In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again, I share a story about the shortest customer service keynote speech I’ve ever delivered. The short version of this story is that I was the closing keynote speaker. The client said, “You have to end on time, no matter what time you start.” I accepted the challenge and as we got closer to the time, I realized that the speakers ahead of me were going long. By the time it was my turn to walk on stage, I had just two minutes.
Two minutes! What can you say in two minutes? How could you warm up the audience in two minutes, let alone deliver a speech?