All Business with Jeffrey Hayzlett

Not all customers are worth keeping according to today’s guest, Jonathan Byrnes, author of the recently released book, “Choose Your Customer: How to Compete Against the Digital Giants and Thrive.” Besides being a best-selling business author, Jonathan is a Senior Lecturer at M.I.T. and founding partner of Profit Isle. During the discussion, Jeffrey and Jonathan talk about how business has moved from the age of mass marketing generals (think General Motors, General Mills, General Electric) to the digital age and how your company can compete by choosing your customer. Jonathan is explicit, not every customer is a good customer and why it’s sometimes okay to let some walk away. If you want to hit your profit peak, but find your company suffering from profit drain, listen to this episode of “All Business with Jeffrey Hayzlett.”

Buy the book: https://www.amazon.com/Choose-Your-Customer-Compete-Against/dp/1264257090

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Podcasting is booming. While we all might have a favorite podcast, finding something new to listen to sounds like can be difficult. That’s where Goodpods come in — an app that bills itself as the “Instagram of Podcasting.” On this episode of “All Business,” Goodpods co-founder JJ Ramberg joins Jeffrey to talk about why she and her brother, Ken, started their own business. JJ also talks about Goodpods’ growth over the past year, how the power of community is helping podcast discovery, and a few tips for people looking to get into the podcasting game.

Check out Goodpods: https://www.goodpods.com/

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Companies of all sizes invest $128 billion in training, but very few are investing in education, according to today’s guest. Vivek Sharma is the CEO & Co-Founder of InStride, an online education platform that helps businesses reshape employees as learners. Vivek also released a new book titled, “C-Spark: CEO-Led Workforce Education for the Age of And.” During the conversation, Vivek and Jeffrey delve into how employees work to learn all while learning to work. Not only will it help employees keep up with the latest skills, but it can also help close the talent gap; however, there’s a trick to investing in worker education. Vivek says that for your company’s education program to be successful it should help drive the overall business goals. He also explains why he’s called our current era the “Age of And” and how worker education helps everyone, even if the employee leaves your company.

Learn More about InStride: https://www.instride.com/

Buy C-Spark: CEO-Lead Workforce Education for the Age of AND https://cspark.instride.com/

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Menswear is an industry not known for bragging. Mizzen+Main is trying to change that. The 10-year-old company claims it makes the “Best Damn Dress Shirt” and on this episode of “All Business with Jeffrey Hayzlett,” Mizzen+Main President, Ryan Kent, tells us why. The conversation covers more than clothing – they are killing it with content marketing. Hear how they’ve enlisted a former NFL quarterback (and current FOX analyst) for a series of TikTok videos that have gone viral. Mizzen+Main isn’t just relying on quirky videos though. The company uses well-known athletes and TV personalities to spread the word, even making some unusual in-roads with traditional retail. All this promotion is part of Mizzen+Main’s strategy to gain a “share of closet.”

Learn more about Mizzen+Main: https://www.mizzenandmain.com/

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On today’s “All Business with Jeffrey Hayzlett” we’re talking trading cards. These aren’t your father’s sports cards. In fact, these aren’t even your sports cards. These cards have game-worn jerseys, NFTs, and Prizms in the pack. If you haven’t been keeping up with one of the biggest trends of the pandemic, don’t worry, Jason Howarth, VP – Marketing for Panini America will catch you up to speed. Jason and Jeffrey talk about why trading cards were pulled off the shelves at Target earlier this year, why sports cards boomed during the peak of the pandemic, and how NFT’s fit into the sports card mix. If you used to collect cards as a kid but haven’t cracked open a pack in years, this episode will open your eyes (and maybe your wallet).

Check out Panini America’s blockchain page: https://www.paniniamerica.net/blockchain.html

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Video games are hot, and the industry is projected to be worth $256 Billion by 2025. Anything considered retro is making a comeback right now and today’s guest on All Business encompasses the best of both worlds. Tommy Tallarico is the CEO of Intellivision Entertainment, a company bringing back its classic game console with a modern twist. Tommy says instead of people playing video games alone, the Intellivision Amico is designed for people of all ages to play together. It’s even baked into the console’s name, Amico, which means ‘friend’ in Italian. During the discussion, Tommy and C-Suite Network Chief Community Officer, Tricia Benn, talk about the struggles of making something old new again.

This interview was recorded during a recent C-Suite Network Digitial Leadership Discussion. If you’d like to take part in one of these episodes as it happens and ask a question, consider becoming a member of the C-Suite Network today.

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The sales process is always evolving, but COVID accelerated it and changed the process. Instead of in-person sales calls, almost everything is done virtually. In this episode, Jeffrey sits down with Katrina Gosek, Vice President – Product Strategy, Sales Portfolio, Oracle Advertising, and Customer Experience, talking about how COVID retrained the sellers, how to use customer behavior to your advantage, and gaining an edge with data and AI during your next sales call. If you want to learn more about where sales is going next, this episode of “All Business with Jeffrey Hayzlett” is a must-listen.

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We all have the power to change, but did you know you have the power to flex? Sue Ashford tells us how. She is a professor at the Ross School of Business at the University of Michigan and she also wrote the upcoming book, “The Power of Flexing: How to Use Small Daily Experiments to Create Big Life-Changing Growth” releasing October 5th. Sue explained to Jeffrey what it means to flex, how to set “flex goals,” and how you have the capacity to flex every day. Sue says “leadership is a contact sport” and this podcast is great practice if you want to grow as a leader.

OrderThe Power of Flexing: https://www.harpercollins.com/products/the-power-of-flexing-susan-j-ashford

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We’ve all heard the cliché that leaders are readers. This week’s guest on “All Business with Jeffrey Hayzlett” not only believes it, he wrote the book on it. Jeff Brown recently co-authored “Read to Lead,” which is something Brown still can’t believe because he says, “school educated (reading) out of me.” So, what changed? He began reading books on subjects he was interested in. Brown also said taking notes while reading helped him become a better writer. Besides taking notes, reading taught Brown how successful people D.R.E.A.M. (listen to the show to find out what each letter means). He also offers many unique strategies to help you crack the books for the first time or help you get back into the habit and why you should let your teams catch you in the act (of reading).

Buy Read to Lead: https://readtoleadbook.com/

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You don’t need us to tell you the media world is fractured. Your grandparent’s newspaper, your parent’s favorite TV network, and your favorite website no longer cut it. Enter OZY Media. A company co-founded by today’s guest, Carlos Watson. OZY focuses on ‘The New and The Next’ with a variety of of podcasts, newsletters, TV shows, and events covering all sides to a story. Carlos tells Jeffrey OZY also seeks out fresh voices on all sides of an issue, straying away from the traditional media model of focusing just on what’s making headlines. Carlos says OZY’s goal is to put people ahead of the curve, introducing the audience to stories and issues from around the world. During the discussion, Carlos and Jeffrey talk about what it takes to create a modern media company, why the traditional media is slow to change, and how Carlos has made it his mission to talk about “resetting America.”

This episode of All Business was recorded during a recent C-Suite Network Digital Discussion. Not included in this episode was the question and answer session with our members. If you’d like to be a part of the discussion and maybe ask a question, join The C-Suite Network today.

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