WNY Entrepreneurs Unleashed

Tricia Marsherall is a dedicated entrepreneur and the driving force behind Marshall Partners, a business she has skillfully navigated to success. Reflecting on her entrepreneurial journey, Tricia emphasizes a blend of personal and professional fulfillment, valuing the balance between growing her business and spending quality time with her family. Her strategic investment in relationships, professional expertise, and intentional time management has allowed her to prioritize what matters most, including her passion for business ownership and making a difference in the world. Tricia’s journey, influenced by her family’s entrepreneurial spirit and her involvement with the Entrepreneurs’ Organization, highlights her commitment to growth, excellence, and the pursuit of personal and professional development.

Here’s what to expect this episode:

• Family influence and early entrepreneurial experiences played a significant role in shaping Tricia Marsherall’s journey to becoming an entrepreneur.

• Tricia’s company, Marshall Partners, specializes in outsourced data management for nonprofits to address turnover and content management challenges in fundraising.

• The strategic shift in Tricia’s business model during the pandemic led to explosive growth by offering virtual fundraising events and database services remotely.

• Joining the Entrepreneurs’ Organization (EO) provides individuals with valuable opportunities for growth, networking, and building relationships with like-minded peers.

• Balancing motherhood with running a fast-growing company, Tricia emphasizes the importance of effective time management and delegation to maintain work-life balance.

• Tricia Marsherall emphasizes the importance of continued growth, finding good people, and crafting a vision for personal and professional development in her entrepreneurial journey.

Connect with Tricia Marsherall:

https://www.linkedin.com/in/tricia-marsherall/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Seth Greene is a serial entrepreneur and the founder, president, and CEO of Market Domination, recognized as the foremost expert in the United States on scaling businesses through strategic joint ventures. Greene advocates for a performance-based compensation system, transitioning from flat fees to percentage-based revenue models to maximize revenue and align incentives with clients. His innovative strategy involves creating networks of 50 centers of influence, referral partners, joint venture partners, and affiliates to drive growth over a 50-week period, a method he terms “coopetition.” Co-hosting the ‘Sharkpreneur’ podcast with Kevin Harrington, Greene emphasizes the importance of relationship building and innovative presentations, drawing from his own experiences to teach entrepreneurs how to effectively connect with ideal partners and promote their businesses.

Here’s what to expect this episode:

• Seth Greene is known for scaling businesses through strategic joint ventures and ‘coopetition.’

• LinkedIn marketing hack involves creating new positions to increase distribution and generate leads.

• Performance-based compensation systems, like the Strategic Pricing Model, can increase passive income and value to clients.

• The ‘Sharkpreneur’ podcast hosted by Seth Greene and Kevin Harrington features successful entrepreneurs discussing scaling companies.

• Seth Greene pitched his digital marketing services to Kevin Harrington using a shock and awe box, leading to a business alliance.

You can connect with Seth Greene on LinkedIn and visit his company website to explore his expertise in scaling businesses.

Connect with Seth Greene:

https://www.linkedin.com/in/sethgreene/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Pat and Bridget Ryan, seasoned restaurateurs, bring a unique blend of expertise and adaptability to the ever-evolving restaurant industry. Pat, originally an accounting student who worked his way up from a part-time server to a restaurant owner, emphasizes the importance of a business-centric approach and the challenges of staff retention and fluctuating costs. Bridget, leveraging her background as an 8th-grade Spanish teacher, complements Pat’s spontaneity with her structured and organized approach, making them a formidable team in tackling industry unpredictability. Together, they have not only navigated significant challenges but also implemented innovative strategies, such as launching Queen City Bistro during the COVID shutdown, to support their community and sustain their business.

Here’s what to expect this episode:

• Entrepreneurial journey in hospitality industry shows unconventional path to business success

• Flexibility in schedules and networking key to success in restaurant business

• Challenges and rewards of working with a spouse in business setting

• Balancing work responsibilities and parenting crucial for family-run business

• Survival strategies during COVID shutdown showcase adaptability and innovation

• Impact of Entrepreneur’s Organization (EO) on personal and business growth

• Lessons learned in entrepreneurship: pricing confidence and personal growth

Connect with Pat Ryan:

https://www.linkedin.com/in/patrick-ryan-4b36a16/

Connect with Bridget Ryan:

https://www.linkedin.com/in/bridget-ryan-050634152/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Jim Kuryak, a dedicated member of the Entrepreneurs Organization (EO), brings a wealth of experience and a unique perspective to the forum he shares with his mate David Searns. Having transitioned from a client-facing role to the CEO of his insurance company, Jim has skillfully managed the shift in mindset required to oversee business operations and cultivate a positive company culture. He believes that the transition from senior manager to owner brought a sense of relief and freedom, allowing him to run the business as he sees fit. Jim emphasizes the crucial role of a supportive network, like EO, and a reliable business partner in navigating the challenges of entrepreneurship, underscoring the value of constant guidance, feedback, and shared experiences.

