DateTime Object ( [date] => 2021-04-11 09:00:41.499410 [timezone_type] => 3 [timezone] => UTC )
  • Do We Need to Be in the Clubhouse?

    Few people see the future like Mitch Joel. The best-selling author of Six Pixels of Separation and CTL ALT DEL is a digital thinker and futurist who always has a finger on the pulse of what's new and what's next.

    Joel joined Digging Deeper to talk about the latest social networking sensation, Clubhouse, and the world of social audio. He and host Jason Falls also dive into what the world of work and digital will look like in a post-COVID world and the potential regulatory impacts if various governments begin poking into the various monopolies at play.

    See the future of digital and social networking with Mitch Joel on this episode of Digging Deeper.

    Find Mitch Joel online at MitchJoel.com. His podcast is at SixPixels.com. You can also find him on LinkedIn.


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    DateTime Object ( [date] => 2021-04-11 09:00:42.950765 [timezone_type] => 3 [timezone] => UTC )
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    Content marketing is a very unique animal in the world of sports. But it's a unique animal brands can learn from.

    Charles Bloom spent over 17 years as the Associate Commissioner at the Southeastern Conference and helped forge that league's moves into first the digital space, then the branded content world with the launch of its own television network. He returned to campus a few years ago and is now the Executive Associate Athletics Director, Chief of Staff and Chief Communications Officer at the University of South Carolina, his alma mater.

    Bloom joined Digging Deeper on the morning after the 2021 NCAA Men's Basketball Championship game to talk college athletics, content marketing and more. Dive in and hear how brands can take a page from college athletics and build their branded content in ways they perhaps never thought possible.

    This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

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  • Content marketing is a very unique animal in the world...
  • Array ( [id] => 2660abb4-3745-11eb-9007-4befa3c8589e [createdAt] => 2020-12-05T21:59:30.094Z [updatedAt] => 2021-03-30T16:24:43.886Z [title] => Getting the 2021 Download on Consumer Behavior and Social Media [pubdate] => 2021-03-30T15:50:00.000Z [link] => https://cornett.online/tomwebster [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Edison Research's Tom Webster discusses the 2021 Infinite Dial results. The survey gauges American's use of technology and social media. [summary] =>

    The 2021 edition of The Infinite Dial is out. The annual research report from Edison Research and Triton Digital has become the gold standard survey of U.S. consumer behavior and the use of both technology in the form of smart phones, tablets and connected devices; and social media, including streaming audio and podcasting.

    Tom Webster is Edison's senior vice-president for strategy and marketing and one of the authors of the research. He joined Jason Falls on Digging Deeper to discuss the findings of this year's study. Podcasting is up, TikTok is bullish and connected devices continue their growth. The pair dive deeper into the data and uncover what brand marketers need to know.

    Also in this episode, host Jason Falls shares insights from a recent article by analytics guru Christopher Penn. He thinks the coming constriction on third party cookie targeting by Google, Apple and others will open the door even wider for brands to leverage influencer marketing. Falls explains.

    Other links mentioned in the program:


    Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

    Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

    If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple PodcastsGoogle PodcastsStitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

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  • The 2021 edition of The Infinite Dial is out. The...
  • Array ( [id] => 265c2486-3745-11eb-9007-7b069427e42c [createdAt] => 2020-12-05T21:59:30.066Z [updatedAt] => 2021-03-23T16:09:16.086Z [title] => The Power of the Purpose-Driven Brand [pubdate] => 2021-03-23T15:46:00.000Z [link] => https://cornett.online/jeffhilimire [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Jeff Hilimire of Dragon Army makes it his business to drive meaningful business and community impact [summary] =>

    The concept of the purpose-driven brand often gets lost in the assumption that means a company that gives to charity or supports a cause. Purpose-driven is a deeper concept that can not just be a great feather in the cap of a brand, but the driving force behind everything it does.

