About Customer Equity Accelerator

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

    DateTime Object ( [date] => 2019-11-20 02:48:43.221758 [timezone_type] => 3 [timezone] => UTC )
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    This week Sumantro ‘Sumo’ Das, senior director, product and growth brands at 1-800-FLOWERS.COM, Inc. joins Allison Hartsoe in the Accelerator. This unique brand has remained on the cutting edge for 25 years. How do they do it? Sumo explains the innovation mindset that permeates the company and its multiple brands.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Sumantro ‘Sumo’ Das, senior director, product and growth...
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    This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production, designing for analytics is all about the right way to support decision making.  

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Brian O’Neill, founder of Designing for Analytics joins...
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    This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production, designing for analytics is all about the right way to support decision making.  

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Brian O’Neill, founder of Designing for Analytics joins...
  • Array ( [id] => fa77a38a-f5f1-11e9-ae82-83449ec5232c [createdAt] => 2019-10-23T20:05:24.943-04:00 [updatedAt] => 2019-10-23T20:07:39.161-04:00 [title] => Ep. 94 | Creating Happy Customers via Compliance [pubdate] => 2019-10-24T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fa77a38a-f5f1-11e9-ae82-83449ec5232c/image/uploads_2F1571875460649-ezn1hl4tmpw-0edfedc83d8735a332a84d88770e7860_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 94 [subtitle] => Privacy should be part of your culture, the fabric of your company. [summary] =>

    This week Jodi Daniels, founder of Red Clover Advisors joins Allison Hartsoe in the Accelerator to discuss creating happier customers through privacy compliance. Although initially seen as an operational burden, privacy can be a remarkable powerful tool for generating customer happiness. That happiness can manifest as a product feature, clearer advertising choices or just overall trust. Regardless of your strategy, privacy regulation is not going away. Jodi Daniels tells us how to turn it into a customer advantage.  

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Jodi Daniels, founder of Red Clover Advisors joins...
  • Array ( [id] => 80c54b9a-f075-11e9-8904-2b6cb7dd26ce [createdAt] => 2019-10-16T20:31:47.358-04:00 [updatedAt] => 2019-10-19T13:59:45.659-04:00 [title] => Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn [pubdate] => 2019-10-17T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/80c54b9a-f075-11e9-8904-2b6cb7dd26ce/image/uploads_2F1571271939330-tp7fnbdldc-598e29d3f75356bd93d66921795b4cb5_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 93 [subtitle] => Look at ecommerce in steps. Can I convert on any device? Then can I touch it, feel it, smell it? [summary] =>

    This week Gary Penn, Global Vice President of Digital and Ecommerce at Nixon joins Allison Hartsoe in the Accelerator. Gary began his career in technology and then shifted to ecommerce so he has both a deep knowledge and love for online retail tech. Today, as a senior leader, he’s changed how he evaluates retail technology. Hear Gary’s tips in this week’s episode. 

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Gary Penn, Global Vice President of Digital and...
  • Array ( [id] => 5c73c690-eaf3-11e9-a831-7ff726b67a49 [createdAt] => 2019-10-09T20:17:36.034-04:00 [updatedAt] => 2019-10-09T20:31:12.320-04:00 [title] => Ep. 92 | Managing the Fabric of Customer Data with Bob Page [pubdate] => 2019-10-10T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5c73c690-eaf3-11e9-a831-7ff726b67a49/image/uploads_2F1570666537242-wxergxdv6mo-f3652b662d5b3830c6545d82d4041eec_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 92 [subtitle] => Analysts spend 80% of their time finding the assets, then risk reinventing the wheel when they can’t stand on previous knowledge. [summary] =>

    This week Bob Page, Chief Product Officer at Neebo.ai joins Allison Hartsoe in the Accelerator. Neebo is a new tool (brought to you by the folks at Datameer) designed to help companies manage the massive fabric of assets that contain customer data. With a background in big data, Bob has first-hand experience with the struggles of organizations to manage and monitor their customer analytic assets.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week Bob Page, Chief Product Officer at Neebo.ai joins...
  • Array ( [id] => 185d24d0-e57e-11e9-9263-93c69164a19e [createdAt] => 2019-10-02T21:35:34.880-04:00 [updatedAt] => 2019-10-02T22:00:03.835-04:00 [title] => Ep. 91 | Human-centered AI with Jen Stirrup of Data Relish [pubdate] => 2019-10-03T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/185d24d0-e57e-11e9-9263-93c69164a19e/image/uploads_2F1570066303454-2uzk8f2f9bp-153b0ddb7c5be70feb81a80326c595d3_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 91 [subtitle] => The most successful companies are the ones that put the customer at the heart of their AI vision. [summary] =>

    This week Jen Stirrup, founder of Data Relish joins Allison Hartsoe in the Accelerator. If you don’t know Jen’s work in the AI space, you should. She is an advocate for human-centered artificial intelligence which is better explained as augmented intelligence. The question we explore this week is how can AI augment our own roles such that we behave more intelligently in customer interactions. 

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week Jen Stirrup, founder of Data Relish joins Allison...
  • Array ( [id] => 84a4939e-dff7-11e9-8c86-0355850f5c6a [createdAt] => 2019-09-25T20:49:38.664-04:00 [updatedAt] => 2019-09-25T21:23:29.712-04:00 [title] => Ep. 90 | Black Friday with Pete Fader [pubdate] => 2019-09-26T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/84a4939e-dff7-11e9-8c86-0355850f5c6a/image/uploads_2F1569458535383-moq2i88v98-9c105a9995a0c354841bca190c3c8f24_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 90 [subtitle] => Black Friday is the day when you identify your worst customers and treat them like royalty. [summary] =>

    Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday and its partner Cyber Monday as a marketing strategy are almost 100% wrong. In this episode host Allison Hartsoe talks with Professor Fader about why these strategies are so wrong and what high-value strategies retailers should be thinking about instead.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • Every year the drumbeat of zealous consumerism begins with Black...
  • Array ( [id] => c974fa6e-da6f-11e9-958f-6f2da86493ca [createdAt] => 2019-09-18T19:55:26.745-04:00 [updatedAt] => 2019-09-18T20:21:00.864-04:00 [title] => Ep. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2) [pubdate] => 2019-09-19T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/c974fa6e-da6f-11e9-958f-6f2da86493ca/image/uploads_2F1568850689029-f1rgj2jffx4-6f511c75fdf97075b008c5155e618576_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 89 [subtitle] => To push customer experience, I need to know what you’re doing right now. This brings in a whole different world of tech. [summary] =>

    This week Claudia Imhoff, President of Intelligent Solutions, Co-author of 5 books on business intelligence and analytics including Building the Customer-Centric Enterprise, and founder Boulder BI Brain Trust joins Allison Hartsoe in the Accelerator. Claudia explains a next generation data framework companies can use when thinking about how to create the underlying technology architecture which enables customer analytics and fast decision making.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Claudia Imhoff, President of Intelligent Solutions, Co-author of...
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    This week Claudia Imhoff, President of Intelligent Solutions, Co-author of 5 books on business intelligence and analytics including Building the Customer-Centric Enterprise, and founder Boulder BI Brain Trust joins Allison Hartsoe in the Accelerator. Claudia explains a next generation data framework companies can use when thinking about how to create the underlying technology architecture which enables customer analytics and fast decision making.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Claudia Imhoff, President of Intelligent Solutions, Co-author of...
  • Array ( [id] => c4207a90-cf73-11e9-8fa1-4bc9cea5239c [createdAt] => 2019-09-04T20:26:12.999-04:00 [updatedAt] => 2019-09-04T20:51:43.600-04:00 [title] => Ep. 87 | Customer Targeting Gone Wrong: The Big Fish News Story [pubdate] => 2019-09-05T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/c4207a90-cf73-11e9-8fa1-4bc9cea5239c/image/uploads_2F1567641753156-x8594b3rkr-7f672d85bb0fdd9988f44bbb027478e3_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 87 [subtitle] => Pause, take a moment and ask, should we target these people? What could go wrong? [summary] =>

    This week host Allison Hartsoe covers timely customer-centric news in the Accelerator. When Big Fish casino was named in a class action suit, it raised eyebrows. The social casino running on the Facebook platform was using data to aggressively target it’s customers. After some digging, this story of targeting gone wrong aired on PBS. How did this customer-centric data science strategy get so misguided? Allison Hartsoe recaps the PBS story (and one more) and interprets what it means for data scientists everywhere.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week host Allison Hartsoe covers timely customer-centric news in...
  • Array ( [id] => ee5eb9b0-c9f2-11e9-9c42-0333a7087c32 [createdAt] => 2019-08-28T20:21:22.975-04:00 [updatedAt] => 2019-08-28T20:57:12.438-04:00 [title] => Ep. 86 | The Business Roundtable’s new Customer Focus [pubdate] => 2019-08-29T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/ee5eb9b0-c9f2-11e9-9c42-0333a7087c32/image/uploads_2F1567037824130-cqn3bfpiz88-aaf56bdb53f3afb02602023683a69e13_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 86 [subtitle] => Classic Wall Street thinking treats the customer as a by-product of store locations and product launches. This is not customer-centric. [summary] =>

    On August 19, 2019 the Business Roundtable announced it had redefined the purpose of a corporation. For as long as there have been business degrees, the purpose of a corporation has been to maximize shareholder value. But now, the Business Roundtable has shifted that emphasis to customers, employees, vendors, community as well as shareholders. This week we dive into the meaning behind the statement. 

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • On August 19, 2019 the Business Roundtable announced it had...
  • Array ( [id] => c46f7aca-c472-11e9-9c9f-d75691090e74 [createdAt] => 2019-08-21T20:21:21.250-04:00 [updatedAt] => 2019-08-21T20:47:32.442-04:00 [title] => Ep. 85 | Hubspots Voice of Customer Journey with Amanda Whyte [pubdate] => 2019-08-22T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/c46f7aca-c472-11e9-9c9f-d75691090e74/image/uploads_2F1566433165888-5r0mcdqqdj-d230f9569643f0c8b6e4548755bcda8b_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 85 [subtitle] => One of the first things we had to do was go evaluate where is all of our customer feedback coming from and what's being done with it? [summary] =>

    This week Amanda Whyte who leads Hubspot’s global voice of customer program joins Allison Hartsoe in the Accelerator. One of the most important questions businesses are facing today is how do you collect customer feedback? What are you doing with that data? How are you taking action on it? How do you know what to prioritize? Amanda has wrestled with all of these questions. In this podcast she shares how she brought Hubspot through their voice of the customer journey to organize and prioritize customer feedback.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Amanda Whyte who leads Hubspot’s global voice of...
  • Array ( [id] => a8ac6ec4-bef5-11e9-8647-e7c78b4f37ae [createdAt] => 2019-08-14T20:43:11.744-04:00 [updatedAt] => 2019-08-14T21:06:21.303-04:00 [title] => Ep. 84 | Amazon as a Customer-Centric Sales Channel [pubdate] => 2019-08-15T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/a8ac6ec4-bef5-11e9-8647-e7c78b4f37ae/image/uploads_2F1565829702901-wtl2a2luxu-3ffc8dcd86b955ba7fd15216ba9d51c6_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 84 [subtitle] => Advertisers on Amazon can target shoppers based on what we’ve researched, looked at and bought, or not. This rich audience targeting is not available elsewhere and you don’t have to be selling on Amazon to use it. [summary] =>

    This week Kiri Masters, founder of Bobsled Marketing joins Allison Hartsoe in the Accelerator to discuss ways Amazon can be used as a more customer-centric retail strategy.  Amazon’s sales volume is highly attractive but how does the lack of customer data affect a retailer’s ability to grow? Are there strategies that can be employed to make use of this platform in a customer-centric way? There are, and Kiri Masters knows them. Hear her valuable Amazon insights on this week’s episode.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Kiri Masters, founder of Bobsled Marketing joins Allison...
  • Array ( [id] => 0bc28f46-b971-11e9-b59e-6f5fe2dd9284 [createdAt] => 2019-08-07T20:11:19.084-04:00 [updatedAt] => 2019-08-07T21:12:47.567-04:00 [title] => Ep. 83 | Amazon Prime Day vs Alibaba Singles Day [pubdate] => 2019-08-08T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0bc28f46-b971-11e9-b59e-6f5fe2dd9284/image/uploads_2F1565222965637-h8ouac07r4q-48530a97887b26d836cfa3024e8b0edd_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 83 [subtitle] => Alibaba Singles Day sales overwhelmed Amazon Prime Day in only 10 minutes. After 20 minutes it eclipsed Black Friday’s sales as well. [summary] =>

    This week Alessandra Bruni, web content editor at the Chinese publication CIF News joins Allison Hartsoe in the Accelerator. With a unique perspective, Alessandra has reported on the evolution of retail in both the Asian and US markets. She’s watched the technology evolve behind the platforms to support the creation of retail shopping innovations such as drone delivery and live streaming purchases. Join us to hear a refreshing perspective on global retailing.   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week Alessandra Bruni, web content editor at the Chinese...
  • Array ( [id] => ec9b380e-b3f1-11e9-b7d5-83eaa199116b [createdAt] => 2019-07-31T20:18:44.945-04:00 [updatedAt] => 2019-07-31T21:14:34.720-04:00 [title] => Ep. 82 | Quantifying the Customer Experience with Michael Allenson of Xpedition [pubdate] => 2019-08-01T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/ec9b380e-b3f1-11e9-b7d5-83eaa199116b/image/uploads_2F1564618535556-469c41jzro-6372b8b657daa06e2f0705d9694e8c7c_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 82 [subtitle] => You cannot game customer lifetime value the same way net promoter score can be gamed. [summary] =>

    This week Michael Allenson, co-founder of Xpedition joins Allison Hartsoe in the Accelerator to cover the quantification of customer experience. Michael began in the customer intelligence space years ago and has gradually watched the industry move from customer satisfaction to customer experience. Although the data behind customer experience continues to improve, many companies still struggle to improve. Michael believes collaboration and coordination across the enterprise is the root cause. Join us as we explore this week’s topic. 

