What Consumers Really Want From Brands Today

What Consumers Really Want From Brands Today 1024 576 C-Suite Network

Almost half of the internet users, 47 percent, reported they stopped using products and services that didn’t align with their personal values. Brands have always fulfilled the needs of their customers and aspired to connect with them in meaningful ways.

Having a great product only gets you so far, how are brands creating meaningful connections with consumers? How are brands stepping up to meet their customers’ demands? With the U.S. sustainability market is projected to reach $150 billion in sales by 2021, now is the time to capitalize to create meaningful change through continued innovation.

Scott Finlow Global CMO, PepsiCo Foodservices

Scott’s team is responsible for building deep consumer and industry insight and translating that to develop a portfolio of transformative products, equipment and experiences to meet the emerging needs of consumers and operators.

Scott has been with PepsiCo for 22 years in a variety of Marketing and Insights roles in the US and Asia. Among his favorite PepsiCo experiences were launching a ground-up Salty Snacks business in Vietnam and launching Gatorade in Japan and Korea.

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