    Jeff Hilimire has made a career out of building purpose-driven brands. His agency Dragon Army specializes in it. Jeff spends a lot of his free time doing purpose-driven things like building 48 in 48 which provides free websites to non-profits and Ripples of Hope which provides incubator support for businesses with a higher purpose.

    On this episode of Digging Deeper, we dive into what being purpose driven means and how it can benefit businesses and brands of all sizes.

    You can find Hilimire on LinkedIn, Dragon Army online and the other ventures we discussed here:



    Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

    Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

    If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple PodcastsGoogle PodcastsStitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

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  • The concept of the purpose-driven brand often gets lost in...
  • Array ( [id] => 2657d8fe-3745-11eb-9007-bf81983bec89 [createdAt] => 2020-12-05T21:59:30.039Z [updatedAt] => 2021-03-16T13:15:48.943Z [title] => Is this a New Renaissance in Communications and Technology? [pubdate] => 2021-03-16T12:49:00.000Z [link] => https://cornett.online/davidarmano [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Marketing thought leader David Armano says the tea leaves say a new era is beginning. [summary] =>

    David Armano has always been on the bleeding edge of communications. The futurist, brand builder, designer and thinker spent much of the last decade leading thinking at Edelman, the world's largest PR firm. He now says indicators are ripe in telling us we're entering a new Renaissance of communications and technology.

    Armano says social audio, the token economy and subscription-based content, feel a lot like the era after the recession of 2008 when the social media world exploded with Snapchat, Instagram and other shifts in how consumers use the Internet, their devices and how brands connect with them. Is he right?

    Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

    Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

    If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple PodcastsGoogle PodcastsStitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

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  • David Armano has always been on the bleeding edge of...
  • Array ( [id] => 2653b846-3745-11eb-9007-2bbb38705b4b [createdAt] => 2020-12-05T21:59:30.009Z [updatedAt] => 2021-03-09T14:25:52.911Z [title] => The Power of Live Streaming for Brand Content Strategy [pubdate] => 2021-03-09T13:55:00.000Z [link] => https://cornett.online/christophtrappe [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Christoph Trappe joins Digging Deeper and recommends brands get hip to the live streaming game [summary] =>

    Live streaming has begun to revolutionize the way many brands, podcasts and even consultants reach their customers. Christoph Trappe has been in the middle of the live streaming revolution and says all brands should look to live streaming as an effective way to engage their audiences.

    He joined Digging Deeper to talk about his Create Once, Publish Everywhere approach and discuss the ins and outs of live streaming. He also has a new book out called Going Live that helps businesses understand and execute live streaming projects.

    Trappe actually credits Digging Deeper for inspiring a lot of his work in the area. He came on the old version of Jason Falls's live streams that became Digging Deeper and realized live streaming was the content strategy wave of the future. Dig in and learn more from him today on the show.

    Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

    Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

    If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple PodcastsGoogle PodcastsStitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

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  • Live streaming has begun to revolutionize the way many brands,...
  • Array ( [id] => 264def7e-3745-11eb-9007-23f3c4ec89d5 [createdAt] => 2020-12-05T21:59:29.965Z [updatedAt] => 2021-03-02T14:31:59.119Z [title] => The Global Marketing and Sales Dynamics for Manufacturers [pubdate] => 2021-03-02T14:01:17.000Z [link] => https://cornett.online/andrewdeutsch [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Fangled Tech International's Andrew Deutsch joins Digging Deeper to talk sales and marketing for manufacturers [summary] =>

    Readying your brand for a product launch and aligning sales and marketing is one challenge. Doing it for a global product launch is another. Andrew Deutsch of Fangled Tech International specializes in helping ready manufacturing brands for go-to-market sales and marketing strategies, both domestically and globally. His extensive experience in international markets and the industrial space helps him create successful programs for dozens of clients.

    Deutsch joined Digging Deeper to dive into the things marketers need to be aware of when going global, how to assess whether or not a given market is right for your brand and the challenges you might face in doing so. He also breaks down the often tortured line between sales and marketing, diagnosing the reasons behind most dysfunctions between the two.