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/ec9b380e-b3f1-11e9-b7d5-83eaa199116b/stripped_035f929ee2a251b3e01d8df743a4cd62.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN1874843842.mp3 [size] => 38112131 [duration] => 1905.61 [uid] => CSN1874843842 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/ec9b380e-b3f1-11e9-b7d5-83eaa199116b/id3/6e8ad39387a85cf4a846dc4091b7bec0.mp3 [id3FileProcessing] => [id3FileSize] => 83786 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 82 Quantifying CX w Michael Allenson.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week Michael Allenson, co-founder of Xpedition joins Allison Hartsoe...
  • Array ( [id] => 19f41894-ae74-11e9-92c5-538ae07be73a [createdAt] => 2019-07-24T20:35:28.621-04:00 [updatedAt] => 2019-07-24T20:59:17.855-04:00 [title] => Ep. 81 | Customer Data as an Asset with Doug Laney [pubdate] => 2019-07-25T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/19f41894-ae74-11e9-92c5-538ae07be73a/image/uploads_2F1564014814926-g5yu8csoobv-087e67a3b29367684bebf4db77c5fd66_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 81 [subtitle] => It’s imperative for companies to treat data as an asset – and it meets the definition of an asset – but accountants don’t currently allow it. [summary] =>

    This week Doug Laney, former Gartner analyst, author of Infonomics and principal of data & analytics strategy at Caserta joins Allison Hartsoe in the Accelerator. When 9/11 happened it kicked off an unexpected crises as companies who lost all their data discovered that insurance firms believed it had no value. Although data meets the definition of an asset on many levels, traditional accounting and insurance firms do not see it this way. What can a corporation do to recognize and protect this truly valuable asset? Doug Laney has the answers.   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Doug Laney, former Gartner analyst, author of Infonomics...
  • Array ( [id] => 82485f2e-a8f0-11e9-8341-f37082e8eaa3 [createdAt] => 2019-07-17T20:10:54.277-04:00 [updatedAt] => 2019-07-17T20:37:28.521-04:00 [title] => Ep. 80 | Building Customer Trust through Privacy with Aurelie Pols [pubdate] => 2019-07-18T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/82485f2e-a8f0-11e9-8341-f37082e8eaa3/image/uploads_2F1563408561015-tx1kioc11oc-c91a7c86119eb0586ddc54705e662110_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 80 [subtitle] => Trust is a very human trait. [summary] =>

    This week Aurelie Pols, a DPO or data protection officer at customer data platform mParticle joins Allison Hartsoe in the Accelerator. Aurelie is based in Europe at the forefront of privacy law-making and interpretation. In this episode she connects privacy and trust, including how GDPR and the California Privacy Protection Act are raising new questions around data governance, corporate transparency and a consumer’s right to be forgotten.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Aurelie Pols, a DPO or data protection officer...
  • Array ( [id] => 9725aa16-a371-11e9-9e5a-0be4b97fff14 [createdAt] => 2019-07-10T20:19:47.381-04:00 [updatedAt] => 2019-07-10T20:58:09.959-04:00 [title] => Ep. 79 | Visual Data Disasters [pubdate] => 2019-07-11T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/9725aa16-a371-11e9-9e5a-0be4b97fff14/image/uploads_2F1562804187928-7fhlecz8-3d06e26c33ebb38c98d1e649f41e73ac_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 79 [subtitle] => I recommend to people to stop for a second. Think about the nature of the data. More importantly, think about what it is that you want to communicate. [summary] =>

    Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics where some people really like what they see – it’s just not what the data is actually saying. How can you avoid this kind of data disaster? What should you do to avoid becoming a victim of it?  This week learn the process Alberto Cairo uses to help others think clearly about data and what it should represent.  Please help me spread the word about Customer Centric analytics. Rate and review my podcast on iTunes and write to Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • Some people believe that well-visualized data will tell you exactly...
  • Array ( [id] => 101ff6f6-9df0-11e9-a9ad-23cefcf828db [createdAt] => 2019-07-03T20:09:59.959-04:00 [updatedAt] => 2019-07-03T20:48:26.112-04:00 [title] => Ep. 78 | Learning From Others with Rich Fox, Apex Parks [pubdate] => 2019-07-04T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/101ff6f6-9df0-11e9-a9ad-23cefcf828db/image/uploads_2F1562198851763-jkqiw61lcx9-56be56a42da432b60cef660ac3c43483_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 78 [subtitle] => When you boil it down we are all trying to accomplish the same two things: grow revenue and improve margins. [summary] =>

    This week Rich Fox, VP of Analytics and Data Science at Apex Parks joins Allison Hartsoe in the Accelerator. Apex Parks Group, one of the largest entertainment center companies in the United States, operates amusement parks, water parks, and family entertainment centers. Like so many people who work in data science, Rich has varied background. In this episode he shared what he’s learned from the hospitality industry, ecommerce and more. Rich is a passionate advocate for customer lifetime value and the many ways it can be used within an organization.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/101ff6f6-9df0-11e9-a9ad-23cefcf828db/stripped_b7d6a7a1e2d6623b9b1eee31b1f2efc2.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN3321371225.mp3 [size] => 43691886 [duration] => 2184.59 [uid] => CSN3321371225 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/101ff6f6-9df0-11e9-a9ad-23cefcf828db/id3/8b26910a0b692e72ca9486e7dcd41c27.mp3 [id3FileProcessing] => [id3FileSize] => 83784 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 78 Insights from Industries w Rich Fox.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week Rich Fox, VP of Analytics and Data Science...
  • Array ( [id] => fa486f34-986d-11e9-8e11-47eb237d111b [createdAt] => 2019-06-26T19:56:12.922-04:00 [updatedAt] => 2019-06-26T20:19:39.225-04:00 [title] => Ep. 77 | Five Customer data analytics questions that Modern marketers should be able to answer. [pubdate] => 2019-06-27T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fa486f34-986d-11e9-8e11-47eb237d111b/image/uploads_2F1561593281163-g377rspd8so-db0123a8289cddde74cc7dbd0c3024ed_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 77 [subtitle] => These questions first came about because I get a bit of a nerdy thrill when I lift the covers on a company’s website to see what kind of data they are capturing. [summary] =>

    This week Ambition Data, CEO Allison Hartsoe lists five questions modern marketers should be able to answer in the Accelerator. Although the digital sciences are new for marketers, modern marketers need to know how to think in customer data. From personally identifiable information to whether your agency should host your customer data, Allison fills in the gaps that many marketers have missed. In addition, to help companies trust their data and eventually do more for their customers, she throws in a free audit available at ambitiondata.com/freeaudit.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week Ambition Data, CEO Allison Hartsoe lists five questions...
  • Array ( [id] => 13b0ba0a-92f9-11e9-9c68-7b3164e0c193 [createdAt] => 2019-06-19T21:16:48.624-04:00 [updatedAt] => 2019-06-19T21:34:20.868-04:00 [title] => Ep. 76 | Naked Statistics. A candid book review. [pubdate] => 2019-06-20T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/13b0ba0a-92f9-11e9-9c68-7b3164e0c193/image/uploads_2F1560993318292-1uwrosh32rz-259f3ad3437dae3ccdfb6ba7e88b0c1f_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 76 [subtitle] => It’s true when you put the word “naked” in front of just about anything it becomes exciting. [summary] =>

    This week Allison Hartsoe summarizes and reviews the book, Naked Statistics by Charles Wheelan.  At the end of this podcast you should either feel like you’ve read the book or you should feel that you want to read more detail, perhaps in a specific part of the book. Either way, time-wise, you win.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week Allison Hartsoe summarizes and reviews the book, Naked...
  • Array ( [id] => f5f54df8-8d6e-11e9-85a5-f7647909027f [createdAt] => 2019-06-12T20:05:32.378-04:00 [updatedAt] => 2019-06-12T20:30:58.732-04:00 [title] => Ep. 75 | Retail Reimagination with Forbes Contributor Steve Dennis [pubdate] => 2019-06-13T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f5f54df8-8d6e-11e9-85a5-f7647909027f/image/uploads_2F1560384142015-7g9gr08qzte-d6f2ba9c3d3d387a4a81f5b5f71142cd_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 75 [subtitle] => You really have to understand the customer’s needs and the economics of delivering on them. [summary] =>

    This week Forbes contributor and regular keynote speaker, Steve Dennis, joins Allison Hartsoe in the Accelerator. Steve has witnessed first-hand the reimagination of retail from his former senior executive roles at Sears and Nieman Marcus.  Steve describes the combination of forces affecting modern retail from scarcity to the power of digital measurement to customer lifetime value. Steve breaks down what’s working for retailers who will success (and those who won’t). Steve believes, “Retail is not dead. Boring retail is dead.”   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Forbes contributor and regular keynote speaker, Steve Dennis,...
  • Array ( [id] => 653ebc42-87f4-11e9-985c-4312b6a74739 [createdAt] => 2019-06-05T20:45:35.178-04:00 [updatedAt] => 2019-06-05T21:08:59.913-04:00 [title] => Ep. 74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen Maley [pubdate] => 2019-06-06T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/653ebc42-87f4-11e9-985c-4312b6a74739/image/uploads_2F1559781672914-rg81y6cw59-d9c2c923f65a8e73ea8518a64eaec279_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 74 [subtitle] => Most analysts are trained to communicate the validity of their answer, but your business partner only wants to know what she can do with this information. [summary] =>

    This week Kathleen Maley, Sr. Director of Consumer and Digital Analytics at Key Bank joins Allison Hartsoe in the Accelerator. Through first-hand experience Kathleen wrestled with the analyst’s “data pulling” problem but then she found a better way. Her process turns a typical analysis on its head by asking the right questions both up front and once the data is in-hand.  A former teacher, Kathleen educated her team on this highly effective process and now she shares her discovery with you this week in the Accelerator.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/653ebc42-87f4-11e9-985c-4312b6a74739/stripped_051adef33994a8fd4ab03293312cdd51.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5195317152.mp3 [size] => 43447902 [duration] => 2172.4 [uid] => CSN5195317152 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/653ebc42-87f4-11e9-985c-4312b6a74739/id3/afeded3a43e5fe41a0cb080f5ac687cc.mp3 [id3FileProcessing] => [id3FileSize] => 83860 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 74 Communicating Data w Kathleen Malay.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week Kathleen Maley, Sr. Director of Consumer and Digital...
  • Array ( [id] => 8eb45218-827b-11e9-90e8-430f91c232a4 [createdAt] => 2019-05-29T21:37:59.813-04:00 [updatedAt] => 2019-05-29T22:03:16.065-04:00 [title] => Ep. 73 | Marketing Analytics Evolution with Jim Sterne [pubdate] => 2019-05-30T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/8eb45218-827b-11e9-90e8-430f91c232a4/image/uploads_2F1559180188130-fosv1qiv5dk-9235fd750a123552222ceb5dfee45462_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 73 [subtitle] => As the web analytics industry grew up, we discovered people who had been doing marketing analysis for generations. [summary] =>

    This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator. Jim discusses how todays marketing analytics evolved from web analytics and the implications that has for the introduction of Machine Learning. While the challenges remain the same: data is terrible, there are too many ad hoc questions, and it can be tough to get the message through, marketing analysis is evolving quickly.  Learn how analysis today is dramatically improved by machine learning, but ultimately not replaced.   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/8eb45218-827b-11e9-90e8-430f91c232a4/stripped_fb0cc84187c7324aa1855ddad1cc5613.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN6415530827.mp3 [size] => 44510563 [duration] => 2225.53 [uid] => CSN6415530827 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/8eb45218-827b-11e9-90e8-430f91c232a4/id3/9188e2d496d7b0f079cf188bf5c8c53d.mp3 [id3FileProcessing] => [id3FileSize] => 85065 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 73 Marketing Analytics Evolution w Jim Sterne.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week Jim Sterne, founder of the Marketing Analytics Summit...
  • Array ( [id] => f1aa9002-7ceb-11e9-945c-c7471c720563 [createdAt] => 2019-05-22T19:47:22.495-04:00 [updatedAt] => 2019-05-22T20:33:36.979-04:00 [title] => Ep. 72 | The CAO Conference in a Nutshell [pubdate] => 2019-05-23T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f1aa9002-7ceb-11e9-945c-c7471c720563/image/uploads_2F1558568730308-lxapt1qyypb-4c6a646666f9d686ffcb71c9a6940b6e_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 72 [subtitle] => More than data storytellers, cross threaders work to unite one organization under data. [summary] =>

    This week Allison Hartsoe summarizes the Chief Analytics Officer conference in the Accelerator. The conference is a microcosm of companies in the Learn and Lead stages of Customer-Centric maturity curve. But as much as this conference is about data and analytics, the issues these companies wrestle with are inherently human. Hear Allison’s insights from the most compelling presentations at the event.   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Allison Hartsoe summarizes the Chief Analytics Officer conference...
  • Array ( [id] => 4e3c72a6-776d-11e9-8ffc-f3f5146043ba [createdAt] => 2019-05-15T19:58:15.911-04:00 [updatedAt] => 2019-05-15T20:21:50.551-04:00 [title] => Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it) [pubdate] => 2019-05-16T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/4e3c72a6-776d-11e9-8ffc-f3f5146043ba/image/uploads_2F1557964569478-b7rynokt7c7-4650a7c8eb28ff7b5463cae11c993726_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 71 [subtitle] => True loyalty emerges when you reduce the switching costs and people stay with you anyway. [summary] =>

    This week Wharton Professor Peter Fader dives into customer loyalty in the Accelerator. Loyalty is an area riddled with multiple concepts colliding with each other but Professor Fader helps us sort it out. He cites a classic paper by Oliver which frames four flavors of loyalty: Affective loyalty (emotional love), action loyalty (things you do), cognitive loyalty (feature love) and conative loyalty (intent to buy). Our conversation then moves into the broader effect of satisfaction and switching costs on loyalty.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Wharton Professor Peter Fader dives into customer loyalty...
  • Array ( [id] => e15c4396-71ef-11e9-ac6e-b315a2fa466d [createdAt] => 2019-05-08T20:17:50.341-04:00 [updatedAt] => 2019-05-08T21:30:51.204-04:00 [title] => Ep. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney [pubdate] => 2019-05-09T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/e15c4396-71ef-11e9-ac6e-b315a2fa466d/image/uploads_2F1557360893135-amahf7z6yzc-a8a2cd02d2ed9467a4f317b81e11c4da_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 70 [subtitle] => The prime customer base is a great pool of customers to tap into and Amazon is offering more ways to do that. [summary] =>

    This week Mark Mahaney, Managing Director covering the Internet sector at RBC Capital Markets

    shared his thoughts on Amazon in the Accelerator. Mark opens the discussion with a brief overview of

    the four pillars of Amazon: First party retail marketplace, third party retail marketplace, AWS cloud, AMS

    advertising, and then he adds a fifth to cover the full spread of Amazon’s empire. Mark estimates about

    25% of Amazon’s base are prime customers who shop more frequently, spend more and give higher

    customer satisfaction scores. This high-quality customer base alone may be the greatest reason to tap

    into Amazon’s Marketplace.

