One of the favorite chapters I wrote in my recent book, I’ll Be Back: How to Get Customers to Come Back Again and Again, was about why customers would terminate their relationship with you. Yes, the word terminate ties into the movie Terminator, which somehow became a theme in the background of the book. So, why would a customer terminate his or her relationship with you?
In the book, I shared 10 reasons, although there are many more. These reasons are derived from our customer service and experience research, which revealed what was most important to the customer. So, it makes sense that the opposite would be the reasons that customers might terminate their relationship with you and your organization.