    Give it a listen and share the episode with a colleague who might enjoy it as well.

    Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

    Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

    If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple PodcastsGoogle PodcastsStitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!


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  • Readying your brand for a product launch and aligning sales...
  • Array ( [id] => 185d2ef2-3745-11eb-9101-37d9886f44f5 [createdAt] => 2020-12-05T21:59:06.586Z [updatedAt] => 2021-02-23T15:59:55.812Z [title] => Do We Need to Be in the Clubhouse? [pubdate] => 2021-02-23T14:29:48.000Z [link] => [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Visionary Mitch Joel joins Digging Deeper to talk about Clubhouse, Social Networks and more [summary] =>

    Few people see the future like Mitch Joel. The best-selling author of Six Pixels of Separation and CTL ALT DEL is a digital thinker and futurist who always has a finger on the pulse of what's new and what's next.

    Joel joined Digging Deeper to talk about the latest social networking sensation, Clubhouse, and the world of social audio. He and host Jason Falls also dive into what the world of work and digital will look like in a post-COVID world and the potential regulatory impacts if various governments begin poking into the various monopolies at play.

    See the future of digital and social networking with Mitch Joel on this episode of Digging Deeper.

    Find Mitch Joel online at MitchJoel.com. His podcast is at SixPixels.com. You can also find him on LinkedIn.


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  • Few people see the future like Mitch Joel. The best-selling...
  • Array ( [id] => 18594cc4-3745-11eb-9101-0f2e3050c976 [createdAt] => 2020-12-05T21:59:06.561Z [updatedAt] => 2021-02-16T14:23:03.848Z [title] => Improving Your Business Communications by Using the N.I.C.E Method [pubdate] => 2021-02-16T13:52:00.000Z [link] => https://cornett.online/davedelaney [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Business consultant and trainer Dave Delaney discusses his N.I.C.E method for improving business communications [summary] =>

    Wouldn't the world be a better place if we were all more NICE? Wouldn't businesses run more smoothly if we were all more NICE? Dave Delaney thinks so. The Nashville-based communications consultant developed a method of training and teaching businesses how to communicate and function better by using a method he calls NICE.

    Dave joined Digging Deeper to chat about the method, why we've reached a state of businesses being dysfunctional and what the world of social media may have to do with it and more. Dave also recounts the story of how he was one of the first people to launch, build and sell a social network. He did so in Ireland in the late 1990s and early 2000s.

    Learn to be more NICE as a business today on Digging Deeper.

    You can find Dave Delaney online at DaveDelaney.me. His NICE podcast is at nicepodcast.co. Dave is also on LinkedIn and Twitter.

    Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

    Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

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  • Wouldn't the world be a better place if we were...
  • Array ( [id] => 18556866-3745-11eb-9101-8f25649229fb [createdAt] => 2020-12-05T21:59:06.535Z [updatedAt] => 2021-02-09T14:09:32.915Z [title] => What it Takes to Create, Disrupt and Thrive [pubdate] => 2021-02-09T13:52:00.000Z [link] => https://cornett.online/pixiepaula [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Pixie Paula Dezzuitti runs a spirits company, a distillery, a magazine and beyond. She explains how she does it all on Digging Deeper. [summary] =>

    Lots of businesses and agencies talk about creativity and disruption. Paula Dezzutti lives and breathes it. "Pixie Paula" as she is known, is the CEO of Local Choice Spirits, which is disrupting the spirits industry with celebrity and influencer-driven brands like Tyler Boone’s Boone’s Bourbon, hip-hop start Booze Bad Azz’s Boosie Juice and Trina Braxton’s Bar Chix. She also heads up Striped Pig Distillery.

    But Paula is also the force behind Skirt Magazine and a dozen other projects. She joined us on Digging Deeper to talk about creativity, being the disruptive force in the room and beyond.

     Find Paula on LinkedIn and Local Choice Spirits at LocalChoiceSpirits.com.

