Above The Clutter with Pete Krainik Ep 3 – Steinway & Sons – For the First Time in 40 Years
A 160-year old story about craftsmanship and the pursuit of excellence. A brand that’s been quiet for the last 40 years, and for the first time in 4 decades, is reopening the conversation. A product made for the ears with a story told for the eyes. In this marketing resurrection, attention to detail in the brand’s storytelling is as important as the artistic expression itself. The question remains, is it possible to sell analog to a digital generation? We sit down with Steinway & Sons CMO, Darren Marshall to find out, while uncovering a few other surprises along the way.
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