AB 343: Cutting the Cord, Counting the Customers with Alison Levin of Roku
Our TV habit is as strong as ever. Whether you’re binging an entire season of your favorite show or watching live sports, there’s a good chance you’re streaming it all. Alison Levin is the Vice President, Global Ad Revenue and Marketing Solutions at Roku, one of the most popular streaming players. Roku has expanded beyond hardware and is now offering curated content through their Roku Channel. Alison was the first ad salesperson at Roku and continues to oversee record growth. She also explains the evolution of the TV ad business from buying time to leveraging data, to targeting the right viewer at the right times. If you want to learn the ins and outs of TV’s digital frontier, this is the show for you.
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