    This episode of Digging Deeper is supported by PodchaserPro, the podcast research and analytics platform Jason talked about. If you're a media planner or public relations professional looking for demographic and audience information on podcasts, you can join PodchaserPro at PodchaserPro.com/falls.

    If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple PodcastsGoogle PodcastsStitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

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  • Lots of businesses and agencies talk about creativity and disruption....
  • Array ( [id] => 18501e24-3745-11eb-9101-339ccf7e3a6e [createdAt] => 2020-12-05T21:59:06.492Z [updatedAt] => 2021-02-02T14:54:58.391Z [title] => Discovering Heartbeat Leadership for Organizational Growth [pubdate] => 2021-02-02T13:42:00.000Z [link] => https://cornett.online/dawnkirk [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Author and leadership expert Dawn Kirk discusses leading organizations in today's volatile world [summary] =>

    Leadership today is challenged. Whether it's adjusting to an at-home or even reduced workforce because of COVID-19, or navigating a company's way through integrating into the social conscious of consumers demanding companies take stands for the betterment of society, leadership is taxed.

    Dawn Kirk has some advice and answers to guide leaders of all walks of life in her new book Heartbeat Leadership. She joined Digging Deeper to talk about leading large organizations and tackling the challenges 2020 and 2021 have brought businesses.

    Kirk spent over 26 years with Frito-Lay/PepsiCo, then also spent time at Coca-Cola leading teams of up to 5,000 people. She was recently named one of Georgia’s 100 Most Powerful and Influential Women.

    Hear what Kirk had to say about how even a company's employees can contribute to leadership on this episode of Digging Deeper.

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  • Leadership today is challenged. Whether it's adjusting to an at-home...
  • Array ( [id] => 10545032-3745-11eb-be54-43e9213c7c9f [createdAt] => 2020-12-05T21:58:53.106Z [updatedAt] => 2021-01-26T14:27:17.019Z [title] => Digging Deep into SEO and Domain Names for Merchandising Your Brand [pubdate] => 2021-01-26T13:44:00.000Z [link] => https://cornett.online/billhartzer [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Expert Bill Hartzer shares research on the effectiveness of new top level domains on Digging Deeper [summary] =>

    New top level domains are popping up with more frequency these days, but are they reliable? Is a .Store .Online or .Tech domain as SEO-worthy as .com or .net? Domain name and search expert Bill Hartzer has done the testing and research to find out. He shared several insights and tests on Digging Deeper to illustrate that new top level domains can even be more effective at getting indexed and ranking well for search terms than their older counter parts.

    Host Jason Falls and Hartzer discuss SEO in 2021, the domain name issue and much more on this week's edition of Digging Deeper. Falls even vets his new white paper, The Power of Your Brand in Merchandising, through Hartzer's data. The show is presented by Get.Store where the .store new top level domains are just $1.99 when you use the code JASONWP.

    Bill Hartzer can be found online at BillHartzer.com where he blogs or at his consultancy website at HartzerConsulting.com. He has a digital marketing podcast that is broadcast as a YouTube show, and can be found on LinkedIn as well.

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  • New top level domains are popping up with more frequency...
  • Array ( [id] => 1050c7fa-3745-11eb-be54-8fed563085f5 [createdAt] => 2020-12-05T21:58:53.082Z [updatedAt] => 2021-01-19T14:28:56.065Z [title] => Building Credibility for You or Your Brand [pubdate] => 2021-01-19T14:01:00.000Z [link] => https://cornett.online/mitchelllevy [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Expert Mitchell Levy brings insights from 500 thought leader interviews to Digging Deeper [summary] =>

    Credibility expert Mitchell Levy interviewed 500 industry thought leaders on how to be credible. The output of that project is his new book Credibility Nation. In the book, he redefines how we think of credibility and teaches new ideas on how to build it for you and your brand.

    Levy's background is in book publishing where he has helped hundreds of authors establish credibility for themselves through expressing their expertise in print. But his new focus makes the process less constraining. He says we should say goodbye to the unique selling proposition and the sizzle reel, replacing them with slight variations that help communicate our credibility more effectively.