    Please help us spread the word about building your business’ customer equity through effective

    customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, 

    iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or 

    ambitiondata.com. Thanks for listening! Tell a friend!

     https://www.rbccm.com/GLDisclosure/PublicWeb/DisclosureLookup.aspx?entityId=1 

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  • This week Mark Mahaney, Managing Director covering the Internet sector...
  • Array ( [id] => 37d79d06-6c6e-11e9-81a3-6fe80a5bf50b [createdAt] => 2019-05-01T20:07:05.044-04:00 [updatedAt] => 2019-05-01T20:20:54.125-04:00 [title] => Ep. 69 | How to Set-up a Testing Program with Loren Hadley at Ambition Data [pubdate] => 2019-05-02T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/37d79d06-6c6e-11e9-81a3-6fe80a5bf50b/image/uploads_2F1556755517363-3uc2mcypgmk-42067d11d655bc7b00fab9862f84444f_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 69 [subtitle] => We’re digital anthropologists so our job is to discern what people are trying to do. Testing is one way to sort that out. [summary] =>

    How should you set up a testing program and ensure it gets off to a good start? It’s more complicated than you might think. This week Loren Hadley, VP of Customer Optimization at Ambition Data, joins Allison Hartsoe in the Accelerator to discuss just that. Loren shares his stories running optimization strategy for one of the largest consumer brands out there. He believes whether your test is a success or a failure, there’s always something to be learned.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/37d79d06-6c6e-11e9-81a3-6fe80a5bf50b/stripped_c81864c48f6f9ec9ee86d6f31e647b44.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN2753918767.mp3 [size] => 37980474 [duration] => 1899.02 [uid] => CSN2753918767 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/37d79d06-6c6e-11e9-81a3-6fe80a5bf50b/id3/12323b2110e0bb009497e44f2720731c.mp3 [id3FileProcessing] => [id3FileSize] => 84801 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 69 Testing Strategies w Loren.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • How should you set up a testing program and ensure...
  • Array ( [id] => a54e95d2-66ed-11e9-8a51-3f6e9111cb82 [createdAt] => 2019-04-24T20:04:07.803-04:00 [updatedAt] => 2019-04-24T20:19:11.509-04:00 [title] => Ep. 68 | Becoming the Data Ambassador with Megan Kohout at Kendra Scott [pubdate] => 2019-04-25T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/a54e95d2-66ed-11e9-8a51-3f6e9111cb82/image/uploads_2F1556150545483-6bw57r7lkn4-0359d73689e6a76c5c5f3144be795228_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 68 [subtitle] => What makes a good data ambassador? Someone who asks a lot of questions and wants to understand how data can help serve the customer. [summary] =>

    This week Megan Kohout, VP of Ecommerce and Customer Analytics at fashion brand Kendra Scott joins Allison Hartsoe in the Accelerator. Megan shares her experiences learning to communicate the value of data to her colleagues. It wasn’t always successful but over time she learned how to present solutions that would gently call out preconceived notions while encouraging action. As a result, her internal credibility soared. Now she shares her insights with you.   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/a54e95d2-66ed-11e9-8a51-3f6e9111cb82/stripped_b369fbe82e18e6dc1fc0c2125bf40222.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN1015379990.mp3 [size] => 38190498 [duration] => 1909.52 [uid] => CSN1015379990 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/a54e95d2-66ed-11e9-8a51-3f6e9111cb82/id3/093d59f2cd8f469b6bcdde9081647628.mp3 [id3FileProcessing] => [id3FileSize] => 83712 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 68 Data Ambassador w Megan from Kendra Scott.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week Megan Kohout, VP of Ecommerce and Customer Analytics...
  • Array ( [id] => 824cd3f4-616c-11e9-90f2-2b1b0b6e6b81 [createdAt] => 2019-04-17T19:57:08.183-04:00 [updatedAt] => 2019-04-17T20:07:35.374-04:00 [title] => Ep. 67 | Deepening the Customer Experience with Diane Le from Coffee Bean and Tea Leaf [pubdate] => 2019-04-18T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/824cd3f4-616c-11e9-90f2-2b1b0b6e6b81/image/uploads_2F1555545270717-kj1zb3m7hg-f151db593ace7852c2f02a1c9ae1747e_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 67 [subtitle] => At the heart of our company, we care very much about who our customers are, and these are all ways we show them how much we care. [summary] =>

    This week Diane Le, the director of digital marketing at Coffee Bean and Tea Leaf joins Allison Hartsoe in the Accelerator. Diane relates how her love of technology and love of people have come together to deepen the customer experience at Coffee Bean and Tea Leaf. The result is an emotionally engaging loyalty program that goes well beyond the discount coupon.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/824cd3f4-616c-11e9-90f2-2b1b0b6e6b81/stripped_46e24e1eeb5af97cd7f3f5e349265753.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN8207207984.mp3 [size] => 46227331 [duration] => 2311.37 [uid] => CSN8207207984 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/824cd3f4-616c-11e9-90f2-2b1b0b6e6b81/id3/73474cca1cd021da482bd8f6bf57ad3e.mp3 [id3FileProcessing] => [id3FileSize] => 220834 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 67 Customer Loyalty w Diane Le.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week Diane Le, the director of digital marketing at...
  • Array ( [id] => f889f2be-5bee-11e9-83b2-f70cebcfe714 [createdAt] => 2019-04-10T20:15:54.151-04:00 [updatedAt] => 2019-04-10T20:31:09.057-04:00 [title] => Ep. 66 | The Truth about CDPs with Forrester’s Joe Stanhope [pubdate] => 2019-04-11T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f889f2be-5bee-11e9-83b2-f70cebcfe714/image/uploads_2F1554941714847-tvp9me1oyl-7a15b846a084173a7528dd98a2efae1d_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 66 [subtitle] => We see the lack of definition around CDPs as a problem. My clients need to know what they’re buying. [summary] =>

    This week Joe Stanhope, Vice President and Principal Analyst serving B2C Marketing Professionals at Forrester Research joins Allison Hartsoe in the Accelerator. Joe clarifies the common definition of a CDP and sorts the market into four flavors of CDP: Data pipes, Orchestration, Automation and Measurement. Then he covers a few areas where buyers should be careful to evaluate CDPs realistically such as identity resolution. What is the future of stand alone CDPs? How will the space evolve? Should you jump in or not? Find out now.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/f889f2be-5bee-11e9-83b2-f70cebcfe714/stripped_eb50e96d8e1af303d1dc79c7c7d8e494.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5682972929.mp3 [size] => 33687092 [duration] => 2105.44 [uid] => CSN5682972929 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/f889f2be-5bee-11e9-83b2-f70cebcfe714/id3/c41461a55f5d843817c44b654bd4fcff.mp3 [id3FileProcessing] => [id3FileSize] => 221026 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 66 The Truth about CDPs w Forrester Joe Stanhope.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week Joe Stanhope, Vice President and Principal Analyst serving...
  • Array ( [id] => 61c397de-566e-11e9-906d-1b4ec7194238 [createdAt] => 2019-04-03T20:12:49.791-04:00 [updatedAt] => 2019-04-03T20:39:48.720-04:00 [title] => Ep. 65 | Beyond CDPs, here come Customer Intelligence Platforms [pubdate] => 2019-04-04T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/61c397de-566e-11e9-906d-1b4ec7194238/image/uploads_2F1554336689082-x4a1vt32l17-011abc7832923e037b3b76b549a086cc_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 65 [subtitle] => People think that if my product spits out a CLV, it’s going to work. But you never know what data it’s using. That’s dangerous. [summary] =>

    This week Michael Greenberg, founder of Retina.ai joins Allison Hartsoe in the Accelerator to discuss customer intelligence platforms. Where CDPs are all about organizing and selectively activating the data, CIPs or Customer Intelligence Platforms are all about rapidly building a single source of insight. By definition, insight means continuous learning in a looped system. Hear Michael talk about how companies can benefit from a data system that makes recommendations to you.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week Michael Greenberg, founder of Retina.ai joins Allison Hartsoe...
  • Array ( [id] => 774468e8-50e9-11e9-8aef-f3bb5b5df110 [createdAt] => 2019-03-27T19:38:46.990-04:00 [updatedAt] => 2019-03-27T20:05:10.953-04:00 [title] => Ep. 64 | Classifying CDPs with Jimi Li from Valence [pubdate] => 2019-03-28T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/774468e8-50e9-11e9-8aef-f3bb5b5df110/image/uploads_2F1553729635824-80abu68r5jx-814bfe4e2db2c19a7d849c21890c4ef0_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 64 [subtitle] => There is not a one-size-fits-all CDP solution. Start with your use case to narrow the pack. [summary] =>

    This week Jimi Li, who built L’Oreal’s global ecommerce platform as well as NewsCorp’s data lake, now a partner at Valence MI, joins Allison Hartsoe in the Accelerator to sort out the messy world of Customer Data Platforms (CDPs). Jimi outlines how various tools migrated to the CDP space and why one tool might be a solid technical fit for a smaller company but not the right fit for an enterprise with a more customized tool stack. Listen in to hear how he frames which CDPs could be right for your company.   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week Jimi Li, who built L’Oreal’s global ecommerce platform...
  • Array ( [id] => c7f04c72-4b75-11e9-bed0-b72cd6b6c226 [createdAt] => 2019-03-20T21:08:04.899-04:00 [updatedAt] => 2019-03-20T21:20:31.301-04:00 [title] => Ep. 63 | Hari Mari’s Valuable Customer Community [pubdate] => 2019-03-21T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/c7f04c72-4b75-11e9-bed0-b72cd6b6c226/image/uploads_2F1553124133145-9xy2scc3wjc-de3f3cb6df5b9d2d5fa93958da87396e_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 63 [subtitle] => There is a healthy argument to be made that if you’re just looking at bottom line ROI you won’t be a brand for long. [summary] =>

    This week Jeremy Stewart, founder of Hari Mari Shoes joins Allison Hartsoe in the Accelerator. When

    Jeremy and his wife co-founded the company, they asked themselves, how do you innovate on a 4000

    year old product like shoes? Like many fast retailers, they began by closely listening to the product likes

    and dislikes of their prospective customers, but then they went further. Hear Jeremy talk about how

    being customer-led helped them move from product to philanthropy to the experience building a valued

    community.