Here’s what to expect this episode:

• The importance of finding insurance carriers that align with clients’ specific needs and educating customers on choosing the right insurer for proper response and coverage.

• Entrepreneurs may underinsure themselves by not considering all potential risks and gaps in insurance protection, highlighting the need for tailored coverage.

• Transitioning from a young employee to CEO involves a mindset shift towards overseeing the business, maintaining a focus on client interactions, and shaping company culture.

• Having a partner in business can complement skills and responsibilities, allowing for a well-rounded and efficient business dynamic.

• The diverse risk tolerance levels among business owners, with some opting for higher deductibles to self-insure and others seeking comprehensive coverage for every scenario.

• Membership in Entrepreneurs Organization (EO) provides networking opportunities, support, resources, and a platform for learning and business expansion.

Connect with Jim Kuryak:

https://www.linkedin.com/in/jimkuryak/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Michael Tasner is a seasoned entrepreneur who began his own website development business at the tender age of 15, financing his higher education endeavors and eventually ascending to the position of a Chief Marketing Officer. Tasner’s perspective on early entrepreneurship underscores the significance of calculated risks and an emphasis on controlling the controllable variables. His early experiences in selling to businesses as a teenager solidified his belief in aligning marketing budgets with desired outcomes as opposed to adhering to traditional models. By championing strategic choices to minimize potential risks, prioritizing flexibility, and the freedom to make a living on his own terms, Tasner has transformed his early entrepreneurship experiences into key lessons for aspiring business owners. His innovative approach emphasizes the importance of tailoring marketing strategies to achieve specific goals, thus rejecting the notion of blindly following industry norms.

Here’s what to expect this episode:

• Success as a young entrepreneur can lead to personal and educational achievements

• Establishing credibility and proving value is crucial for young entrepreneurs

• Show resilience and determination in overcoming age-related obstacles

• Taking risks and pursuing passion can lead to unique career paths and success

• Align your career path with personal goals and values

Connect with Michael Tasner:

https://www.linkedin.com/in/tasner/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Tom McManus is a seasoned CEO at Kegworks who has garnered extensive experience in negotiating the balance between strategic priorities and day-to-day tasks. His perspective, shaped by the effective use of the Entrepreneurial Operating System (EOS) to set and implement goals, leans towards the importance of maintaining equilibrium between strategic and operational aspects within a company. His experiences within the Entrepreneurs’ Organization (EO) at both local and regional levels have helped him understand the significance of delegation and empowerment in task management. McManus contends that addressing both strategic priorities and smaller day-to-day tasks is key to business success, with an understanding that even minor operational responsibilities can impact overall productivity and morale. His approach has enabled him to build strong leadership teams, streamline operations, and continually drive the company’s strategic priorities.

Here’s what to expect this episode:

• Focusing on niche markets can help companies differentiate themselves and attract loyal customers.

• Balancing strategic priorities with day-to-day tasks is a challenge for leadership teams.

• Tom McManus suggests focusing on the 20% of unachieved goals to drive success in leadership teams.

Connect with Tom McManus:

https://www.linkedin.com/in/tsmcmanus/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Vicki Kenward is a prominent entrepreneur and the co-CEO of Haley Marketing, possessing an extensive background in the Entrepreneurs Organization (EO). Vicki has a high regard for EO, stating that it offers vital opportunities for learning, growth, and forging connections with other leaders facing similar challenges. She believes that her six years of active involvement in EO, which included her participation in programs like GLC and EMP, have not only enhanced her leadership skills but have also provided her with valuable insights and experiences. Kenward stresses the importance of EO’s forums and networking opportunities, where entrepreneurs can share ideas, seek advice, and gain support from a community of like-minded individuals. Her robust perspective on EO, therefore, stems from its role in providing knowledge, networking, and growth opportunities to entrepreneurs and business leaders.

Here’s what to expect this episode:

• Hiring the right people for specific roles is crucial for success in a business venture.

• Matching skills and strengths with job responsibilities can prevent costly mistakes and ensure success.

• The distinction between visionary and integrator roles is essential for organizational growth and success.

