Strategy and Strategic Thinking
When starting or expanding a business, having a strategy is important. A strategy is simply an action plan. It may be as simple as how will I get my first paying customer or how will I / we penetrate a new market with an existing or new product or service.
To develop a strategy – you need to continually get better at strategic thinking. This simply means how does your community, region, state and the country perceive your product or service. What’s in the news – real or fake – what are people believing and talking about? Understand what is going on around you. Then decide if you want to join in the flow or you want to “go against the grain”. Strategic thinking is what you will build your strategy or action plan around.
Learn for many sources. Ian Bremmer is a great source to learn about global issues, Tom Friedmann has his finger on the pulse of world and the United States politically and culturally, Mark Sanborn helps you become a better leader, NPR delivers great news updates and Ari Weinzweig is the best in the world at helping you develop a vision for your future. And, of course choose your own industry information sources. All this will help you to join in the flow with your startup or business expansion, or to decide to stand out from the competition by going against the tide.
As an executive and business coach / consultant, Marty Wolff has played an important role in the success of divisions of large publicly traded companies and with privately owned firms in several industries including food service distribution, large and small manufacturing, HVAC companies, auto warranties, trucking / logistics, insurance, media, financial services, and more.|As an executive and business coach / consultant, Marty Wolff has played an important role in the success of divisions of large publicly traded companies and with privately owned firms in several industries including food service distribution, large and small manufacturing, HVAC companies, auto warranties, trucking / logistics, insurance, media, financial services, and more.|As an executive and business coach / consultant, Marty Wolff has played an important role in the success of divisions of large publicly traded companies and with privately owned firms in several industries including food service distribution, large and small manufacturing, HVAC companies, auto warranties, trucking / logistics, insurance, media, financial services, and more.
Latest posts by Marty Wolff (see all)
- Still Surprises Me - May 21, 2018
- The Long, Hard Road - February 28, 2018
- We’re Not That Far Apart - February 22, 2018
