Linda Kaplan Thaler
Linda Kaplan-Thaler is a true force in the advertising industry. Throughout her illustrious career, she has been the brains behind some of the most iconic ad campaigns in recent history and sat down to discuss the one characteristic she feels all successful individuals embody: G.R.I.T., which stands for Guts, Resilience, Initiative, Tenacity. She says, “98% of people don’t have the ‘it’ factor. They have G.R.I.T.” Kaplan is also a firm believer that failure is a very important part of life and that dreamers waste time dreaming, while ‘plotters’ excel at doing smaller things perfectly. She argues that if you can’t do the small things well, you won’t be able to perfect the bigger things down the road.
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