DateTime Object ( [date] => 2021-07-24 12:05:32.929496 [timezone_type] => 3 [timezone] => UTC )
  • #24: Branding & Company Culture

    On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just something to communicate to clients; it should live at the heart of the organization’s culture. Together they offer useful advice about how to create a strong, positive culture that reflects your brand well.

The Proteus Leader Show

The Proteus Leader Show