    Plus, host Jason Falls shares some of Cornett's recent work with VisitLex and 21c Museum Hotels to pay homage to The Queen's Gambit.

    If you learned something from the episode, please rate the podcast wherever you listen. And share it with a friend who may enjoy it as well.

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  • Credibility expert Mitchell Levy interviewed 500 industry thought leaders on...
  • Array ( [id] => 104bd6f0-3745-11eb-be54-27022cf2b197 [createdAt] => 2020-12-05T21:58:53.043Z [updatedAt] => 2021-01-12T14:16:48.263Z [title] => Getting Fancy with Social Commerce and Sales Channels [pubdate] => 2021-01-12T13:45:00.000Z [link] => https://cornett.online/abbeyschoenberg [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Fancy.com's Abbey Schoenberg joins Digging Deeper to talk about the online retailer's marketing [summary] =>

    Social commerce is a big term with a lot of meanings. Fancy.com is trying to put more definition around it for consumers of the site's marketplace of custom and interesting items for home decor, fashion, accessories and beyond.

    Abbey Schoenberg, Fancy.com's director of marketing, joined Digging Deeper to talk about the site's approach to growing its online retail presence, incorporating social commerce into how people shop and the sales channels and strategies she uses for the site's growth. Schoenberg spent time at Forever21 and Oakley, as well as travel brand Contiki Holidays before landing at Fancy.com.

    Give the episode a listen and pass it along to your colleagues so they can get Fancy about social commerce.

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  • Social commerce is a big term with a lot of...
  • Array ( [id] => 08cbf2a2-3745-11eb-be54-1f9c3ccc4458 [createdAt] => 2020-12-05T21:58:40.460Z [updatedAt] => 2021-01-05T14:37:12.795Z [title] => Kicking off 2021 with KickHouse CEO Jessica Yarmey [pubdate] => 2021-01-05T14:08:00.000Z [link] => https://cornett.online/jessicayarmey [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Her fitness franchise started during the pandemic. Hear how she's attacked growth amidst the challenges. [summary] =>

    Jessica Yarmey started KickHouse, a franchise fitness studio brand, in the middle of the COVID-19 pandemic. In fact, she started it in many ways because of the pandemic. The concept grew quickly. She added 35 stores in a matter of weeks and has a goal of 200 studios by the end of 2021.

    Yarmey joined Digging Deeper to share the creativity that went into filling what she called a void in the fitness marketplace—not a void in kick boxing concepts—a void in how studio owners were supported. Christy Hiler and Jason Falls chat with Yarmey about what appears to be a bright 2021 for her.

    Give it a listen and share it with someone who you think will be inspired to kick-start their 2021 with an interview with the CEO of KickHouse!

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  • Jessica Yarmey started KickHouse, a franchise fitness studio brand, in...
  • Array ( [id] => 6c74d7a8-0fde-11eb-93e3-8fce825944c2 [createdAt] => 2020-10-16T18:35:54.156Z [updatedAt] => 2020-12-22T14:26:07.191Z [title] => Unwrapping Creativity for the Holidays [pubdate] => 2020-12-22T13:55:00.000Z [link] => https://cornett.online/whithiler [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Cornett executive creative director Whit Hiler talks creativity and creative in the final show of 2020 [summary] =>

    As the holiday season comes upon us and 2020 comes to a close, we thought it appropriate to unwrap creativity a bit on Digging Deeper. Whit Hiler, Cornett's executive creative director, joined Jason Falls to talk about creativity, how COVID has impacted creative thinking and what his litmus tests are for ideas and new hires.

    Hiler was named one of AdWeek's Creative 100 last year and was once called the most talented creative in America by Digiday. We certainly won't argue with that. He's one of the reasons Cornett helps make creativity a business advantage for our clients.

    Whit and Jason talk about the successes our client at VisitLex has had being creative in a challenging year for the tourism industry, the thinking behind the now famous NeighSMR video (which has 1.9 million views on YouTube) and a lot more.

