The difference between helping and selling is just two letters. But those two letters are critically important to your company\u2019s success. If you\u2019re wondering how to get more attention and how to make your products seem more exciting online, you\u2019re asking the wrong question.<\/p>\n
You\u2019re not competing for attention only against other, similar products. You\u2019re competing for attention against your customers\u2019 closest friends and family members, and against viral videos and cute puppies. To win in this hyper- competitive environment, you must ask a different question: \u201cHow can we help?\u201d<\/p>\n
It\u2019s a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.<\/p>\n
Drawing from his experience consulting for more than 700 brands, and rich with case studies and examples, in Youtility Jay Baer provides a groundbreaking recipe for how to use information and helpfulness to transform the relationship between companies and customers.<\/p>\n
Youtility is a new marketing framework for the age of information overload.<\/p>\n","protected":false},"excerpt":{"rendered":"
The difference between helping and selling is just two letters. But those two letters are critically important to your company\u2019s success. If you\u2019re wondering how to get more attention and how to make your products seem more exciting online, you\u2019re asking the wrong question. You\u2019re not competing for attention only against other, similar products. You\u2019re […]<\/p>\n","protected":false},"author":8,"featured_media":198288,"template":"","meta":{"_acf_changed":false},"categories":[],"book_category":[11300,11272,11277],"book_tag":[11250,11306,11307,11262,11451,11268,11256,11452],"class_list":["post-199453","bookclub","type-bookclub","status-publish","has-post-thumbnail","hentry","book_category-customer-service","book_category-marketing","book_category-premier","book_tag-author","book_tag-c-suite","book_tag-c-suite-book-club","book_tag-customer-service","book_tag-jay-baer","book_tag-marketing","book_tag-speaker","book_tag-youtility"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/bookclub\/199453"}],"collection":[{"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/bookclub"}],"about":[{"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/types\/bookclub"}],"author":[{"embeddable":true,"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/media\/198288"}],"wp:attachment":[{"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/media?parent=199453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/categories?post=199453"},{"taxonomy":"book_category","embeddable":true,"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/book_category?post=199453"},{"taxonomy":"book_tag","embeddable":true,"href":"https:\/\/c-suitenetwork.com\/wp-json\/wp\/v2\/book_tag?post=199453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}