Sunny Bonnell and Ashleigh Hansberger: ‘Using criticism to market yourself’

Sunny Bonnell and Ashleigh Hansberger are the co-founders of the company Motto, and they come into the Bold TV studio to discuss their new book “Rare Breed” with GenBiz and the C-Suite Network. Their new book is about owning all of the criticism you take from society every day and turning it into a way of marketing yourself. Humans are messy, but that’s what makes us marketable individuals. Society pressure people to follow specific rules and punishes those who step outside of the lines. “Rare Breeds” we can bust out of these roles and turn that thinking around. Once you do this, it can bring a new level of creativity and innovation. They share with GenBiz and the C-Suite Network that as soon as we lose this stigma in the workplace, we can reap the benefits of employees showing freedom of thinking.