    Please help us spread the word about building your business’ customer equity through effective

    customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, 

    iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or 

    ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week Jeremy Stewart, founder of Hari Mari Shoes joins...
  • Array ( [id] => 90f775a2-45ed-11e9-bd37-53b7d539370d [createdAt] => 2019-03-13T20:10:25.303-04:00 [updatedAt] => 2019-03-13T20:18:29.231-04:00 [title] => Ep. 62 | Cultivating Customers with Prof. Elea Feit at Drexel [pubdate] => 2019-03-14T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/90f775a2-45ed-11e9-bd37-53b7d539370d/image/uploads_2F1552522184367-3csck27arzj-c2b03582de94d4ec3b094e471cc7b6b2_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 62 [subtitle] => We’re trying to build a relationship with a customer on a 1:1 level – just like the real world. [summary] =>

    Elea Feit is a Marketing Professor at Drexel University, a fellow at Wharton Customer Analytics and the Co-author of R for Marketing Research and Analytics. This week in the Accelerator she joins us to share her research on Cultivating Customers. Which customers should you nurture? Are channels equally effective? How can you tell? Elea shares the experiments she has run and the exciting results in this episode.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/90f775a2-45ed-11e9-bd37-53b7d539370d/stripped_7418135fe99f7d4c7caf69bd2afa4d7f.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5870817875.mp3 [size] => 26268891 [duration] => 1876.35 [uid] => CSN5870817875 [originalUrl] => [bitrate] => 112 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/90f775a2-45ed-11e9-bd37-53b7d539370d/id3/f1dd051429eff2318de9800140e400d6.mp3 [id3FileProcessing] => [id3FileSize] => 220780 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 62 Cultivating Customers w Elea Feit.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • Elea Feit is a Marketing Professor at Drexel University, a...
  • Array ( [id] => 80106626-4076-11e9-972a-dbede560ea48 [createdAt] => 2019-03-06T20:15:30.990-05:00 [updatedAt] => 2019-03-06T21:16:05.629-05:00 [title] => Ep. 61 | Big Ideas for Retailers from eTail West [pubdate] => 2019-03-07T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/80106626-4076-11e9-972a-dbede560ea48/image/uploads_2F1551920825922-f6ju657ty7o-b09bc1ce6745cb94ffeb07205560805a_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 61 [subtitle] => Once you hit the level of trusted advisor, you are in the breakaway pack. [summary] =>

    This week in the Accelerator: Big Ideas from the headliners at eTail West. Find out what leading retailers and venture capitalists are thinking now in this episode. Host Allison Hartsoe shares what they said and why you should care. Finally, she wraps up with four insightful takaways that again, reinforce why companies who seek to be of service to their customers are winning today.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/80106626-4076-11e9-972a-dbede560ea48/stripped_94698754b3afed0bf72cea1170264844.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5131653646.mp3 [size] => 42352327 [duration] => 2117.62 [uid] => CSN5131653646 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/80106626-4076-11e9-972a-dbede560ea48/id3/d6c0d9d526c5b3c229a620e76fe31e60.mp3 [id3FileProcessing] => [id3FileSize] => 220688 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 61 eTail West Big Ideas.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week in the Accelerator: Big Ideas from the headliners...
  • Array ( [id] => a34d79c2-3af8-11e9-a67d-371d38452e88 [createdAt] => 2019-02-27T20:31:57.748-05:00 [updatedAt] => 2019-02-28T12:36:56.346-05:00 [title] => Ep. 60 | Smart Technologies from eTail West [pubdate] => 2019-02-28T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/a34d79c2-3af8-11e9-a67d-371d38452e88/image/uploads_2F1551317452835-fvlk57a8if9-6d29d42b07d740847118d27ea7e788fd_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 60 [subtitle] => There were 161 vendors at eTail West and they were all saying almost the same thing. [summary] =>

    This week in the Accelerator host Allison Hartsoe picks four smart and significant customer-centric marketing technologies that you should know. With over 161 vendors at the show, who all say nearly the same thing, it’s incredibly hard to find the signal in the noise. Allison identifies what nagging problems these four vendors solve for analysts and why they made the cut. From TV tracking to voice to payments and search, listen to this podcast to find out which technologies might be right for you. 

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/a34d79c2-3af8-11e9-a67d-371d38452e88/stripped_b210ccddd0245c8ae897564a7765ef88.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN7671733652.mp3 [size] => 28620800 [duration] => 1431.04 [uid] => CSN7671733652 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/a34d79c2-3af8-11e9-a67d-371d38452e88/id3/58d574bf3de27119debf2eb55dd762d8.mp3 [id3FileProcessing] => [id3FileSize] => 220912 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 60 (extended) eTail Tech Vendor Review.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week in the Accelerator host Allison Hartsoe picks four...
  • Array ( [id] => 3ca466da-3577-11e9-8af9-6bad89c4b961 [createdAt] => 2019-02-20T20:23:04.619-05:00 [updatedAt] => 2019-02-21T11:08:03.738-05:00 [title] => Ep. 59 | Managing Up with Michelle Rovner [pubdate] => 2019-02-21T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3ca466da-3577-11e9-8af9-6bad89c4b961/image/uploads_2F1550713209586-nq800c2lj5-7ae75147e0110a9bfb2b94ed96f74597_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 59 [subtitle] => I don’t want to just complete a task. I want to contribute. [summary] =>

    This week in the Accelerator is a fresh perspective on managing up with Michelle Rovner. I’ve positioned

    this episode purposely after last week’s episode on Gaining Budget for Data Science projects to provide

    the dual perspectives of top down and bottom up. Naturally when both work together, everyone wins.

    My guest, Michelle Rovner, pulls from a very diverse background in military, non-profit and corporate

    worlds. Whatever type of organization you are in, her advice is the gold nugget you need to move your

    career forward.

    Please help us spread the word about building your business’ customer equity through effective

    customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, 

    iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or 

    ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/3ca466da-3577-11e9-8af9-6bad89c4b961/stripped_0f1271107fc400be6b4c3b312f9c3d4f.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN7299618624.mp3 [size] => 38695497 [duration] => 2763.96 [uid] => CSN7299618624 [originalUrl] => [bitrate] => 112 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/3ca466da-3577-11e9-8af9-6bad89c4b961/id3/0a4d55a6574a2c755d527d4a1edf0a88.mp3 [id3FileProcessing] => [id3FileSize] => 220966 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 59 Managing up w Michelle Rovner.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week in the Accelerator is a fresh perspective on...
  • Array ( [id] => 12953e82-2ff0-11e9-939d-7f0f0c5bb6aa [createdAt] => 2019-02-13T19:32:56.182-05:00 [updatedAt] => 2019-02-13T21:09:57.403-05:00 [title] => Ep. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo [pubdate] => 2019-02-14T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/12953e82-2ff0-11e9-939d-7f0f0c5bb6aa/image/uploads_2F1550104803670-1307cm8tllyk-98fb2e15d0240b2f54644aee7c4b6b26_2FCustomer-Equity-Accelerator-Thumbnail-black.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 58 [subtitle] => If you want to do something transformative and new, there’s no other way. You have to put skin in the game. [summary] =>

    This week in the Accelerator we discuss how to get budget for your data science projects with Jose Murillo, the Chief Analytics Officer of Banorte Bank. Jose has produced massive value with his analytics projects, collectively totally over a billion dollars to date. He shares his insights on what worked and what did not then offers step-by-step advice on how you can gain budget too.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/12953e82-2ff0-11e9-939d-7f0f0c5bb6aa/stripped_60c823628c1e0fc811587577af3f63fc.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN4025111391.mp3 [size] => 28959817 [duration] => 2068.56 [uid] => CSN4025111391 [originalUrl] => [bitrate] => 112 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/12953e82-2ff0-11e9-939d-7f0f0c5bb6aa/id3/99879933447894700337d872bbc5086c.mp3 [id3FileProcessing] => [id3FileSize] => 220776 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 58 Finding Budget Jose Murillo.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week in the Accelerator we discuss how to get...
  • Array ( [id] => 5642385c-2a7c-11e9-90e6-3b74979dce23 [createdAt] => 2019-02-06T21:01:52.290-05:00 [updatedAt] => 2019-02-06T23:13:52.755-05:00 [title] => Ep. 57 | Book Summary: Measure What Matters by John Doerr [pubdate] => 2019-02-07T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5642385c-2a7c-11e9-90e6-3b74979dce23/image/uploads_2F1549504799087-l9h3bjrv11-c1fa368d5c110f002edb51b7cbe63394_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 57 [subtitle] => Yes, it is really powerful to run by OKRs – especially when these OKRs acknowledge the power of the customer – Allison Hartsoe. [summary] =>

    This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under Andy Grove. The root of Measure What Matters is actually the codification of Intel’s management strategy. Over the years, Doerr applied it successfully to the young start-ups he mentored, including Google. Now in Measure What Matters, he shares how any business can understand and apply the same techniques for focused, high-performance growth.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator I review and summarize the...
  • Array ( [id] => 39d58ce2-24f4-11e9-be7f-6f6263707810 [createdAt] => 2019-01-30T20:04:57.232-05:00 [updatedAt] => 2019-01-31T19:35:40.933-05:00 [title] => Ep. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen [pubdate] => 2019-01-31T19:34:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/39d58ce2-24f4-11e9-be7f-6f6263707810/image/uploads_2F1548896620053-sgpnqx7blah-827d95b3a417e4a6c387b922a44fb007_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 56 [subtitle] => There are no best practices. What works for one person may not work for you. [summary] =>

    This week in the Accelerator we example three marketing myths that need to be busted. Steven Sashen, CEO of Xero Shoes joins me to discuss what works and what doesn’t. Not only is the story of Xero Shoes itself a myth-buster, but Steven shares how his experience with internet marketing tactics led him to the critical questions marketers should ask each time they hear a vendor pitch. Only then can you sort out what could be truly of value to your business versus what will simply burn your cash. Finally, Steven shares a special offer from Xero Shoes for our podcast listeners.   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator we example three marketing myths...
  • Array ( [id] => 28af18bc-1f67-11e9-9e01-1fdf3e34a07e [createdAt] => 2019-01-23T18:32:33.603-05:00 [updatedAt] => 2019-01-23T19:02:30.103-05:00 [title] => Ep. 55 | 2019 Martech Predictions with Scott Brinker [pubdate] => 2019-01-24T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/28af18bc-1f67-11e9-9e01-1fdf3e34a07e/image/uploads_2F1548286726745-ey8a8tbmmqc-dc59e3e4f9a52f4b36d65d87d5b02699_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 55 [subtitle] => The big challenge for marketers is the speed of change – how do we keep up? [summary] =>

    Creator of the MarTech conference and the MarTech infographic, Scott Brinker joins us this week in the Accelerator with his insights about where the marketing technology industry is going. Scott picks up three trends from the platform to ecosystem shift, to the interlocking of services with tech (and vice versa!) to the creation of no-coding apps that increase our ability to get work done. Scott even includes a special promo code for listeners who want to attend the Martech show coming up in San Jose in April 3-5, 2019.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • Creator of the MarTech conference and the MarTech infographic, Scott...
  • Array ( [id] => f94e1cdc-19e7-11e9-9066-076c95835b0d [createdAt] => 2019-01-16T18:39:32.218-05:00 [updatedAt] => 2019-01-16T19:49:31.444-05:00 [title] => Ep. 54 | 2019 Predictions Show Financial Impact from Marketing with Dan McCarthy [pubdate] => 2019-01-17T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f94e1cdc-19e7-11e9-9066-076c95835b0d/image/uploads_2F1547679202659-pbzo3aa88p-71f5f7ee16c1aac2f837b48aad79532c_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 54 [subtitle] => We’re starting to form a report card for key customer-based KPIs that puts companies head to head on all major dimensions. [summary] =>

    What kind of financial impact should marketing-savvy businesses expect in 2019? Dan McCarthy, co-founder of Theta Equity Partners and an assistant professor of Marketing at Emory University joins us this week in the Accelerator to explain corporate valuations based on the quality (not quantity) of customers. He talks about why StitchFix’s numbers are so good and why HelloFresh and BlueApron have a serious retention problem. Dan lays out why customer value is so important and why smart, strategic marketing matters more to your bottom line now than ever before.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • What kind of financial impact should marketing-savvy businesses expect in...
  • Array ( [id] => 63b08fd0-147d-11e9-9adb-2738783da7e5 [createdAt] => 2019-01-09T21:13:58.737-05:00 [updatedAt] => 2019-02-06T23:34:00.781-05:00 [title] => Ep. 53 | 2019 Predictions for Customer-Centric Marketing [pubdate] => 2019-01-10T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/63b08fd0-147d-11e9-9adb-2738783da7e5/image/uploads_2F1547085641157-e841wasqv5k-b67b81fa56bc59957fe63d1ebc1db8cf_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 53 [subtitle] => That’s why CLV-driven marketing is so powerful: it helps us weigh choices by the opportunity cost instead of opinion. [summary] =>

    This week I share my superpower of “seeing around corners” with five predictions for 2019. From monoclouds and frankenstacks to the death of channel and too many customer insights, I’ll make the call on five customer-centric topics for this year plus two emerging trends I have my eye on.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/63b08fd0-147d-11e9-9adb-2738783da7e5/stripped_2519517ee02d7fad3cf3425cc41fb312.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5156371466.mp3 [size] => 36824294 [duration] => 1841.21 [uid] => CSN5156371466 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/63b08fd0-147d-11e9-9adb-2738783da7e5/id3/ec7f4bc14086502dd00c3b3bedacffd7.mp3 [id3FileProcessing] => [id3FileSize] => 220672 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 53 Allisons 2019 Predictions.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week I share my superpower of “seeing around corners”...
  • Array ( [id] => 582a702a-0976-11e9-b741-bfed7f76bd04 [createdAt] => 2018-12-26T20:25:50.133-05:00 [updatedAt] => 2018-12-26T21:12:26.534-05:00 [title] => Ep. 52 | Holiday Break Message from Allison Hartsoe [pubdate] => 2018-12-27T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/582a702a-0976-11e9-b741-bfed7f76bd04/image/uploads_2F1545873543199-hhufsgu567i-8757cc14c22cb95ce721c099cd889132_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 52 [subtitle] => Wishing Everyone a Wonderful Holiday Season! [summary] =>

    Thank you for listening to the Customer Equity Accelerator in 2018. We are looking forward to all the new conversations and topics in 2019. Stay tuned to the coming episodes that will expand on building the foundation and more within the concepts of CLV and customer centricity.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/582a702a-0976-11e9-b741-bfed7f76bd04/stripped_3a65d69ec3a5e4d1b21eed1124161375.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN8613354431.mp3 [size] => 1734531 [duration] => 86.73 [uid] => CSN8613354431 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/582a702a-0976-11e9-b741-bfed7f76bd04/id3/bec3565e2ac6ac28470f060b02303619.mp3 [id3FileProcessing] => [id3FileSize] => 45381 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 52 No Show Notice.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • Thank you for listening to the Customer Equity Accelerator in...
  • Array ( [id] => e668986c-03bd-11e9-a5d9-13d54bea3cd9 [createdAt] => 2018-12-19T13:42:56.067-05:00 [updatedAt] => 2018-12-19T14:15:29.547-05:00 [title] => Ep. 51 | 2018 Show Directory [pubdate] => 2018-12-20T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/e668986c-03bd-11e9-a5d9-13d54bea3cd9/image/uploads_2F1545244954762-kxdl8oprvtd-340ab29a4ba59e9cfa54f3c72fe1e3e2_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 51 [subtitle] => Marketing with CLV is not magic. It’s just a very specific journey that you can follow to get results. [summary] =>

    This week in the Accelerator host Allison Hartsoe summarizes the episodes from 2018. Starting with the foundational concepts of CLV and customer centricity, and moving through all the ways companies are executing. From data visualization to strategy to CRM, Allison talks about the wide variety of guests who are benefiting from CLV marketing strategies.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator host Allison Hartsoe summarizes the...
  • Array ( [id] => 91b9bd22-fe87-11e8-88b3-5ba8508f9a25 [createdAt] => 2018-12-12T22:31:25.350-05:00 [updatedAt] => 2018-12-13T00:43:43.504-05:00 [title] => Ep. 50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty [pubdate] => 2018-12-13T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/91b9bd22-fe87-11e8-88b3-5ba8508f9a25/image/uploads_2F1544671876275-3s2hobv2xsf-cbc29fe384ab6c45c462ef69ac43ac55_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 50 [subtitle] => Modern luxury brands are not afraid of scaring their loyal customers. They go all in on digital. [summary] =>

    This week in the Accelerator, Editor-in-Chief of Glossy Magazine, Jill Manoff joins us to discuss the digital evolution of fashion and beauty. Jill talks about why Gucci is one of the most digitally savvy brands; how deep transparency into the workings of the brand drives loyalty; and why the department store paradigm has turned upside down. 