    So grab the ribbon and rip into the gift that is creativity and Whit Hiler. (And have a happy holiday, too!)

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  • As the holiday season comes upon us and 2020 comes...
  • Array ( [id] => 6c70e2ba-0fde-11eb-93e3-a72b5aaf1d9a [createdAt] => 2020-10-16T18:35:54.127Z [updatedAt] => 2020-12-15T14:12:06.947Z [title] => Driving Search Visibility with Public Relations [pubdate] => 2020-12-15T13:48:00.000Z [link] => https://cornett.online/chrisdickey [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => A brand's search results are often not just the brand website. Chris Dickey from Visably discusses the role of PR and other channels in SEO. [summary] =>

    Search visibility refers to how many links on a given search result page lead to your brand. They may not be your website, especially if you have e-commerce or retail channels that compete for terms, too. But it's not just SEO that effects visibility, either.

    Chris Dickey is the CEO of Visably, a software that offers an analysis of your true search visibility -- accounting for third party websites and sources as channels -- to illustrate just how visible you are. He joined Digging Deeper to explain the role of public relations in search visibility and how brands can improve how search result-optimized they truly are.

    Give it a listen and share it with a PR, or SEO, professional you know.

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  • Search visibility refers to how many links on a given...
  • Array ( [id] => 6c6c5e70-0fde-11eb-93e3-f756bc921ddb [createdAt] => 2020-10-16T18:35:54.100Z [updatedAt] => 2020-12-08T14:02:42.423Z [title] => The Power of Corporate Storytelling [pubdate] => 2020-12-08T13:56:00.000Z [link] => https://cornett.online/scottmonty [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Former Ford Motor Company social media lead Scott Monty tells stories on Digging Deeper [summary] =>

    Few people are more widely known for social media marketing than Scott Monty. The first executive specifically dedicated to social media marketing at a Fortune 10 brand, Monty led those efforts at Ford Motor Company from 2008-14. His work has often been credited with helping Ford turn around its fortunes after the bailout controversies in the auto industry and the recession of the late 2000s.

    Known for his relationship-building influence marketing programs and engaging executions with customers through Ford's social channels, Monty set a shinning example for future company social leads. But Monty was known in the industry before Ford. He was one of the original strategists for Crayon, Joseph Jaffe's groundbreaking social marketing firm that was one of the first dedicated social shops in the U.S.

    Monty has spent much of his time since Ford building strategies for and counseling corporate executives and companies on the power of storytelling, transformational change in organizations and leadership. He joined Digging Deeper to talk about the power of storytelling, level set on influence marketing in 2020 and more.

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  • Few people are more widely known for social media marketing...
  • Array ( [id] => 6c66e1f2-0fde-11eb-93e3-efe7294f4f41 [createdAt] => 2020-10-16T18:35:54.056Z [updatedAt] => 2020-12-01T14:20:27.004Z [title] => How to Drive Leads Using B2B Content Syndication [pubdate] => 2020-12-01T13:54:50.000Z [link] => https://cornett.online/davidfortino [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => With traditional lead-gen sources not available, B2B marketers need new ways to drive leads [summary] =>

    For business-to-business marketers, lead generation has become something of a puzzle. COVID has forced the postponement or cancellation of may conferences, exhibitions and events that some brands use as primary lead sources. But replacing part or even all of a company's leads with digital and virtual content isn't easy.

    Netline is a company that offers B2B content syndication to drive leads. David Fortino, Netline's chief strategy officer, sat in on Digging Deeper to explain how that works, what the shifts he's seeing in the B2B space are and where companies can make up some of that difference. We also talked about the B2B research report Netline and On24 collaborated on as well.

    Discover a creative way to drive leads with content syndication in this episode. And be sure to share it with a B2B marketing friend when you're done.

