Above The Clutter with Pete Krainik Ep 3 – Steinway & Sons – For the First Time in 40 Years
A 160-year old story about craftsmanship and the pursuit of excellence. A brand that’s been quiet for the last 40 years, and for the first time in 4 decades, is reopening the conversation. A product made for the ears with a story told for the eyes. In this marketing resurrection, attention to detail in the brand’s storytelling is as important as the artistic expression itself. The question remains, is it possible to sell analog to a digital generation? We sit down with Steinway & Sons CMO, Darren Marshall to find out, while uncovering a few other surprises along the way.
Season 1 Episodes
Above The Clutter with Pete Krainik Ep 7 – IBM – Man AND Machine
A 105-year old story about innovation, forward thinking technology, and most importantly,...
Above The Clutter with Pete Krainik Ep 6 – BBVA – Compass – Random Acts Of Brightness
BBVA Compass. Global bank with a community focus. For CMO Jennifer Dominiquini,...
Above The Clutter with Pete Krainik Ep 5-La Quinta-Turndown Service Turn Up Loyalty
La Quinta CMO, Julie Cary has one goal in mind: recreate the...
Above The Clutter with Pete Krainik Ep 4- St. Louis Cardinals: High and Outside
The St. Louis Cardinals. You may know the name from the team’s...
Above The Clutter with Pete Krainik Ep 3 – Steinway & Sons – For the First Time in 40 Years
A 160-year old story about craftsmanship and the pursuit of excellence. A...
Above The Clutter with Pete Krainik Ep 2 – The Grammys – One Night Stand Year Round
It’s not just “watch the show and we’re done.” When you’re dealing...
Above The Clutter with Pete Krainik Ep 1- The Home Depot – Don’t Buy Into Your Own BS
Customer Service. It’s the best kind of marketing that exists. The ability...
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