B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
C-Suite Radio™ Podcast
If You Market
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
Episodes
Jan 17, 2024
202#: Killer Buyer Personas, with Jim Kraus
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas…
Dec 19, 2023
201#: Build a Brand from Scratch, with Tim Partasevitch
On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl…
Dec 7, 2023
199#: A LinkedIn Paid Advertising How to, with Tanner Stolte
On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the…
Nov 21, 2023
200#: Creating Marketing Funnels with AI, with Tina Lorenz
On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business…
Nov 20, 2023
198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths
On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic…
Sep 26, 2023
197#: 3 Step Process to Emotional Audience Connection, with Ian Baer
On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any…
Aug 29, 2023
195#: Email Content Customers Love, with Monica Badiu
When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing…
Aug 1, 2023
193#: Clone the Owner, with Dean Mercado
Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques…
Jul 4, 2023
191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash
What's your favorite commercial? On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques…
Jun 6, 2023
189#: Speaking IS Marketing, with Orly Amor
Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to…
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