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator, Editor-in-Chief of Glossy Magazine, Jill...
  • Array ( [id] => fa4cc576-f8e9-11e8-9ebb-5b292b9832d2 [createdAt] => 2018-12-05T19:00:44.509-05:00 [updatedAt] => 2018-12-05T21:03:26.226-05:00 [title] => Ep. 49 | New Retailers use Customer Analytics with Allison Hartsoe [pubdate] => 2018-12-06T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fa4cc576-f8e9-11e8-9ebb-5b292b9832d2/image/uploads_2F1544054411032-gky43zcjoh-811424c8f28c9b47a5711c8599c48a05_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 49 [subtitle] => Deep, comprehensive customer knowledge should be your #1 priority. [summary] =>

    This week in the Accelerator host Allison Hartsoe highlights the best excerpts from four new retail episodes. She picks up customer analytics strategies from WinkyLux, The Bouqs, Digital Mortar and Wharton Professor and author Peter Fader. Finally, she wraps up with two insights to take away from these episodes.   

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator host Allison Hartsoe highlights the...
  • Array ( [id] => 03b1625e-f334-11e8-99e3-53732a868bfc [createdAt] => 2018-11-28T12:35:36.052-05:00 [updatedAt] => 2018-11-28T17:55:23.922-05:00 [title] => Ep. 48 | Old Retail vs New Retail with Ed Kleban [pubdate] => 2018-11-29T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/03b1625e-f334-11e8-99e3-53732a868bfc/image/uploads_2F1543426589320-maqh26u2g1p-ca917233db790031b8a4b282d949fe9b_2FEpisode048.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 48 [subtitle] => What we run through the pipes and tubes matters. [summary] =>

    Have you ever wondered why the “death of retail” is being proclaimed while a “retail renaissance” is taking place elsewhere? What makes the difference between the old retail guard and the new retailers?  This week host Allison Hartsoe speaks with long time retail executive, Ed Kleban about the mechanisms that traditionally kept retailer separated from their customers. Hear how the new retailers are getting closer to their customer base than ever before.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • Have you ever wondered why the “death of retail” is...
  • Array ( [id] => 2e5349da-e7c9-11e8-8ba6-3b62f0a4e419 [createdAt] => 2018-11-13T23:53:08.630-05:00 [updatedAt] => 2018-11-14T20:44:45.041-05:00 [title] => Ep. 47 | Black Friday with Pete Fader [pubdate] => 2018-11-15T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/2e5349da-e7c9-11e8-8ba6-3b62f0a4e419/image/uploads_2F1542171160077-3v5li2l9eoa-77875c19574bc8305a98f908a95bd3d6_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 47 [subtitle] => Black Friday is the day when you identify your worst customers and treat them like royalty. [summary] =>

    Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday and its partner Cyber Monday as a marketing strategy are almost 100% wrong. In this episode host Allison Hartsoe talks with Professor Fader about why these strategies are so wrong and what high-value strategies retailers should be thinking about instead.

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

     

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  • Every year the drumbeat of zealous consumerism begins with Black...
  • Array ( [id] => 3be2b5b2-e2ed-11e8-9389-d745eef9f1b5 [createdAt] => 2018-11-07T19:28:37.448-05:00 [updatedAt] => 2018-11-08T01:00:04.025-05:00 [title] => Ep. 46 | Measuring Offline Customer Experiences with Gary Angel [pubdate] => 2018-11-08T03:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3be2b5b2-e2ed-11e8-9389-d745eef9f1b5/image/uploads_2F1541639315179-u9uk6zft79-6cd9bd986a21245d5f46ed14d3e74992_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 46 [subtitle] => Loyalty programs not making it into the offline experience nearly enough. [summary] =>

    This week in the Accelerator: How should we measure the customer experience offline? What happens when a digital measurement expert turns his eye to the offline world? Author of Measuring the Digital World, Gary Angel, has done just that. How can data be used to help us plan for a better customer experience in real life? What could we see if we only apply digital measurement techniques to the offline world? In this episode I interview Gary Angel, CEO of Digital Mortar, an innovative technology for measuring the offline world. 

    Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/3be2b5b2-e2ed-11e8-9389-d745eef9f1b5/stripped_a542be084de73e8e01ed876e937cc19d.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN1076107612.mp3 [size] => 41858925 [duration] => 2989.92 [uid] => CSN1076107612 [originalUrl] => [bitrate] => 112 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/3be2b5b2-e2ed-11e8-9389-d745eef9f1b5/id3/9ea51a379c5b10c30a4bca2f11d3fd3f.mp3 [id3FileProcessing] => [id3FileSize] => 45979 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 46 Measuring Retail w Gary Angel.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week in the Accelerator: How should we measure the...
  • Array ( [id] => 4df97a20-dd51-11e8-bdff-776858bb613f [createdAt] => 2018-10-31T17:09:50.499-04:00 [updatedAt] => 2018-10-31T18:29:02.619-04:00 [title] => Ep. 45 | Activating CLV Marketing at The Bouqs [pubdate] => 2018-11-01T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/4df97a20-dd51-11e8-bdff-776858bb613f/image/uploads_2F1541020512942-131chdkz2qsm-aa9ac0bcc0160eaed6a7ae9f216afb30_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 45 [subtitle] => There’s more financial opportunity in the 26% to 85% of the customer base. This is why it’s a big focus of ours. [summary] =>

    This week in the Accelerator Phil Irvine joins us from The Bouqs to talk about activating CLV strategies. In a competitive space such as online flower gifting, in depth customer knowledge becomes a critical differentiator. How do you move the right customers beyond the mother’s day and valentine’s day flower purchases that make up 50-60% of revenue? Phil Irvine discusses CAC to CLV ratios, annuities and other strategies to active CLV marketing. And in a special bonus, Phil also compares the use of two enabling technologies where he’s had personal experience: Salesforce marketing cloud and Custora.     

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/4df97a20-dd51-11e8-bdff-776858bb613f/stripped_8818c5b190e7efdaee1f52ac8508d9ce.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN1164211427.mp3 [size] => 49856261 [duration] => 2492.81 [uid] => CSN1164211427 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/4df97a20-dd51-11e8-bdff-776858bb613f/id3/ccca77a9540a00234e618bb0331c9304.mp3 [id3FileProcessing] => [id3FileSize] => 46323 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => CRM and CLV w The Bouqs Phil Irvine.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • This week in the Accelerator Phil Irvine joins us from...
  • Array ( [id] => e5359d0e-d7f9-11e8-91a9-c71fbbe2ab6c [createdAt] => 2018-10-24T22:01:32.702-04:00 [updatedAt] => 2018-10-24T23:01:08.078-04:00 [title] => Ep. 44 | Generating Quality Customers with Winky Lux [pubdate] => 2018-10-25T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/e5359d0e-d7f9-11e8-91a9-c71fbbe2ab6c/image/uploads_2F1540435801097-8qs0a6ivd9o-efd71849d100a424d11e94b4999c1b8c_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 44 [subtitle] => Our brand is about inspiration and joy. [summary] =>

    This week in the Accelerator:How does a new brand generate quality customers? In this episode host Allison Hartsoe speaks with Kate Fernandez, Brand Marketing Director at Winky Lux. Winky Lux is a fast-growing cosmetics brand which has used customer lifetime value to their advantage. Kate talks about creating experiences to connect new customers to the product but also how they look at customer lifetime value to make product merchandising decisions.    

    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • This week in the Accelerator:How does a new brand generate...
  • Array ( [id] => fc7fbba8-d30c-11e8-9aa1-db6a597a442f [createdAt] => 2018-10-18T15:35:36.392-04:00 [updatedAt] => 2018-10-19T16:39:30.894-04:00 [title] => Ep. 43 | The Customer Revolution is Here [pubdate] => 2018-10-19T10:35:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fc7fbba8-d30c-11e8-9aa1-db6a597a442f/image/uploads_2F1539981314702-4kbr2ca01nn-169c5f737867c3b160804e513df864d9_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 43 [subtitle] => It’s not 1980, it’s the 21st century; and connecting well with the right customers matters more to than ever before. [summary] =>

    This week in the Accelerator host Allison Hartsoe summarizes a selection of key insights from the Custora conference in New York City. This conference was all about CLV, personalization and the best uses of customer analytics. Allison includes kick off commentary and key industry sticking points from Custora CEO Cory Pierson, McKinsey’s personalization framework and finally, a series of maturity personas from Forrester. Get the key insights from this power-packed episode and see how you stack up against the industry.     

    Please help spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator host Allison Hartsoe summarizes a...
  • Array ( [id] => eded1754-cc48-11e8-9cb4-4bb5e43ae79f [createdAt] => 2018-10-10T00:57:03.615-04:00 [updatedAt] => 2018-10-10T12:45:04.355-04:00 [title] => Ep. 42 | The Intersection of Customer Experience and Customer Value with Ehow Chen [pubdate] => 2018-10-11T11:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/eded1754-cc48-11e8-9cb4-4bb5e43ae79f/image/uploads_2F1539148710895-itgn067zsc-2628a9822a64007e0c1a193d554d7c3b_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 42 [subtitle] => Everyone talks about Customer Experience but how do you find value in this generalized term? [summary] =>

    This week in the Accelerator: Everyone talks about Customer Experience but how do you find value in this generalized term? Where do Personas and Customer Journeys add value and what typical mistakes do organizations make? In this episode host Allison Hartsoe speaks with Ehow Chen from Ambition Data about these challenges and more. By connecting Customer Value to Customer Experience a beautiful, logical order of operations emerges which satisfies all.     

    Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator: Everyone talks about Customer Experience...
  • Array ( [id] => 4b5faecc-c737-11e8-a932-376250973c8f [createdAt] => 2018-10-03T14:08:13.639-04:00 [updatedAt] => 2018-10-03T19:35:12.041-04:00 [title] => Ep. 41 | Customer Analytics Strategies Summarized – The right way to see and act on customer knowledge [pubdate] => 2018-10-04T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/4b5faecc-c737-11e8-a932-376250973c8f/image/uploads_2F1538592234487-xg53hdhuo4-a036f09ca3ac9147bff68d0c0a71b3df_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 41 [subtitle] => Strategy is the ability to tie change to a framework. [summary] =>

    There are many ways to see bits and pieces of customer data across the enterprise but what holistic strategies can you use to tap into the right data? What questions and data could actually create an unfair competitive advantage for your business? In this episode I summarize a month of customer strategy interviews and best practices. I include clips from previous guests, Custora’s Jordan Elkind, MIT’s Michael Schrage and Electronic Art’s Jodie Antypas. Finally, I wrap up with three insightful nuggets.     

    Please help me spread the word about building your business equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or visit ambitiondata.com. Thanks for listening! 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/4b5faecc-c737-11e8-a932-376250973c8f/stripped_67de9a3ef734258f6c01afd216124850.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN8423118946.mp3 [size] => 37477877 [duration] => 1873.89 [uid] => CSN8423118946 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 14eff40e-9119-11e8-a3b1-0b12ed7700ad [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/14eff40e-9119-11e8-a3b1-0b12ed7700ad/episodes/4b5faecc-c737-11e8-a932-376250973c8f/id3/18639ab5606f52b298673ba61881d9ba.mp3 [id3FileProcessing] => [id3FileSize] => 45977 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Episode 41 - Strategy Summary.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • There are many ways to see bits and pieces of...
  • Array ( [id] => fb916b62-c1e4-11e8-9ec8-3b184dfe532e [createdAt] => 2018-09-26T19:36:25.200-04:00 [updatedAt] => 2018-09-27T15:06:58.410-04:00 [title] => Ep. 40 | Customer-centric research with EA’s Jodie Antypas [pubdate] => 2018-09-27T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fb916b62-c1e4-11e8-9ec8-3b184dfe532e/image/uploads_2F1538004887649-xmfvaml85gi-83d13d23c46dcd79bdb4dd21458f0525_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 40 [subtitle] => What is customer-centric research and how is it different from traditional methods? [summary] =>

    This week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In this episode host Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the customer-centric research work her innovative team delivers drives real world performance for Electronic Arts.  She talks also talks about methods to use and how to integrate with product teams to maintain the essence of the brand while navigating customer-centric behavior and motivations.     

    Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator: What is customer-centric research and...
  • Array ( [id] => f918be54-bbb7-11e8-9a9d-d7e93f160532 [createdAt] => 2018-09-18T22:59:06.726-04:00 [updatedAt] => 2018-09-27T15:07:35.370-04:00 [title] => Ep. 39 | Investing in your Customers with MIT’s Michael Schrage [pubdate] => 2018-09-20T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f918be54-bbb7-11e8-9a9d-d7e93f160532/image/uploads_2F1537329065899-ktay50f68f-6d09071af4484580794ee63ba9713a6b_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 39 [subtitle] => Equity isn’t about a transaction, it is about customers being more valuable down the road. [summary] =>

    This week in the Accelerator: What is the one question you should be asking your customers that will completely change the way you think about your business? Similar in power to Levitt’s famous “What business are you in?” question, this new question, “The Ask” will revolutionize the way you think about customers and their value. This week I interview author Michael Schrage, a Research Fellow at the MIT Center for Digital Business. He explains what “The Ask” is and, why is it so powerful? Along the way he shares examples from Apple, Dyson, McDonalds, the pharmaceutical industry and more who have reaped the benefits of how organizations can and should create value. 

    Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • This week in the Accelerator: What is the one question...
  • Array ( [id] => b1f60a5c-b6f0-11e8-8cf3-7f5903e5ca86 [createdAt] => 2018-09-12T21:02:32.876-04:00 [updatedAt] => 2018-09-27T15:08:14.468-04:00 [title] => Ep. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2 [pubdate] => 2018-09-13T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/b1f60a5c-b6f0-11e8-8cf3-7f5903e5ca86/image/uploads_2F1536800531633-opaedo5ide-7d57ed5ab930bcd710cb721e62be0400_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 38 [subtitle] => Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO. [summary] =>

    Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO.  Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator.     

    Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • Part 2 - Who is driving growth through CLV strategy...
  • Array ( [id] => 33754e3e-b175-11e8-8267-e7021b807d62 [createdAt] => 2018-09-05T21:35:56.729-04:00 [updatedAt] => 2018-10-03T14:59:55.904-04:00 [title] => Ep. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1 [pubdate] => 2018-09-06T06:28:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/33754e3e-b175-11e8-8267-e7021b807d62/image/uploads_2F1536197737720-x2mz8r5lpn-efbe875a42b0aa3a9b90a5db4fbb0ac8_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 37 [subtitle] => Who is driving growth through CLV strategy in the retail space? [summary] =>

    Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO.  Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator.     

    Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • Who is driving growth through CLV strategy in the retail...
  • Array ( [id] => bfae1c48-abf6-11e8-a1c0-1b4b2347393f [createdAt] => 2018-08-29T21:48:10.084-04:00 [updatedAt] => 2018-09-27T15:09:19.388-04:00 [title] => Ep. 36 | Beyond the Obvious - Data Visualization Best Practices Summarized [pubdate] => 2018-08-30T12:05:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/bfae1c48-abf6-11e8-a1c0-1b4b2347393f/image/uploads_2F1535645127805-ld4u12vl4fs-7377e16da33c874a6b3adb3c4423cbfd_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 36 [subtitle] => What does data storytelling have to do with customer equity? Everything. [summary] =>

    What does data storytelling have to do with customer equity? Everything. In this episode I summarize a month of data visualization and data storytelling best practices. I include clips from previous guests, Lea Pica, Alberto Cairo, Felix Shildorfer and Gulrez Khan. Finally, I wrap up with four insightful nuggets.     

    Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! 

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  • What does data storytelling have to do with customer equity?...
  • Array ( [id] => 5aaf177c-a66d-11e8-b88d-435043160a8b [createdAt] => 2018-08-22T20:42:03.776-04:00 [updatedAt] => 2018-09-27T15:10:34.717-04:00 [title] => Ep. 35 | From Data Science to Data Storytelling with Gulrez Khan, Senior Data Scientist at Microsoft [pubdate] => 2018-08-23T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5aaf177c-a66d-11e8-b88d-435043160a8b/image/uploads_2F1538075420074-25o3yi85h8f-746b307e90821009ce551af430cce1ac_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 35 [subtitle] => In this episode host Allison Hartsoe speaks with Gulrez Khan, a data scientist at Microsoft who’s clever and charming fables open up the hearts of his audience so he can unfurl data insights to their minds. [summary] =>

    How do you move from just data science to data storytelling? In past episodes Chief Analytics Officers have told us this is one of the skills they value the most. In this episode host Allison Hartsoe speaks with Gulrez Khan, a data scientist at Microsoft who’s clever and charming fables open up the hearts of his audience so he can unfurl data insights to their minds.    

    Please help me spread the word about building customer equity through effective customer-centric analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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  • How do you move from just data science to data...
  • Array ( [id] => afdb2d4e-a0e6-11e8-a34c-eb4a35585f30 [createdAt] => 2018-08-15T19:55:28.797-04:00 [updatedAt] => 2018-09-27T15:11:08.718-04:00 [title] => Ep. 34 | Inside a Visual Data Disaster with Felix Schlidorfer [pubdate] => 2018-08-16T04:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/afdb2d4e-a0e6-11e8-a34c-eb4a35585f30/image/uploads_2F1536197850628-tjh8kupy02-456dbc8516ab309d6ba572ae46d6a17f_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 34 [subtitle] => What happens behind the scenes to create a visual data disaster? [summary] =>

    What happens behind the scenes to create a visual data disaster? Data visualization is often taken as a given once you land buckets of data together. This week we go behind the scenes of a data disaster to learn why that is not so. Felix Schildorfer tells us a wonderful story rife with political maneuvering, management cheerleading, IP sabotage, cross-functional politics and data not actually owned by the company and ultimately how he won in the end. His story has more twists and turns than a Bay Area detour. Learn what he did to deliver the ultimate outcome: a visualization dashboard loved and used that supports real business value.  Please help me spread the word about Customer Centric analytics. Rate and review my podcast on iTunes and tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • What happens behind the scenes to create a visual data...
  • Array ( [id] => 3bb0f5d6-9c07-11e8-bf7b-af9e9816ace4 [createdAt] => 2018-08-09T15:05:51.482-04:00 [updatedAt] => 2018-09-27T15:12:13.963-04:00 [title] => Ep. 33 | Visual Data Disasters with Alberto Cairo [pubdate] => 2018-08-09T08:24:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3bb0f5d6-9c07-11e8-bf7b-af9e9816ace4/image/uploads_2F1536197815324-s9aezd0s89-68d8f4e5c560d9a5d310f7ac71b42405_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 33 [subtitle] => This week learn the process Alberto Cairo uses to help others think clearly about data and what it should represent. [summary] =>

    Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics where some people really like what they see – it’s just not what the data is actually saying. How can you avoid this kind of data disaster? What should you do to avoid becoming a victim of it?  This week learn the process Alberto Cairo uses to help others think clearly about data and what it should represent.  Please help me spread the word about Customer Centric analytics. Rate and review my podcast on iTunes and write to Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! 

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  • Some people believe that well-visualized data will tell you exactly...
  • Array ( [id] => 12fd37ee-95c7-11e8-90cc-e3e22737f0a6 [createdAt] => 2018-08-01T16:11:28.427-04:00 [updatedAt] => 2018-10-03T18:00:39.732-04:00 [title] => Ep. 32 | Getting Your Message Through with Lea Pica [pubdate] => 2018-08-02T11:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/12fd37ee-95c7-11e8-90cc-e3e22737f0a6/image/uploads_2F1536197888383-xrwb9m58mcp-454e5188c1a8fdb4fc7c781405189dd9_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 32 [subtitle] => Learn how to get your message through with presentation and data storytelling expert Lea Pica [summary] =>

    What does that chart mean? How does it relate to the last one? Are your hard-fought insights getting through? A yawning gap has formed between analysts and executives when it comes to communication through data, enough to deem data storytelling the most valuable position by some CAOs. We must turn insights into effective action to drive quick wins within any customer-centric organization. This week learn how to get your message through with presentation and data storytelling expert Lea Pica. Lea provides a series of tips and shortcuts to make your customer data come to life.  

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  • What does that chart mean? How does it relate to...
  • Array ( [id] => 159f5246-9119-11e8-9a9a-4fbfc18ba719 [createdAt] => 2018-07-26T17:15:55.767-04:00 [updatedAt] => 2018-11-02T02:58:29.915-04:00 [title] => Ep. 31 | Inside the Customer Equity Accelerator Podcast [pubdate] => 2018-07-25T17:09:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/159f5246-9119-11e8-9a9a-4fbfc18ba719/image/uploads_2F1536197928135-tdrl70ef75f-c11e103b767123dfbf64baac70eb24da_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 31 [subtitle] => Did you know there is a way to cleanly connect marketing to revenue? [summary] =>

    Did you know there is a way to cleanly connect marketing to revenue? It is customer equity and these principles are the primary driver behind the Customer Equity Accelerator podcast. This week host Allison Hartsoe recaps the fundamental drivers of customer equity, how it relates to CLV, and then highlights several high-impact guests who have appeared on the show from the first 6 months. 

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  • Did you know there is a way to cleanly connect...
  • Array ( [id] => 15e58f5e-9119-11e8-9a9a-9f58842a429c [createdAt] => 2018-07-26T17:15:56.230-04:00 [updatedAt] => 2018-11-01T02:01:34.427-04:00 [title] => Ep. 30 | Is CC Right for Your Company [pubdate] => 2018-07-19T05:54:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/15e58f5e-9119-11e8-9a9a-9f58842a429c/image/uploads_2F1536197971858-6p9dzgi3jdv-5236a1bb84307e026c21343b8db09dd1_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 30 [subtitle] => Allison Hartsoe interviews Jeff Gardner from Staples [summary] =>

    There are many points of resistance when organizations try to become customer-centric. From executive understanding to data silos, the path is not easy to navigate. This week host Allison Hartsoe interviews Jeff Gardner from Staples who has seen customer-centric data strategies not only succeed but unlock 7-10x more value within companies. How does this kind of customer-driven, data-driven change management take place? Slowly and carefully. Hear the stories of quick wins on this week’s episode.

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  • There are many points of resistance when organizations try to...
  • Array ( [id] => 162bf48a-9119-11e8-9a9a-f3b62ac13ab5 [createdAt] => 2018-07-26T17:15:56.691-04:00 [updatedAt] => 2018-11-02T02:57:50.020-04:00 [title] => Ep. 29 | Finding the Customer State of Mind with guest Brooks Bell [pubdate] => 2018-07-12T13:55:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/162bf48a-9119-11e8-9a9a-f3b62ac13ab5/image/uploads_2F1536198005615-djjowa0uz8q-c83505191f4a7efde7aeb29a0f4d3108_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 29 [subtitle] => Brooks Bell talks with Allison Hartsoe about the 5 pains & gains of the customer's state of mind [summary] =>

    Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s state of mind completely. Host Allison Hartsoe interviews experimentation expert Brooks Bell, CEO of Brooks Bell who shares the five pains and gains of the customer’s state of mind. 

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  • Have you channeled the customer’s state of mind in your...
  • Array ( [id] => 166ebd24-9119-11e8-9a9a-3b50e23ab66a [createdAt] => 2018-07-26T17:15:57.129-04:00 [updatedAt] => 2018-11-01T02:02:11.698-04:00 [title] => Ep. 28 | What CAOs are Thinking Now [pubdate] => 2018-07-04T14:29:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/166ebd24-9119-11e8-9a9a-3b50e23ab66a/image/uploads_2F1536198073345-rkpz80jhy7g-4ad18d05f9ee0d70112d41f0e59f054d_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 28 [subtitle] => Alllison Hartsoe Summarizes a Meeting of CAOs in Miami [summary] =>

    What are Chief Analytics Officers (CAOs) thinking today? In this episode host Allison Hartsoe summarizes a meeting of CAOs in Miami. She includes poll results from audience questions to provide a sense of who is in the room, and then seven things CAOs wish their analysts knew. Finally, she wraps up with three insightful nuggets that address the questions everyone was asking.

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  • What are Chief Analytics Officers (CAOs) thinking today? In this...
  • Array ( [id] => 16b01b7a-9119-11e8-9a9a-4f68b62c9ed0 [createdAt] => 2018-07-26T17:15:57.557-04:00 [updatedAt] => 2018-11-01T02:20:17.167-04:00 [title] => Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz [pubdate] => 2018-06-27T12:41:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/16b01b7a-9119-11e8-9a9a-4f68b62c9ed0/image/uploads_2F1536198108447-deeyrctf7xb-fa266db918f0668c90e7eec687d53b56_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 27 [subtitle] => Customer-centric Thinking & Product-centric Thinking Not Mutually Exclusive Options [summary] =>

    Are product-centric organizations tone-deaf to customer needs & desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch, explains how these mindsets are not mutually exclusive. She offers 3 steps to take: setting clear, quantifiable goals, ensuring a balance between product- & customer-centric approaches to align everything with the company’s core values, & using data at each step in the innovation cycle to ensure product optimization.

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  • Are product-centric organizations tone-deaf to customer needs & desires? How...
  • Array ( [id] => 16f2a3dc-9119-11e8-9a9a-078e9c943d20 [createdAt] => 2018-07-26T17:15:57.994-04:00 [updatedAt] => 2018-11-01T02:55:43.756-04:00 [title] => Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin [pubdate] => 2018-06-20T10:41:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/16f2a3dc-9119-11e8-9a9a-078e9c943d20/image/uploads_2F1536198148803-jm6eljhz4il-be297c14f2e86990fcb670f2e4195448_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 26 [subtitle] => The Math and Magic of Marketing Excellence [summary] =>

    How do marketing leaders unlock value? Laura Beaudin of Bain & Co. knows the statistically significant things that leaders do differently. Marketing leaders reorient their entire mindset to truly put the customer first. They break down silos. And CMOs no longer focus on funnel filling but instead curating lifetime customer conversations. Laura outlines three steps anyone can follow to transform their marketing and strike a balance between the math and the magic of marketing. 

