If you’re building a business, scaling a brand, or preparing for an exit, there’s one often-overlooked element that could make—or break—your future success: brand protection.
This book isn’t just a smart read—it’s a strategic necessity for entrepreneurs, marketers, and executives who want to avoid legal traps, branding errors, and costly rebranding disasters.
Why Brand Protection Is Mission-Critical
Most founders and CEOs pour energy and resources into building a recognizable brand—but fail to protect it properly. The result? Trademark disputes. Confusing branding. Lost equity. And in worst-case scenarios, total brand collapse.
In Why Brand Protection Matters, Perkins walks readers through real-world examples of what happens when companies overlook the legal and structural protections their brand needs.
From trademark strategy and copyright clarity to digital asset protection and brand valuation, the book is loaded with practical advice that helps you:
- Avoid lawsuits and cease-and-desist orders
- Confidently launch new products and brands
- Maximize the monetary value of your brand
- Increase your company’s appeal to investors or acquirers
- Build a legally sound foundation for long-term growth
What Sets This Book Apart
Unlike dry legal guides or generic branding books, Why Brand Protection Matters is written in clear, accessible language and tailored specifically for modern business leaders. Whether you’re running a startup or scaling a national brand, L.A. Perkins’ insights are both tactical and strategic.
You’ll learn:
- The top branding mistakes that cost businesses millions
- How to ensure your logos, names, and taglines are fully protected
- The difference between brand awareness and brand ownership
- Why legal protection is the secret weapon of today’s most valuable companies
A Must-Read for Entrepreneurs, Marketers, and Advisors
If you’re serious about building a strong, defensible brand, this book belongs on your desk—not your shelf.
I especially recommend Why Brand Protection Matters: How to Avoid Costly Mistakes and Increase the Value of Your Business for:
- Startup founders and solo entrepreneurs
- CMOs and marketing directors
- Brand strategists and creative professionals
- Business coaches, advisors, and consultants
- Legal teams supporting growth-stage businesses
Final Thoughts
Your brand is your most powerful business asset. But only if it’s protected.
Don’t wait for a legal issue to realize what’s at stake. Get ahead of the risk—and increase the value of your business—by learning from one of the leading voices in brand protection.
