DateTime Object ( [date] => 2022-08-07 15:56:56.150170 [timezone_type] => 3 [timezone] => UTC )
  • #76 How To Sell Smarter: Hubspot Proof, with Tony Eades

    Hubspot CRM issued a report in 2021 featuring the results of their research into sales.

    https://blog.hubspot.com/sales/sales-statistics

    You'll enjoy my robust conversation with guest, Tony Eades about the sales statistics in this report plus how to sell smarter with your sales process. I certainly learned a thing or two!

    Hubspot Sales Statistics

    Here are the top ways to create a positive sales experience, according to buyers:

    • Listen to their needs (69%)
    • Don't be pushy (61%)
    • Provide relevant information (61%)
    • Respond in a timely manner (51%)


    Following up

    80% of sales require 5 follow-up calls whereas 44% of salespeople give up after one follow-up call.


    35-50% of sales go to the vendor that responds first.


     Sales Call statistics


     23. The use of collaborative words had a positive impact on the calls and using "we" instead of "I" increased success rates by 35%.


    6. It takes an average of 18 calls to actually connect with a buyer.


     7. Only 24% of sales emails are opened.


     9. At least 50% of your prospects are not a good fit for what you sell.


     10. 77.3% of respondents said their company provides at least one quarter of their leads.


     Sales Follow-Up Statistics

    11. 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt.


    12. 80% of sales require 5 follow-up calls whereas 44% of salespeople give up after one follow-up call.


     23. The use of collaborative words had a positive impact on the calls and using "we" instead of "I" increased success rates by 35%.


     24. Using "Did I catch you at a bad time" makes you 40% less likely to book a meeting, while asking "How are you?" increases your likelihood of booking a meeting by 3.4X.


     34. Here are the top ways to create a positive sales experience, according to buyers:


    ABOUT TONY EADES

    Tony Eades is Chief Strategy Officer at Salted Stone and leading advisor of inbound marketing strategy in Australia. With 25 years of business experience, in-depth knowledge of branding, marketing trends and technology here and in the US, and with multiple media appearances and keynote addresses, Tony is a highly sought-after marketing expert from SME to corporate brand strategy.


    Contact: http://saltedstone.com.au/


    ABOUT HOST, NINA SUNDAY CSP

    Contact: nina@ninasunday.com or info@brainpowertraining.com.au

    https://linktr.ee/ninasunday


    Invite Nina Sunday CSP as a virtual speaker for your conference globally, or in-person in Australia, or to lead a one-day workshop or series. Visit https://ninasunday.com or https://www.brainpowertraining.com.au/signature-programs/


    Author of Workplace Wisdom for 9 to thrive; the 12 soft skills everyone needs to know for workplace success'


    The Manage Self, Lead Others podcast is mainly for experienced and aspiring managers to explore ways to elevate and transform team culture. Nina Sunday speaks with key experts from Australia and across the globe who share their insights in self-leadership and leading others.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    DateTime Object ( [date] => 2022-08-07 15:56:56.356412 [timezone_type] => 3 [timezone] => UTC )
Manage Self, Lead Others. Nina Sunday presents.

Manage Self, Lead Others. Nina Sunday presents.

The Manage Self, Lead Others podcast on C-Suite Radio is a show for experienced and aspiring people managers to explore ways to elevate and transform... Read More