With all the new currency innovations, it’s difficult to keep up with the latest way of spending money. Take FinTech for example. It’s simply an abbreviated version of financial technology, which is a viable payment alternative such as Venmo or Square. On Bold TV and C-Suite, we chat with Samantha Ettus, the CEO and founder of Park Place Payments. This company provides businesses with fintech payment technology. Beyond staying current with the newest products, she also has another way of staying relevant. “You don’t just evolve technology, but you also modernize the way technology is sold,” Ettus says. People now think twice about handling money, giving their card to a stranger or touching a community kiosk. And this tech’s increased popularity creates business opportunities. Ettus’s main prediction in the industry is a return to people-based customer service. While most fintech companies have the latest technology, they don’t know how to reach out to small business owners. But the salesforce of Park Place is comprised of local people who sell directly to small businesses. Learn more on Bold TV and C-Suite.