#16 Purpose Leads to Profits, with Michael McQueen
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Most of us want to be part of something that's meaningful and weighty and worthwhile.
If you know what you stand for it's easier to know what you say yes to, what you say no to.
KFC example when 80% of their stores in the UK ran out of chicken. KFC's purpose is about consistent customer experience. Even though some stores had stock, because they realized that it couldn't be a consistent customer experience which went against their core values, their purpose as a brand, they closed all their stores across the UK.
If an organization is going to say, this is what we stand for, this is our purpose, or this is the DNA of the organization, everything has to support that.
Toyota sales reps in dealerships get paid based on the customer satisfaction rating they get after the sale. How can put in place incentives that reinforce the purpose and values?
If leaders don't care about the things they give lip service to breeds massive cynicism in the organization. It’s a huge breach of trust.
Managers can give a sense that what I do, my small part, translates to something that's bigger and more ambitious and meaningful. That's part of the key to keep people engaged and inspired by the purpose and the vision.
How do you tell stories that model the behavior you want to see? Stories build culture, for example, the story of the customer service rep who went above and beyond.
Bill Bernbach is famous for saying, “A principle isn't a principle until it costs you something.”
What question can an organization ask itself in order to arrive at purpose? Why do we exist?
Michael McQueen can be contacted at https://michaelmcqueen.net/
Michael's most recent book is The Case for Character: Why Trusted Brands are More Lucrative, Loved and Long-lasting'. Available from: https://michaelmcqueen.net/store/the-case-for-character
About Nina Sunday CSP
In the Manage Self, Lead Others podcast, Nina Sunday speaks with key experts from across the globe who share their insights in self-leadership and leading others, highlighting emerging trends since COVID.
A Certified Virtual Presenter, Nina Sunday present virtually internationally on workplace culture, productivity and communication. Her book, ‘Workplace Wisdom for 9 to thrive; proven tactics and hacks to get ahead in today’s workplace’ is a selection of the C-Suite Book Club.
Invite Nina Sunday CSP as a virtual speaker for your conference globally, or in-person in Australia, or to lead a one-day workshop or series. Visit https://ninasunday.com or https://www.brainpowertraining.com.au/signature-programs/
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