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  • For business-to-business marketers, lead generation has become something of a...
  • Array ( [id] => b614d3fc-01ee-11eb-913e-6f86a878f8fa [createdAt] => 2020-09-29T00:57:13.349Z [updatedAt] => 2020-11-24T14:42:20.587Z [title] => Black Friday, Social Commerce and Pitching Your Clients [pubdate] => 2020-11-24T14:03:00.000Z [link] => https://cornett.online/blackfriday [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Jason Falls anchors an open topic episode for the holiday week with a variety of topics [summary] =>

    It's Thanksgiving week, so in lieu of a guest, Jason Falls opened the topics on the live stream and fielded questions from viewers on a variety of topics. With Black Friday upon us, the search and use statistic came to the forefront which opened a nice conversation and social commerce and advice for preparing your brand for the direct to consumer future.

    Jason also shared an experience of being pitched an idea for a show guest that led to a cautionary tale for those doing similar public relations work for their brands and clients. And one viewer had some interesting questions on B2B marketing that opened the discussion as well.

    Enjoy this open topic episode of Digging Deeper and have a happy holiday!

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  • It's Thanksgiving week, so in lieu of a guest, Jason...
  • Array ( [id] => b6110c18-01ee-11eb-913e-7b4c3c6b0dc4 [createdAt] => 2020-09-29T00:57:13.324Z [updatedAt] => 2020-11-17T14:10:32.721Z [title] => In Search of Your Creator Mindset [pubdate] => 2020-11-17T13:48:16.000Z [link] => https://cornett.online/nirbashan [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Nir Bashan helps unlock your creativity for business success [summary] =>

    Creativity fuels a good portion of what we do every day -- the universal "we," not just those of us at Cornett. Creativity expert Nir Bashan says as a species we've been lulled into turning off the creative side of our brand in favor of the analytical side to our detriment.

    He joined Digging Deeper to talk about his approach to creativity, which he captured with useful ideas in his new book The Creator Mindset. He talks about why businesses don't know how to manage creativity, what we can all do to change that, how we can think differently about problems to fuel our own creativity and more.

    Give the episode a watch or listen and let us know what drives your creativity as well.



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  • Creativity fuels a good portion of what we do every...
  • Array ( [id] => b60b6790-01ee-11eb-913e-2bd952c1229f [createdAt] => 2020-09-29T00:57:13.280Z [updatedAt] => 2020-11-10T13:31:23.193Z [title] => Inside the Influencer Mindset [pubdate] => 2020-11-10T13:25:00.000Z [link] => https://cornett.online/malvikasheth [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Style by Malvika influencer Malvika Sheth shares sound advice for influencers and brands on Digging Deeper [summary] =>

    Influencer marketing is on track to be a $50 billion industry by next year. That's one of the reasons we talk a lot about the topic on Digging Deeper. But we don't often get to look at the opportunity to connect with audiences via a trusted third party influencer from the other perspective -- that of the influencer themselves.

    Malvika Sheth is a rising fashion, beauty and style influencer with her engaging channels found under the Style by Malvika brand name. She's active on Instagram, YouTube, TikTok and her website. She joined host Jason Falls on Digging Deeper to talk about the life of an influencer, her entry point and relationships with brands and how she sees the industry evolving.

    Dive into the episode and be sure to share it with colleagues who might benefit from being inside the influencer mindset.

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  • Influencer marketing is on track to be a $50 billion...
  • Array ( [id] => dd277562-01ee-11eb-a3a5-af29ba42ce0b [createdAt] => 2020-09-29T00:58:18.898Z [updatedAt] => 2020-11-03T14:33:12.480Z [title] => How COVID Couldn't Stop The Rock & Roll Hall of Fame [pubdate] => 2020-11-03T14:02:11.000Z [link] => https://cornett.online/risagoehrke [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Despite challenge to destination marketing, Risa Goehrke and team are rockin' 2020 [summary] =>

    COVID has certainly had an incredible impact on many businesses. The travel and tourism space may be affected as much, if not more, than any. But 2020 couldn't hold the Rock & Roll Hall of Fame back.

