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HomeGrowthEntrepreneurshipON THE SUBJECT OF TRUST

ON THE SUBJECT OF TRUST

ON THE SUBJECT OF TRUST

Universally acknowledged is the undeniable importance of trust in fostering strong and thriving relationships. Regrettably, trust often goes unnoticed until it shatters, leaving individuals to grapple with the aftermath. At such a dire juncture, rectifying the harm inflicted may prove an insurmountable challenge.

Instead of relying on happenstance, we must actively concentrate on cultivating trust. By directing our attention towards this goal, our energy will naturally gravitate in that direction, aiding us in achieving it. As we embark on the journey of building high-trust relationships, it is imperative to bear in mind three fundamental truths about trust. Firstly, trust is not an incidental occurrence; rather, it is a skill that can be acquired and honed through deliberate and conscientious efforts.

The essence of trust lies in its nature as a skill rather than a mere spontaneous occurrence. Acquiring and nurturing trust demands intentional dedication and effort. To embark on this journey, having a clear framework that defines the components of trust within a relationship proves beneficial. In our Building Trust training program, we rely on the ABCD Trust Model, a powerful representation of the four pivotal elements of trust. When cultivating trust within a relationship, one must embody the qualities of being Able, Believable, Connected, and Dependable. Demonstrating competence, credibility, establishing meaningful connections, and unwavering reliability all play instrumental roles in building trust between individuals.

Trust is not merely an abstract, feel-good concept but rather a tangible skill that

can be honed through competence, integrity, connection, and dependability. The first element, “Able,” emphasizes the significance of being trusted due to one’s proficiency and expertise. When individuals exhibit knowledge, skills, and capabilities relevant to their roles, they naturally become trustworthy in their endeavors. The second element, “Believable,” centers on acting with integrity, adhering to personal and organizational values, and conducting oneself honestly, ethically, and fairly in all interactions. Establishing a sense of credibility and trustworthiness relies heavily on upholding these principles.

Moving forward, the third element, “Connected,” highlights the importance of building rapport and effective communication with others. Those who genuinely care about the well-being of their peers foster trust through genuine connections. The final element, “Dependable,” accentuates the value of keeping promises and being accountable, responsive, and reliable in fulfilling commitments. Such consistency and reliability create a strong foundation for trust within relationships.

The correlation between trust and organizational success is undeniable. Trust doesn’t solely reside within the realm of soft skills; it drives tangible results within organizations. Extensive research by the Great Place to Work Institute reveals that high-trust organizations boast a remarkable 50% lower turnover rate than their low-trust counterparts.

Furthermore, employees who trust their leaders perform 20% better and display an astounding 87% reduced likelihood of leaving the organization. The benefits of trust extend

regular performance, trustworthy employees are more inclined to remain with the organization, endorse it as a desirable workplace, and actively contribute to the collective welfare.

Taking the initiative to extend trust plays a crucial role in its development. Trust and risk go hand in hand, requiring someone to take the initial leap of faith. By trusting others, we set the stage for them to prove their trustworthiness and reciprocate the gesture. This virtuous cycle strengthens the foundation of trust within our relationships.

Like tending to a garden, building trust demands effort and consistency. Planting the seeds of trust, nurturing their growth, and consistently fostering their development is essential to witnessing the gradual but rewarding growth of high-trust relationships over time.

Trust is far from an intangible concept; it is a learnable skill built upon competence, integrity, connection, and dependability. Organizations that prioritize trust witness substantial benefits, and trustworthiness begins with individuals extending trust to others. Nurturing trust within relationships requires ongoing effort and patience, but the eventual rewards are invaluable, akin to a bountiful garden yielding the fruits of high-trust relationships.

David James Dunworth
David James Dunworthhttps://influence-magazine.today
David J Dunworth 1749 S Highland Avenue Unit C2  Clearwater Florida 33756 davidjdunworth@gmail.com    312.590.2142    david@synervisionleadership.org BIOGRAPHY David is the Founder and Chief Experiences Officer of Marketing Mastery VIP Club (formerly Marketing Partners), a Direct Response Marketing Advisory Services firm with 33 years experiencee in serving entrepreneurs, dental and medical professionals, nonprofit organizations, and NGOs. In February 2020, at the onset of COVID-19D 19 pandemic, he was bedridden for ten weeks. As a result, Dunworth gave up his lucrative marketing agency and dedicated his life as a pro bono servant leader for NGOs, Foundations, nonprofits and ministries. His leadership and dedication to serving others above himself are reflected in his service to nonprofits like TAG4Change Uganda, SynerVision Leadership Foundation’s Board Chair, Board member of Peaces of Me Foundation, Equp Our Kida, Kings Counsel & Trust Family Office Ministry, and others. INTERNATIONAL SPEAKER AND AUTHOR Having lived and worked in more than seven countries, achieving international acclaim and prestige did not take much more than daily devotion to his expertise. An internationally known Best-Selling Author of 6 books, having shared the international stage with industry experts Berny Dohrmann, Dan Kennedy, Bert Oliva, Gerry Foster, Les Brown, and many others. PROFESSIONAL EXPERIENCE Dunworth’s most impressive post-military position was as COO/General Manager of a mamouth private club owned by Ford Motor Company. Under supervision by the Chairman of the Board of Ford Land (the real estate arm of FMC), Dunworth managed to completely reverse the 15-year annual loss in excess of $1.5 Million to a net profit of $1.2 Million in less than four years, accomplishing this through comprehensive marketing and advertising of its public banquet and conference facility, and growing the membership from 3100 families to 3700 families within that time frame. Dunworth served two masters, so to speak. Fairlane Club and Manor was the largest property managed by ClubCorp. They held 250 clubs worldwide. By meeting with the Chairman of the Board of Ford Land, Wayne Doran, monthly, Dunworth produced the highest revenues in the company, solidified the failing relationship between ClubCorp and Ford, and was generously compensated for his bulldog tenacity and unfailing “never give up” philosophy. EDUCATION David’s formal education is a gathering of mixed blessings. He attended Wilson College, Madonna University, and King’s College London and has taken a myriad of online courses and certification training. He is a Certified Magnetic Marketing Advisor, Certified Club Manager, Licensed Mortgage Broker, Accredited Associate of the Institute of International Business, and Life Member of the Oxford Club.  His 10,000 hours plus in Life’s University is perhaps his greatest source of experience and wisdom that no brick and mortar could ever provide. The bulk of his REAL education came through the trenches, advising and coaching in more than 40 industries and business sectors as either a consultant, marketing advisor, HR professional, or strategic planning mentor. INTERESTS and PERSONAL David Dunworth enjoys scuba diving, studying fine wines, is an amateur Chef, and is a voracious reader. The grandfather of 4 delightful little people and father of two extremely bright children that live in Ohio and Virginia. When not reading, cooking, or rescuing a glass of fine Cabernet Sauvignon from evaporation, David is writing topics ranging from Christian Studies and Bible Understanding to Business Leadership and Marketing. Dunworth is a proud member of the C-Suite Network Thought Council. If known by the company one keeps, David J Dunworth’s connections, friends, and influence place him at the pinnacle of subject matter experts in several fields.
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