling Content that Clients LOVE

15.49 min Sep 2, 2025

Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you.
You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client?
Yes? You�...

Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you.

You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client?

Yes? You’re not alone.

This was me several years ago every Monday as I sat in front of my computer ready to write an article for my newsletter subscribers.

It was often difficult to come up with a topic that I felt my community of ambitious business owners would find inspiring and relevant, and that would help them take their business to the next level.

Thankfully, this doesn’t happen that often any more as I’ve discovered a few different ways to get my ideas flowing.

So, if you find yourself sitting in front of my computer screen with writer’s block, here are three ways to help you get your creative juices flowing so you can create informative content that your ideal clients will love AND that will build your credibility and continue to position you as an expert in your field.

RESOURCES:

The Influence Bulletin
Core Business Foundations: Your Pathway to Profitable and Sustainable Business Growth
Book a time to chat with Annemarie
The Influence Alliance special Podcast Series: How to stand out, be heard and INFLUENCE for coaches and consultants

Enjoy This Podcast?If you enjoyed today’s episode of Ambitious Entrepreneur Podcast, then hit subscribe now!

Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account.

For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!

You can also follow us through Facebook.

Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers.

Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me.

Have any questions? You can contact me through these platforms:

To staying ambitious,

Annemarie

The post [Ep#360] 3 Steps to Compelling Content that Clients LOVE appeared first on The Ambitious Entrepreneur Podcast Network

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28. Build Reputation Equity NOT Vanity Numbers

3.99 min Sep 2, 2025

If you’ve been following along during the last 28 days during our 30DaysToDistinction Challenge, Tip #19 was when I shared the importance of building Reputation Equity vs Vanity Numbers – because your reputation is bankable, especially as a coach and consultant who wants to be seen as a trusted ...

If you’ve been following along during the last 28 days during our 30DaysToDistinction Challenge, Tip #19 was when I shared the importance of building Reputation Equity vs Vanity Numbers – because your reputation is bankable, especially as a coach and consultant who wants to be seen as a trusted authority and have clients invest in your programs – and vanity number are not.

If you’ve attended one of my Profitable and Purposeful Podcasting Masterclasses for Coaches and Consultants you would have heard of me sharing more about my Podcast Positioning Quadrant.

One of the Quadrants is Celebrity, with the Celebrity scoring High on Audience, but low on Authority. They are High on Audience because they have a charisma about them that attracts and engages, they most likely have quite a large following of regular viewers/listeners.

BUT you would not hire that person to do your taxes, represent you in a court of law, or perform brain surgery on you. Because you wouldn’t see them as a trusted authority and someone you would hire for their specific support.

If you’re a Coach and/or Consultant – who wants to eventually generate clients from the message and content you’re sharing so they invest in YOU, YOUR expertise, and YOUR support – then it’s important to focus on building your reputation as a trusted authority, vs building your following.

In fact, if you continue to build your reputation as a trusted authority and continue to share valuable content consistently, you’ll continue to build your audience. However, it may be a smaller niched audience, however far more engaged and more likely to take action as you continue to sew into their lives with the valuable content and message you share.

So, build reputation equity – not vanity numbers.

YOUR NEXT STEP:

Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?

Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.

Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage

Post a review and share it!

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

To staying ambitious, Annemarie

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