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  • How do marketing leaders unlock value? Laura Beaudin of Bain...
  • Array ( [id] => 172665fa-9119-11e8-9a9a-b76e1b6a331d [createdAt] => 2018-07-26T17:15:58.333-04:00 [updatedAt] => 2018-11-02T02:59:06.347-04:00 [title] => Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton [pubdate] => 2018-06-13T08:11:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/172665fa-9119-11e8-9a9a-b76e1b6a331d/image/uploads_2F1536198183648-ij55tl3vsd-31e8fae952044c1abca201ca781d5618_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 25 [subtitle] => AIIM International president defines digital transformation in information terms [summary] =>

    Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and offers four key components of instituting organizational change around CLV. Winton believes that DX gains a powerful start in the marketing department. It’s all about relationship building and and the intelligence of the customers that provides the true value. 

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  • Digital transformation begins with enhancing the customer experience. Peggy Winton...
  • Array ( [id] => 1762713a-9119-11e8-9a9a-172616885451 [createdAt] => 2018-07-26T17:15:58.727-04:00 [updatedAt] => 2018-11-02T03:00:18.197-04:00 [title] => Ep. 24 | Build a Business Like Amazon with Bryan Eisenberg [pubdate] => 2018-06-06T12:24:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1762713a-9119-11e8-9a9a-172616885451/image/uploads_2F1536198224957-awvfsqex5jo-524c674a4de97f432db8d2dfcd28ebef_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 24 [subtitle] => Be Like Bezos [summary] =>

    If you’ve ever wondered how to build a business like Bezos, so did Bryan Eisenberg. His deep look into the four pillars of Amazon’s success became the book Be Like Amazon: Even A Lemonade Stand Can Do It and the focus on his business, Buyer Legends. In this episode, Bryan talks about an unshakeable focus on long-term customer value and demystifies the principles and practices of the world's most successful brands in delightfully clear terms. 

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  • If you’ve ever wondered how to build a business like...
  • Array ( [id] => 17a06760-9119-11e8-9a9a-cfce63708ee0 [createdAt] => 2018-07-26T17:15:59.132-04:00 [updatedAt] => 2018-11-02T03:00:54.681-04:00 [title] => Ep. 23 | Customer Centricity Conference Recap with Allison Hartsoe [pubdate] => 2018-05-31T06:33:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/17a06760-9119-11e8-9a9a-cfce63708ee0/image/uploads_2F1536198276701-2dmhe2tzuq2-327380f86da320c7bfef1b0ef77a3e8d_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 23 [subtitle] => CLV and Customer Centric Thinking at Wharton, San Francisco [summary] =>

    Dynamic speakers presenting unique lessons of customer lifetime value. Industry leaders engaging audience members through interactive panels. Those are just a few of the features from the 2018 Customer Centricity Conference, held May 17-18th at Wharton School’s San Francisco campus. Allison Hartsoe summarizes the Customer Centricity Conference events and its key points, including the core concepts of Customer Lifetime Value and how to transition your organization to focusing on building customer equity.

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  • Dynamic speakers presenting unique lessons of customer lifetime value. Industry...
  • Array ( [id] => 17e23186-9119-11e8-9a9a-bb367d9d185d [createdAt] => 2018-07-26T17:15:59.564-04:00 [updatedAt] => 2018-11-02T03:01:30.103-04:00 [title] => Ep. 22 | Where Academics Meet Reality with Joe Megibow [pubdate] => 2018-05-23T11:26:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/17e23186-9119-11e8-9a9a-bb367d9d185d/image/uploads_2F1536198321238-dhe0brlv8k-a6b1d74f6eb7605ad5008117544b44d1_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 22 [subtitle] => If you want to know where marketing is heading, check with academia [summary] =>

    What does academia have to do with marketing and CLV? Academia is five to 10 years ahead of practical application, says Joe Megibow. Learn about his history with companies including American Eagle and Expedia digging into customer data and developing better attribution models. Hear about the challenge in getting an accurate picture of the customer when the number of touch points is exploding. And learn his model for what companies need to get started with CLV.

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  • What does academia have to do with marketing and CLV?...
  • Array ( [id] => 182aebba-9119-11e8-9a9a-63a969275ab8 [createdAt] => 2018-07-26T17:16:00.040-04:00 [updatedAt] => 2018-11-02T03:02:05.658-04:00 [title] => Ep. 21 | Arming the Front Lines with Bob McKinney of Batteries Plus Bulbs [pubdate] => 2018-05-16T07:54:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/182aebba-9119-11e8-9a9a-63a969275ab8/image/uploads_2F1536201662010-c1ht173g5d4-392fec0157fb8b1634d946330247b347_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 21 [subtitle] => Revenue always follows a great customer experience [summary] =>

    Customers are actively indicating how they wish to engage; you just have to find the signal. Bob McKinney, Head of Marketing at Batteries Plus Bulbs, has mastered finding it. Through a platform of smartly interconnected systems, his team arms the frontlines with the information they need to build strong relationships. From providing ranked CLV in real-time to being able to save bad customer experiences, Bob shares how CLV has provided a singular focus for Batteries Plus Bulbs’ tactics and relationships.

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  • Customers are actively indicating how they wish to engage; you...
  • Array ( [id] => 18759c00-9119-11e8-9a9a-0b56dbc0c276 [createdAt] => 2018-07-26T17:16:00.530-04:00 [updatedAt] => 2018-09-28T15:22:53.111-04:00 [title] => Ep. 20 | The Intersection of Ai and CLV with Publishers Clearinghouse's Ash Dhupar [pubdate] => 2018-05-10T10:39:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/18759c00-9119-11e8-9a9a-0b56dbc0c276/image/uploads_2F1536201809856-bmc2zvhgmsc-ce93ee40709c47368c1d7532217ca2b4_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 20 [subtitle] => How Publishers Clearing House predicts LTV with 2-3% accuracy [summary] =>

    The charm of AI may have been kept alive by Hollywood, but Ash Dhupar knows its real-world application can have huge impact on the bottom line. As Chief Analytics Officer at Publishers Clearing House, he and his team utilize 180 algorithms to predict LTV with a 2-3% accuracy. By adding the laser focus of CLV as an objective, the application of machine learning and AI techniques help to point to the most powerful marketing channels by attribution, better optimizing marketing dollars.

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  • The charm of AI may have been kept alive by...
  • Array ( [id] => 18ab1358-9119-11e8-9a9a-575d4aeec5a6 [createdAt] => 2018-07-26T17:16:00.880-04:00 [updatedAt] => 2018-09-28T15:09:13.322-04:00 [title] => Ep. 19 | The Customer as the Asset with Anthony Choe, Founder at Provenance Digital [pubdate] => 2018-05-02T13:57:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/18ab1358-9119-11e8-9a9a-575d4aeec5a6/image/uploads_2F1536201973787-a81o6pednyf-41b67e531c423ce7f90be63a9cc70595_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 19 [subtitle] => There is no such thing as an average customer [summary] =>

    There is no such thing as an average customer. While it’s easy to say the customer is the most important asset, few have spent time quantifying what that truly means.  Anthony Choe is one of those few. As Founder at private equity firm Provenance Digital, he uses Customer Lifetime Value as the primary lens for evaluating businesses. He explains how predictive CLV provides precision and allows both the investor and company to have a singular focus on the customer among all the data noise. 

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  • There is no such thing as an average customer. While...
  • Array ( [id] => 18de1e38-9119-11e8-9a9a-87add10e8816 [createdAt] => 2018-07-26T17:16:01.215-04:00 [updatedAt] => 2018-09-28T15:04:12.923-04:00 [title] => Ep. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, Google [pubdate] => 2018-04-25T10:54:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/18de1e38-9119-11e8-9a9a-87add10e8816/image/uploads_2F1536202024747-jrovf4lkli-1f8c8d4b9334617866b4755d0c2020b4_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 18 [subtitle] => What are you doing to make your top customers feel special? [summary] =>

    What are you doing to make your top customers feel special? Neil Hoyne, Head of Customer Analytics at Google, explains the tangible value organizations can achieve with CLV, its impact, and concrete steps you can take. Neil shares how CLV delivers a clear signal of customer behavior and helps companies deliver experiences that drive business impact. He stresses the importance organizationally aligning the entire company. 

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  • What are you doing to make your top customers feel...
  • Array ( [id] => 191cd6dc-9119-11e8-9a9a-3f12a05a93e5 [createdAt] => 2018-07-26T17:16:01.626-04:00 [updatedAt] => 2018-09-28T14:59:13.645-04:00 [title] => Ep. 17 | The Future of Martech with Forrester's Joe Stanhope [pubdate] => 2018-04-18T11:14:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/191cd6dc-9119-11e8-9a9a-3f12a05a93e5/image/uploads_2F1536202075317-51osuezlno2-5f203b47a34119deb4357ed8ee777007_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 17 [subtitle] => Thriving in an Era of Martech Disruption [summary] =>

    Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, VP and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. Topics include the shift in thinking of martech as single applications, how to move from purchasing products piecemeal to a cohesive plan, how to rethink customer engagement, creating a road map, optimizing  your martech stack, and the impact you can achieve.

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  • Martech disruption is all around us. Old tools and methods...
  • Array ( [id] => 1960fda8-9119-11e8-9a9a-57291a9a3b0f [createdAt] => 2018-07-26T17:16:02.072-04:00 [updatedAt] => 2018-09-28T14:46:55.328-04:00 [title] => Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA) [pubdate] => 2018-04-12T10:07:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1960fda8-9119-11e8-9a9a-57291a9a3b0f/image/uploads_2F1536202125383-0h7ejjv0bqbp-b7089cc8d922161f1e5b0e27be049e06_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 16 [subtitle] => EA's customer centric approach supports its "Player First" mission [summary] =>

    Adopting CLV can drive true transformation within a company. Zach Anderson, CAO at Electronic Arts, talks about how CLV shifted their data analytics and, by extension, the culture of the company. By aligning their CLV models to the right questions and desired outcomes, EA reduced marketing spend from 22% of revenue to less than 12% and enabled EA to develop its most successful game to date: Battlefield 1. In this episode, Anderson shares his four key points for actualizing your own transformation. 

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  • Adopting CLV can drive true transformation within a company. Zach...
  • Array ( [id] => 199683ba-9119-11e8-9a9a-d3fc8af0ee4a [createdAt] => 2018-07-26T17:16:02.423-04:00 [updatedAt] => 2018-09-28T14:48:44.155-04:00 [title] => Ep. 15 | Customer-Based Corporate Valuation with Dan McCarthy, Emory University [pubdate] => 2018-04-09T10:38:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/199683ba-9119-11e8-9a9a-d3fc8af0ee4a/image/uploads_2F1536202173786-kdswhk2iix-357a4c51dda975bec840deb691696bc3_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 15 [subtitle] => Not every dollar is created equally [summary] =>

    Not every dollar is created equally. Dan McCarthy, Assistant Professor of Marketing at Emory Univ., talks about Customer Based Corporate Valuation (CBCV), which is at the heart of CLV Marketing. He shares how CBCV synthesizes marketing and finance, allowing marketers to speak the CFO’s language about the potential value being driven for the company. Customers are the metric of measurement for future revenue, allowing for more accurate predictive valuation. 

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  • Not every dollar is created equally. Dan McCarthy, Assistant Professor...
  • Array ( [id] => 19d91efa-9119-11e8-9a9a-bfd61d518b46 [createdAt] => 2018-07-26T17:16:02.860-04:00 [updatedAt] => 2018-09-28T14:39:12.173-04:00 [title] => Ep. 14 | Delivering Massive Value with Analytics [pubdate] => 2018-03-26T08:16:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/19d91efa-9119-11e8-9a9a-bfd61d518b46/image/uploads_2F1536202217456-t1321xskznk-3962a0a750739cd8dbdc113ad204ddb8_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 14 [subtitle] => Jose Murillo, CAO at Banorte, Talks About 200x ROI [summary] =>

    How much value can you create using better analytics? Jose Murillo, CAO at Banorte, talks about how his team generated 200x on their analytics investment following their core mandate: Increase customer equity. His group has produced value close to $1B in net income. Murillo talks about the six factors for success, including being set up as a profit center with targets and accountability, fostering relationships through the organization, and the passion that comes when an analytics team owns the results.

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  • How much value can you create using better analytics? Jose...
  • Array ( [id] => 1a18942c-9119-11e8-9a9a-5b3b90747743 [createdAt] => 2018-07-26T17:16:03.275-04:00 [updatedAt] => 2018-09-28T14:34:28.957-04:00 [title] => Ep. 13 | The Customer Centricity Simulation with Sarah E. Toms of Wharton [pubdate] => 2018-03-20T04:22:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1a18942c-9119-11e8-9a9a-5b3b90747743/image/uploads_2F1536202328052-c89dukhcke7-da2a572ae90c7a65c6b2ca35355c051d_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 13 [subtitle] => Wouldn't you like a risk-free way to test CLV marketing ideas? [summary] =>

    What is the difference between traditional market valuation and customer lifetime valuation? Sarah Toms, Senior Director of Wharton Interactive, talks about leveraging education technology to bring theories to life. The Customer Centricity Simulator puts the customer lifetime model into practice in a risk-free environment.  Want a chance to participate in the Customer Centricity Simulation? Sarah will be onsite at the Customer Centricity Conference May 17-18 in San Francisco to run the simulation. 

