Beyond the stories that we write to *sell*, there are three fundamental tales in work, play, and life that we *tell*: who you are (and what you create), why people come to you, and where you’ll help them arrive. Which are all part of the journey we take—each of us, over time—towards a better life. Hosted by professional writer, strategist and storytelling guide, Jarod Cerf, Here Be Tygers follows creatives and entrepreneurs alike, those who “take life by the tale”: as they reach out to their market, audience or tribe; connect what they make to what we want out of life; and discover the trust, impact or legacy that provides.