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CMO Insights

C Suite Radio

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO’s as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.

C-Suite Radio™ Podcast

CMO Insights

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.

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Episodes

Jan 19, 2024

Season 9. Episode 1: First 90 Days of a CMO, Elina Vilk, CMO, Hootsuite

Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors. Discussion points…
Jan 19, 2024

Season 8. Episode 20: The Power of Generative AI, Nathan Schlaffer, Founder and CEO, MarketMate AI

In this interview with Nathan Schlaffer, founder and CEO of MarketMate, Nathan shares insights on how generative AI is revolutionizing B2B marketing. He shares the impact of AI on content creation, messaging, and personalization at scale and how his platform…
Oct 26, 2023

Season 8. Episode 19: The Power of Experiential Marketing with Brook Jay, CEO and Founder, All Terrain Collective

In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find innovative ways to connect with their audiences. Enter experiential marketing - a dynamic approach that builds brand loyalty and creates impactful connections. In this episode of the…
Oct 2, 2023

Season 8. Episode 18: The Transformative Power of AI in Marketing with Carolyn Crandall, CMO & Forgepoint Capital Advisor

In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for success. Enter artificial intelligence (AI), a technology that promises to revolutionize the way marketers work. In this episode of the CMO Insights…
Sep 20, 2023

Season 8. Episode 17: Building a Brand in the Mental Wellness Space: Insights from an Underdog with Louise Troen, CMO, Reveri Health

In a world shaped by rapid technological advancements, marketing presents both exhilarating opportunities and formidable challenges. As the role of Chief Marketing Officer becomes increasingly pivotal, navigating the ever-changing landscape requires a deep understanding, adaptability, and the ability to drive…
Sep 14, 2023

Season 8. Episode 16: Inspiring Change: Lessons in Leadership with Lauren Sallata, CMO, Ricoh North America

In today's business landscape, digital transformation has become more than just a buzzword; it's a necessity for companies looking to thrive in the digital age. In this episode of the CMO Insights podcast, Lauren Sallata, Chief Marketing Officer of Ricoh…
Aug 30, 2023

Season 8. Episode 15: From Data to Outcomes: The Art of Operationalizing Insights with Nikhil Behl, CMO, FICO

In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making. In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and…
Aug 23, 2023

Season 8. Episode 14: Mastering the Modern CMO Toolkit: AI, Data, and Cybersecurity with Norman Guadagno, CMO, Mimecast

In an era where data is the new gold and technology is driving unprecedented change, marketers are finding themselves at a crossroads between the allure of data-driven insights and the ever-important need to connect with customers on a human level.…
Jul 14, 2023

Season 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River

Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artificial intelligence (AI) in e-commerce, we bring you exclusive…
Jun 26, 2023

Season 8. Episode 12: Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO, Thomson Reuters

In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer…
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