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GrowthWin the customer.

Sales, marketing, brand and the customer, and what actually moves revenue.

Branding

Your Business Book Is Not the Strategy

By Lisa L. Levy · Sep 9
MarketingElizabeth Holmes’s Partner Raised Up to $20 Million for a Blood-Testing Startup. On Camera, He Says: “Put the Band Back Together.”By Editors · Oct 27BrandingThese Phrases Are Costing You Bookings, Income, and ImpactBy Orly Amor · Sep 4

Latest in Growth

MarketingNearly Half the Shark Tank Deals You Watched Never Closed. The Show’s Biggest Winner Got Rejected.The show once took a cut of every company that pitched, Mark Cuban's real deal total is less than half what aired, and the airtime often...By Editors · Nov 12SalesAre You Ready for Next Year’s Hiring Challenges?By C. Lee Smith · Nov 11MarketingA Company Sued a Woman for $25,000 Over One Google Review. She Says It’s Really About Her Ex-Boyfriend.An Ohio manufacturer with 13 Google reviews in seven years took one of them to court. Now that review is national news. What would you do...By Editors · Nov 11MarketingBuc-ee’s Wants Triple Damages From a Four-Person Mini Mart Over a Cartoon Beaver. The Town Raised $83,000 to Fight Back.Buc-ee's says the Ohio store's beaver logo copies its mascot and that its letters went unanswered. The owner says his sign was up long before Buc-ee's...By Editors · Nov 10MarketingKelly Clarkson Said a Brooklyn Shop Treated Her Like ‘Pretty Woman.’ Now the Bird She Wanted Has a $15 Million Price Tag.A five-minute visit and one celebrity post turned a small Brooklyn shop into national news. What would you do if a customer wanted something you don't...By Editors · Nov 9MarketingLego Burned Down Three Times. The First Fire Was Started by the Founder’s Kids.A Danish carpenter lost his workshop to his sons' game with wood shavings, his factory to an electrical fire and his wooden toy line to a...By Tyler Hayzlett · Nov 9MarketingA DJ Set His Luxury Suitcase on Fire. A Rival Luggage Brand Gave Him a Job.After his Rimowa broke for the sixth time, DJ John Summit burned it on camera. Away answered with its own flaming suitcase, then named him Chief...By Editors · Nov 7MarketingBlockbuster Collected $800 Million in Late Fees. The Same Year, It Passed on Buying Netflix for $50 Million.Blockbuster built a profit center on a fee customers hated. Netflix built a business on getting rid of it.By Editors · Nov 6

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From C-Suite RadioBeverage Dispensing Innovation: Maximizing Profitability Through Smarter Systems with Tony LaneCrunching Your Growth – Growth ClassKarlyn Ankrom: The Finish Line That Isn’tYES, BRAND with Hersh RephunTRP 355: AI and Generative Engine Optimization - New Landscape of AI Discovery with Stephanie GroberThe Rainmaking Podcast All 400+ shows →
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From The BreakdownA Couple Canceled Their Water Softener. Then a Worker Dumped the Salt on Their Lawn.An Ocala couple cancelled a water-softener contract, then caught a worker on camera dumping salt across their new sod. After a million views, the company fixed everything and kept the...

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Strategy · LatestAll Strategy →
Nearly Half the Shark Tank Deals You Watched Never Closed. The Show’s Biggest Winner Got Rejected.By Editors How to Minimize Injuries and Accidents in Your Franchise LocationsDecision-Making Authority: The Hidden Barrier to Scale
Money · LatestAll Money →
WeWork Signed 15-Year Leases to Rent Desks to Members Who Could Leave in Months. The Math Was in Its Own IPO Filing.By Editors The Company That Tells You What Your House Is Worth Bought Thousands of Homes on Its Own Estimates. It Guessed Wrong.Hertz Said It Would Buy 100,000 Teslas. Two Years Later, It Was Selling 20,000 EVs and Taking a $245 Million Hit.
Growth · LatestAll Growth →
A Company Sued a Woman for $25,000 Over One Google Review. She Says It’s Really About Her Ex-Boyfriend.By Editors Are You Ready for Next Year’s Hiring Challenges?Buc-ee’s Wants Triple Damages From a Four-Person Mini Mart Over a Cartoon Beaver. The Town Raised $83,000 to Fight Back.
People · LatestAll People →
The Job Candidate on Your Next Video Call Might Not Be a Real PersonBy Tyler Hayzlett Funders Don’t Invest in Activity. They Invest in Outcomes.A Couple Canceled Their Water Softener. Then a Worker Dumped the Salt on Their Lawn.
Operations · LatestAll Operations →
Hertz Said It Would Buy 100,000 Teslas. Two Years Later, It Was Selling 20,000 EVs and Taking a $245 Million Hit.By Editors Funders Don’t Invest in Activity. They Invest in Outcomes.Circuit City Fired Its Best-Paid Salespeople to Save Money. Two Years Later, Every Store Was Closed.
AI & Tech · LatestAll AI & Tech →
The Company That Tells You What Your House Is Worth Bought Thousands of Homes on Its Own Estimates. It Guessed Wrong.By Editors Juicero’s $400 Juicer Lost a Race to a Pair of Human Hands. Investors Had Already Put In $120 Million.AI Is Not Your Strategy. It Is a Test of Your Strategy
Life · LatestAll Life →
The Man Who Has Spent Thirty-Five Years Helping People With Low Vision Stay Independent Just Wrote the Book That Explains How a Pair of Smart Glasses Is Changing EverythingBy Michael Beas When Every Conversation With Your Teen Becomes a BattleBefore You Call Your Child Selfish…
C-Suite TV · From the NYSETrust Is the New Currency: How Dow Jones Wins in the Age of AI with Josh Stinchcomb22 min · Watch now
The Breakdown
Nike’s Founder Owns the Studio That Spent 16 Years Making One Movie. Here’s the Math.A 13-Year-Old Video Game Has Made More Money Than Any Movie in History. That’s Why Its Sequel Gets to Be Late.
Chairman's Corner
Jeffrey Hayzlett · ChairmanThe Typical Small Business Still Sells for Less Than a House. Wall Street Just Figured Out Why That’s a Bargain.
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