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Pricing, Principles, & Predictions
As consumers, pricing is a determining factor on whether we make a purchase or walk away. In fact, 86 percent of consumers say it’s important to compare prices from different sellers; while 60 percent consider pricing the very first criteria on their buying decision.
As business leaders, we also have to make decisions that will increase our bottom line. Those are always carefully weighed and leaving money on the table should never be an option as it can be costly.