Connect with Vicki Kenward:

https://www.haleymarketing.com/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Karyn Tellez, the dedicated owner of a staffing firm based in Rochester, New York, has a rich background in hiring and recruitment. Her experiences and early passion for recruitment have shaped her understanding of the significant challenges within the staffing industry. In particular, Tellez acknowledges the difficult balance that must be struck between digital transformation and maintaining personal relationships in recruitment. With her emphasis on the importance of a structured hiring process, her belief in the value of gut instincts, and her commitment to continuous learning, as seen in her enrollment in the Entrepreneurs Master’s Program, she offers a nuanced perspective on navigating the obstacles of the staffing industry.

Here’s what to expect this episode:

• The entrepreneurial journey involves facing ups and downs, but the experience is meaningful and worth the challenges, emphasizing the importance of perseverance, authenticity, and passion.

• Entrepreneurs often struggle with judging people accurately due to lack of experience in hiring, highlighting the need for implementing a structured hiring process to make more informed decisions and avoid common pitfalls.

• Being an authentic leader involves admitting imperfections and collaborating with the team to find solutions, fostering a culture of trust, growth, transparency, continuous learning, and innovation within the organization.

• By staying true to their passion and authenticity, entrepreneurs can overcome setbacks and build a successful business. The rewards of pursuing one’s passion and overcoming obstacles far outweigh the challenges faced along the way.

Connect with Karyn Tellez:

Karyn Tellez | LinkedIn

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Jamie Cornehlsen is an entrepreneur who started his journey at a young age, moving from being a financial analyst to owning a financial advisory firm, and ultimately becoming an EOS implementer. His perspective on the entrepreneurial journey is shaped by his experiences and emphasizes the importance of seizing opportunities, taking risks, and being courageous enough to venture into unknown territories. Cornehlsen underscores the value of self-awareness, focusing on individual strengths while seeking help to overcome weaknesses. According to him, entrepreneurship is like building an aircraft while free-falling, a process that demands constant learning, adaptation, and strategic thinking. Cornehlsen also highlights the importance of having an advisory board in a startup, indicating his understanding of the significance of external guidance and expertise in a successful entrepreneurial journey.

Here’s what to expect this episode:

• Identifying opportunities and taking risks are significant in the business world, as demonstrated by Jamie Cornelson’s entrepreneurial journey that began with selling refreshments as a child. This journey eventually led him to become an EOS implementer, highlighting the importance of recognizing opportunities and having the courage to take risks in pursuit of business success.

• Self-awareness, focusing on strengths, and seeking help for weaknesses are crucial aspects of entrepreneurship, as emphasized by Jamie Cornelson’s experiences. Additionally, the strategic advantage of having a formal board or advisory board in a startup was underscored, showcasing the benefits of external perspectives in decision-making and business growth.

• Advice on recognizing common roadblocks faced by entrepreneurs and the importance of focus and self-awareness in overcoming these obstacles resonates with aspiring business owners. By prioritizing the top five tasks on their list of goals and seeking help in areas of weakness, entrepreneurs can adopt a strategic approach to navigating challenges and achieving sustainable business growth.

Connect with Jamie Cornehlsen:

https://www.linkedin.com/in/jamie-cornehlseneostoronto/?originalSubdomain=ca

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Steve Davis, a fifth-generation leader with 18 years of experience at Tapecon, plays a vital role in decision-making alongside his two brothers in their family business. Davis holds steadfast in his belief on the importance of maintaining a distinct separation between family and business to ensure the success of a family enterprise. He insists on setting performance-based expectations for family members, declaring that their last name should not warrant any preferential treatment. His experiences have taught him the value of learning and contributing as a child to a parent’s business, urging children to recognize their own worth and the insights their parents provide. Davis underscores the importance of consciously managing family business dynamics and holding all individuals, family or not, to the same performance standards, a perspective shaped by his experience and involvement with entrepreneurial organizations like EO and the Cel Center for Entrepreneurial Leadership.

Here’s what to expect this episode:

• Succession planning and adapting to new technologies and markets are crucial for longevity and success in family businesses.

• Defining rules of engagement, seeking feedback, and maintaining performance-based expectations are key considerations for multi-generational family businesses.

• Continuous learning, contribution, and proving one’s value are essential for entering and thriving in a family business.

• Set a clear vision for the future while balancing legacy and innovation

• Define rules of engagement, seek objective feedback, and maintain performance-based expectations for family members in leadership roles

• Approach the family business with a mindset of continuous learning and contribution

Connect with Steve Davis:

https://www.linkedin.com/in/stevedavismfg/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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