AB Special: Effervescent Branding & Culture with Scott Finlow
A brand is nothing but a promise delivered. How are brands today keeping up with their customers’ demands? What types of practices and strategies are they implementing to better engage with their loyal base? My guest today is PepsiCo FoodServices Global Chief Marketing Officer, Scott Finlow. He sheds light on what is resonating with consumers right now, how brands have had to pivot in order to remain relevant and the importance of culture.
In this day and age, it’s not enough to have a great product. You also need solid sustainable practices and align the brand’s values with those of their consumers.
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