Here is a stat that’s hard to believe:
Forty-eight percent of Americans would rather go to the dentist than call customer support.
OUCH! It seems that going to the dentist to get a filling or a root canal is preferred over having to call customer support. This statistic comes straight from the 2021 Achieving Customer Amazement Study we conducted this year. We surveyed more than 1,000 consumers to find out what they loved and hated about customer service. What would make them come back or terminate their relationship with the brand or company?