With so many new business books and titles published each year, where do C-Suite business leaders begin to find which ones are worth the read? Best Seller TV sits down with the authors of the world's leading business books to get it straight from the source as to what makes their books stand out from the crowd. Learn how the business books featured here can help business owners and executives and why you should go out to buy them today.
David Newman- Do It! Marketing
David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition, writes a book where “nothing is assumed” and where anyone – whether a beginner or a seasoned professional, can “flip open the table of contents” and get whatever they need or want. Newman says the book is about sales-driven marketing with seventy-seven specific strategies that ring up the cash register. He says, “It’s not marketing for the sake of marketing. It’s marketing that drives sales.”
One of the mantras of the book, Newman says, is to offer value and invite engagement through thought leadership management, which he defines as holding clients’ interests above your own. He adds that marketers shouldn’t focus on pitching and peddling but in helping and serving instead, as the age of mass marketing is over. All efforts to reach customers need to be laser focused, personalized, and intentional with the goal of building relationships. Newman states, “There’s no such thing as a generic solution to a specific problem.”