Ship AI is a free, community-run AI education project for builders. Its current program is Zero to Launch: six sessions that build a complete go-to-market framework, then a hackathon in October where you don’t build, you launch. This is session three, the dedicated B2B night.

B2B founders often run B2C tactics. Broad content, a waitlist, a launch post, and then they wonder why nothing converts. The first ten B2B customers are almost always hand-won, one relationship at a time, and that work looks nothing like a funnel.