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Warby Parker – Too Cool to be True?
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Ensure Your Business' Financial Success with Saul and Simeon Friedman
Have you been skipping the morning paper and now...
Spotting a Worthwhile Investment with Jillian Manus
There are hundreds of new technologies emerging every day…how...
It’s Not All About Money…with Christine Comaford
Contrary to popular belief, business is not all about...
Public Policy and Politics with Maury Litwack
No matter what field you’re in – business, political,...
Get Fit, and Get Smart with Tom Cortese
Peloton completely revolutionized the fitness industry with its fresh...
Debunking Popular Career Myths with Eric Barker
Uh-oh…Turns out almost everything we know about success is...
Know Your Audience! With Ray Hennessey and Yitzchok Saftlas
Marketing is no one-size-fits-all endeavor. Every culture has it’s...
Set Yourself Apart from the Competition – with Gerry Robert
As someone who has journeyed from a life of...
SmallBiz Banking with Capital One’s Greg Chalker
Greg Chalker, Head of Emerging Channels for Capital One’s...
It’s a Scary World Online – Protect Yourself! With Cybersecurity Expert Adam Levin
As a C-Suite leader, you can’t afford to NOT...
Handling Business Crises Like a Pro –with Ray Hennessey
Keep up! Media is changing faster than ever and...
Behind Every Great Edition of the Wall Street Journal Stands…Sam Walker
Is Michael Jordan one of the greatest team...
Marketing Secrets from Former CEO of Apple and Pepsi, John Sculley
John Sculley, former CEO of Apple and Pepsi and...
Trade Secrets from America’s Small Business Expert, Bill Walsh
Often referred to as “America’s Small Business Expert,” Bill...
Celebrating Your Company's Unique Selling Point
Every company has a unique selling point and it’s...
What are They Thinking?!? With John McLaughlin, Pollster and Political Strategist
In this illuminating episode of 77WABC’s “Mind Your Business,”...
Looking for Your "Bob from Accountemps?" With Dawn Fay, District President at Robert Half
Remember Bob from Accountemps? Dawn Fay, District President at...
You Have 7 Seconds – Don’t Blow it! With Sylvie di Giusto
Do you look and sound like a leader? You...
If Your Body’s Not Working, Neither Are You! With Jenna Wolfe
Learn to take charge of your health today while...
Talking Real Estate with Paul Massey, President of NY Investment Sales at Cushman & Wakefield
Paul Massey, President of NY Investment Sales at Cushman...
How to Build a Quality Social Media Following with Peter Shankman
Peter Shankman, bestselling author, entrepreneur, speaker, and worldwide connector...
Laugh Your Way to Success! With Steve Rizzo
Comedian-turned-motivational speaker Steve Rizzo shares the tools he used...
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Yitzchok Saftlas
Host of “Mind Your Business,” President of Bottom Line Marketing Group
Website: http://wabcbizradio.com/
Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency which specializes in ethnic marketing to the Jewish demographic and has helped hundreds of corporate, political and non-profit clients since 1992. The Jewish demographic represents an important marketing opportunity as its rising population offers growing influence and buying power in the marketplace. It is, however, a population which needs to be communicated with in specific ways and through specific mediums to accommodate their nuanced sensitivities, which is why strategic ethnic marketing is critical.Additionally, Yitzchok is the host of the weekly business radio show, “Mind Your Business” on 77WABC in the New York / New Jersey metro area as well as on C-Suite TV and C-Suite Radio. Yitzchok is also the author of So, What’s The Bottom Line? published by Morgan James and a featured columnist in the Yated newspaper and Mishpacha Magazine, both international weekly publications.
Yitzchok Saftlas
Host
Sruly Saftlas
Video and Production Engineer
Pesach Tropper
Executive Producer
Rena Teitelbaum
Writer
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