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  • What is the difference between traditional market valuation and customer...
  • Array ( [id] => 1a60271a-9119-11e8-9a9a-9bd878caa00c [createdAt] => 2018-07-26T17:16:03.744-04:00 [updatedAt] => 2018-09-28T14:28:36.876-04:00 [title] => Ep. 12 | Calculating CLV with Artem Mariychin of Zodiac Metrics [pubdate] => 2018-03-14T10:29:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1a60271a-9119-11e8-9a9a-9bd878caa00c/image/uploads_2F1536207789703-2lrfvb4ygow-e7778bd9a83cab5f7ccd3c61a759b092_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 12 [subtitle] => Increase ROI with a data-driven approach to the customer [summary] =>

    What is the fundamental unit of value to a business? It turns out it’s the customer. Artem Mariychin, CEO of Zodiac Metrics, joins Allison Hartsoe to explain why companies should care about calculating Customer Lifetime Value (CLV), how to establish an accurate CLV formula, and the positive business impact organizations can drive. Artem outlines how through having the right information and a data-driven approach to the customer, companies are able to increase their ROI and make better business decisions. 

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  • What is the fundamental unit of value to a business?...
  • Array ( [id] => 1a942c40-9119-11e8-9a9a-e74f6d6bb746 [createdAt] => 2018-07-26T17:16:04.086-04:00 [updatedAt] => 2018-09-28T14:14:26.003-04:00 [title] => Ep. 11 | The Rise of the CXO with CXPA's Diane Magers [pubdate] => 2018-03-07T03:59:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1a942c40-9119-11e8-9a9a-e74f6d6bb746/image/uploads_2F1536207833583-t0ccf0y4neo-37a3e1c893e50f785827c304f6b491f7_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => Customer Experience Officers (CXO) shepherding change [summary] =>

    When everybody owns the customer, no one owns the customer. Diane Magers, CEO of the CXPA, shares the importance of the Customer Experience Officer (CXO) to an organization and how the rise of the CXO can drive better business results. Customer experience (CX) in relation to customer equity acceleration: If analytics explains what is happening, then CX explains why it’s happening. CXOs can shepherd change to better fulfill the unmet needs of a company’s biggest asset: the customer. 

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  • When everybody owns the customer, no one owns the customer....
  • Array ( [id] => 1ac9d49e-9119-11e8-9a9a-cf317a6edbac [createdAt] => 2018-07-26T17:16:04.437-04:00 [updatedAt] => 2018-09-28T14:01:17.647-04:00 [title] => Ep. 10 | Product Centricity v. Customer Centricity [pubdate] => 2018-03-02T09:50:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1ac9d49e-9119-11e8-9a9a-cf317a6edbac/image/uploads_2F1536207890245-vhjvnha76h-b4a7fa35e7328d47b0ed7d085b191467_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 10 [subtitle] => with Jaime Colmenares of eBay [summary] =>

    Most companies understand that they need to be customer centric, but they still operate in the very product centric way. Host Allison Hartsoe interviews Jaime Colmenares, the director of the Americas, customer strategy and analytics at eBay about how eBay cuts across silos to better understand buyers and sellers and use the knowledge to improve business performance. He provides quick checks to let listeners know their true product v. customer mindset and explains how customer centric companies behave. 

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  • Most companies understand that they need to be customer centric,...
  • Array ( [id] => 1b08e850-9119-11e8-9a9a-3f1e3c0281d9 [createdAt] => 2018-07-26T17:16:04.851-04:00 [updatedAt] => 2018-09-27T20:58:12.691-04:00 [title] => Ep. 9 | CLV Marketing with Pete Fader, Professor of Marketing, Wharton [pubdate] => 2018-02-22T07:22:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1b08e850-9119-11e8-9a9a-3f1e3c0281d9/image/uploads_2F1536207949762-iz6lanh56p-f946d5adde50c248d6eb266a0e24388d_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 9 [subtitle] => The payoff of customer centricity [summary] =>

    How do companies ultimately benefit when they achieve customer centric maturity? Pete Fader, Professor of Marketing at the Wharton School, talks about the differences between product-centric thinking and customer-centric thinking. Learn about Pete’s four steps to CLV marketing: identify the value the customer, find ways to enhance their value, execute in a way where people want to share that value, and grow the value per acquisition.

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  • How do companies ultimately benefit when they achieve customer centric...
  • Array ( [id] => 1b4af2fe-9119-11e8-9a9a-1b4fdffa2582 [createdAt] => 2018-07-26T17:16:05.283-04:00 [updatedAt] => 2018-09-27T20:50:59.011-04:00 [title] => Ep. 8 | Using Data to Get Results With Data Legend Bob Page [pubdate] => 2018-02-13T04:18:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1b4af2fe-9119-11e8-9a9a-1b4fdffa2582/image/uploads_2F1536208108777-90cq3b0v5so-ac91e672106c2f4d6e9f190def848584_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 8 [subtitle] => Key tactics for setting up a data analytics framework [summary] =>

    Host Allison Hartsoe continues her interview with data analytics legend Bob Page, who offers key tactics for setting up a data framework and how to use it to get results. He talks about the impact you can get from data, and advises companies to focus on generating revenue before cost savings. He shares his strategy for building a data framework, including an inventory of systems, consolidating data points, and pulling in data from external events that impact your business such as weather or exchange rates.

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  • Host Allison Hartsoe continues her interview with data analytics legend...
  • Array ( [id] => 1b7bbe20-9119-11e8-9a9a-138b80968be7 [createdAt] => 2018-07-26T17:16:05.603-04:00 [updatedAt] => 2018-09-27T20:33:29.790-04:00 [title] => Ep. 7 | The ROI of Data Analytics – An Interview with Big Data Guru Bob Page [pubdate] => 2018-02-06T03:07:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1b7bbe20-9119-11e8-9a9a-138b80968be7/image/uploads_2F1536208170968-tgea11fd42d-92638984ada09dd3bdae9f15bda80c2a_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 7 [subtitle] => The birth of enterprise class web analytics and their impact at at Yahoo, eBay, and more [summary] =>

    We take for granted that we can track and measure every piece of data. Big data guru Bob Page takes us back to a time before enterprise class web analytics were a thing. Bob shares his experience founding analytics firm Accrue, owning analytics at Yahoo & eBay, and building Hortonworks. Bob talks about working with large data sets, how the Search team at Yahoo developed Hadoop, and how he used data to support decision making at Yahoo and eBay, including an ROI model to calculate data program investments.

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  • We take for granted that we can track and measure...
  • Array ( [id] => 1bbcaab6-9119-11e8-9a9a-7fac3a5b3c89 [createdAt] => 2018-07-26T17:16:06.028-04:00 [updatedAt] => 2018-09-27T15:23:20.704-04:00 [title] => Ep. 6 | Reaching Customer Centricity - The Payoff Stage [pubdate] => 2018-01-25T06:49:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1bbcaab6-9119-11e8-9a9a-7fac3a5b3c89/image/uploads_2F1536208216383-1yqiz8gwxkk-a75b10df2e17168b42a69d2c6d22bbc8_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 6 [subtitle] => Innovation, Operationalization, and the Holy Grail of Full Integration [summary] =>

    The final stages of the customer centricity maturity curve are where hard work starts to bear fruit. Key traits for the final stages: Innovation, Operationalization, and Integration. Every team member has access to information and tools needed to move tactically in alignment on company goals. Customer data has become the company’s competitive advantage, and people are measured by their impact to the organization. Soundtrack: Kevin MacLeod - Tech Live 

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  • The final stages of the customer centricity maturity curve are...
  • Array ( [id] => 1bf229de-9119-11e8-9a9a-4b6ea740090d [createdAt] => 2018-07-26T17:16:06.379-04:00 [updatedAt] => 2018-09-27T15:14:02.487-04:00 [title] => Ep. 5 | Digging Into the Digital Maturity Curve Part 2 [pubdate] => 2018-01-14T07:19:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1bf229de-9119-11e8-9a9a-4b6ea740090d/image/uploads_2F1536208303338-ake2iofl4i5-edcb261b4e03f4da2713645450f98781_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 5 [subtitle] => The payoff: department alignment and analytics leadership deliver CLV [summary] =>

    What does digital maturity look like? In this episode, host Allison Hartsoe talks about department alignment and analytic leadership: key traits and exit criteria for each stage, plus insight into the Pit of Technology Despair. These are the stages where all of the data preparation and organizational alignment start to pay off: data is interlocked, goals are aligned across all departments, and the entire company has embraced a customer centric attitude. The organization is running at the speed of the customer, and customer equity accelerated bears financial fruit.

    Who should listen: Chief analytics officers, C-suite, Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals.

    Key Concepts: CAO leadership, data keys and data interlocking, customer voice, customer lifetime value, descriptive vs. predictive value, running at the speed of the customer, customer centricity, customer equity.

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  • What does digital maturity look like? In this episode, host...
  • Array ( [id] => 1c231f8a-9119-11e8-9a9a-8fda3753b086 [createdAt] => 2018-07-26T17:16:06.700-04:00 [updatedAt] => 2018-09-27T14:58:06.784-04:00 [title] => Ep. 4 | Digging Into the Digital Maturity Curve - Early Stages [pubdate] => 2018-01-10T03:35:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1c231f8a-9119-11e8-9a9a-8fda3753b086/image/uploads_2F1536208356884-dt6p17uopjr-7f1c16d78b9277d32fd4a18ca6a5e5bb_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 4 [subtitle] => Stage One and Two Plus the Pit of Reporting Despair [summary] =>

    If you want to build customer equity, follow the steps to progress through the digital maturity curve. In this episode, host Allison Hartsoe goes in depth on the key traits of first two stages, plus the Pit of Reporting Despair (the real budget-buster in many organizations). She identifies critical blockers that prevent you from moving on, the exit criteria for each stage, and actions that individuals must take. 

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  • If you want to build customer equity, follow the steps...
  • Array ( [id] => 1c6a44be-9119-11e8-9a9a-375da4d4c131 [createdAt] => 2018-07-26T17:16:07.166-04:00 [updatedAt] => 2018-09-27T14:39:02.094-04:00 [title] => Ep. 3 | The Foundations of Customer Equity [pubdate] => 2017-12-11T11:14:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1c6a44be-9119-11e8-9a9a-375da4d4c131/image/uploads_2F1536208404664-biaxno7ng4r-8dea7bbb8825da12e96983969535fa2f_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 3 [subtitle] => How to set up your digital customer data [summary] =>

    If you want to get in the game of customer equity acceleration, you need the right foundation. Host Allison Hartsoe talks with Loren Hadley, the VP of Customer Journey and Optimization at Ambition Data, to learn how companies can connect the dots to leverage their digital customer data. They talk tools, including for data connection and data visualization, and the pain of setting digital data projects up wrong. And they share the ROI when you finally start to gain customer insights from your data.  

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  • If you want to get in the game of customer...
  • Array ( [id] => 1caade16-9119-11e8-9a9a-5fcfa329dbac [createdAt] => 2018-07-26T17:16:07.590-04:00 [updatedAt] => 2018-09-27T14:13:21.225-04:00 [title] => Ep. 2 | How to Calculate Digital Maturity [pubdate] => 2017-12-11T10:58:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1caade16-9119-11e8-9a9a-5fcfa329dbac/image/uploads_2F1536208485513-x4ksos5u4ra-b73753c66994f2b641f63f7ae9286414_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 2 [subtitle] => Digital maturity = customer centric maturity. It's all about the customer experience, and you need to know where you are on the maturity curve to build revenue and great customers. Host Allison Hartsoe explains how tracking your position on the... [summary] =>

    Digital maturity = customer centric maturity. It's all about the customer experience, and you need to know where you are on the maturity curve to build revenue and great customers. Host Allison Hartsoe explains how tracking your position on the customer-centric lifecycle can help you build revenue and customer equity.  Key Concepts: customer equity, CLV / CLTV, customer centricity, customer digital data, customer equity metrics Soundtrack: Kevin MacLeod - Tech Live

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  • Digital maturity = customer centric maturity. It's all about the...
  • Array ( [id] => 1ce45aa6-9119-11e8-9a9a-9bcddfc211b7 [createdAt] => 2018-07-26T17:16:07.966-04:00 [updatedAt] => 2018-09-27T13:53:15.037-04:00 [title] => Ep. 1 | What is Customer Equity? [pubdate] => 2017-12-11T10:39:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1ce45aa6-9119-11e8-9a9a-9bcddfc211b7/image/uploads_2F1536208522568-ejri19yro14-e0413b88b80f2bae30d4bdb427725b43_2FCustomer%2BEquity%2BAccelerator%2BThumbnail.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 1 [subtitle] => Understanding the Digital Maturity Curve [summary] =>

    Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength.  Soundtrack: Kevin MacLeod- Tech Live

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  • Host Allison Hartsoe explains the concept of Customer Centricity and...

Customer Equity Accelerator

Allison Hartsoe

Founder/CEO

Allison translates what your customers are saying through their digital trails and tells you what it means in easy-to-understand business terms. Allison spent many years leading digital projects for Fortune 500 brands. Allison believes the race is on to use analytics to delight customers with superior experiences. Across their devices, customers are shouting at us in digital clickstreams. You should know the future CLV of each one of your customers. When you do, marketing begins to operate on a valued, personal level like never before. It's the end of "faceless" corporations and the beginning of "know me" consumerism.

Allison’s specialties: Leadership, internet technologies, digital marketing analytics, digital strategy, web analytics, new analytic tools, martech, building teams, reporting, analysis, mobile, P&L, international business development, Adobe Analytics, Adobe marketing cloud, Omniture SiteCatalyst, Google Analytics.

Producer

Lori Mayberry

Graphics

Jack Hulbert

Engineer

Hunt Wornall

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