I’m getting survey fatigue. But it’s different than it used to be. In the past, companies have sent me surveys that were so long I became tired – or fatigued – at some point during the survey, and as a result, I wouldn’t complete it and therefore the company never received my feedback. We’ve covered survey length before, and that’s not what this is about. This time I’m talking about being fatigued, as in sick and tired of getting so many surveys.
It seems that almost every time I get my car worked on, call my internet provider, stay at a hotel, fly on an airline, order almost anything online, etc., etc., I get a survey. You get the idea. Hardly a day goes by that I don’t receive one or more surveys in my email inbox from the places I do business with. I’m tired of getting surveys. And do you know why? It’s not even that they are long or that I receive so many. If I have something to say, I’m happy to share some feedback. It’s because I believe that most of my comments are never read. Why do I believe that? Because many times I leave my name and phone number in the comment section for the company or brand to call me. And this probably won’t surprise you … they never do!