Doug Albregts, Sharp Imaging and Information Company of America
Doug Albregts, president of Sharp Imaging and Information Company of America, realizes he’s in an “old, stodgy industry,” yet he has found ways to make it innovative and take the B2B side of Sharp to the next level. He first joined the company in 2011 and soon realized that changes needed to be made, mainly at changing the company culture by defining their identity. He says, “If you don’t have an identity, you don’t have a culture.” Albregts realized that in order to move the company forward, they had to become “irresistible” — which he describes as a certain “stickiness” that makes is difficult for people to move away from a brand. They would achieve that ‘irresistibility’ by doing the following three things: 1) change the culture, 2) improve working capital, and 3) get away from things that were not part of their core business. Albregts also stresses the importance of effective communication with your employees, as they need to buy into the entire philosophy; otherwise, your customers aren’t going to buy in either.
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