    Risa Goehrke is the Hall's director of brand and content strategy. She joined Digging Deeper on induction ceremony week to talk about how COVID changed her team's plans, how they took a unique, authentic position about content but still engaged fans and followers during the down months and how the Hall has come out of the wave of summer obstacles with optimism and a new, amazing digital exhibit.

    The Rock & Roll Hall of Fame Induction program airs Saturday night at 8 p.m. ET on HBO and HBO Max. But Risa Goehrke gives Digging Deeper the scoop in this episode.

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  • COVID has certainly had an incredible impact on many businesses....
  • Array ( [id] => a83f1800-01ee-11eb-9783-738fd0dba74f [createdAt] => 2020-09-29T00:56:50.130Z [updatedAt] => 2020-10-27T12:48:10.292Z [title] => The Shifting Scope for Creatives and Creativity [pubdate] => 2020-10-27T12:43:19.000Z [link] => https://cornett.online/davidbonner [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => With the ever-changing landscape of marketing, creatives have a moving target and David Bonner knows how to hit it [summary] =>

    The creative scope of work has changed in the last decade. Copywriters, art directors and designers are being called upon to do very different work thanks to the explosion of digital and social media. David Bonner from On Ideas has overseen creative departments through those changes. He stopped by Digging Deeper to talk about the shifting landscape of creativity and creative.

    Bonner is a former Navy Intelligence officer turned award-winning creative director. He an host Jason Falls discuss the impact of COVID, an agency's role in pushing clients toward social responsibility and more.

    Plus, Jason shares a new creative community he's discovered for industry creatives over 40.

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  • The creative scope of work has changed in the last...
  • Array ( [id] => a1153640-01ee-11eb-adba-7f26b237f64b [createdAt] => 2020-09-29T00:56:38.116Z [updatedAt] => 2020-10-20T13:47:22.090Z [title] => Is Your Business Built to Suck? [pubdate] => 2020-10-20T12:58:00.000Z [link] => https://cornett.online/josephjaffe [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Joseph Jaffe's latest book says most corporations are built to suck and the era of the corporation is over. He explains on Digging Deeper. [summary] =>

    Few people have had the impact on marketing and how marketers think in the last 15 years Joseph Jaffe has. From his five best-selling books to his frequent provocateur status in the media and on keynote stages, he has been the marketing industry's chief executive instigator.

    His latest book declares that corporations are Built to Suck. In this episode of Digging Deeper, Jaffe talks about why and how businesses can avoid the inevitable evolution to such a status. We also talk about what he's learned from his new venture -- CoronaTV -- an interview show where he talks about the state of today and tomorrow with business and marketing leaders from around the world.

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  • Few people have had the impact on marketing and how...
  • Array ( [id] => 9834f592-01ee-11eb-9663-a78cace88cc2 [createdAt] => 2020-09-29T00:56:23.224Z [updatedAt] => 2020-10-13T12:57:29.353Z [title] => The Delicious Creativity Behind Honey Baked Ham [pubdate] => 2020-10-13T12:46:57.000Z [link] => https://cornett.online/joannherold [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Honey Baked Ham CMO Jo Ann Herold joins Digging Deeper to talk creativity, marketing and more [summary] =>

    Honey Baked Ham CMO Jo Ann Herold oversees a brand with over 400 retail locations, a booming direct-to-consumer business and an indelible brand. She joined Christy Hiler and Jason Falls on Digging Deeper to explain everything from the brand's history to its recent re-branding efforts.

    Honey Baked Ham was founded 60 years ago in Detroit by Harry J. Hoenselaar, who invented the spiral slicer. The brand is bordering on the territory of being a generic label, like Kleenex or White Out. You don't typically hear people saying they're getting just a ham, but a Honey Baked Ham.

    Hear how Jo Ann Herold approaches marketing, creativity and beyond on this week's Digging Deeper.

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  • Honey Baked Ham CMO Jo Ann Herold oversees a brand...
  • Array ( [id] => a266737a-ec8f-11ea-9d12-c334d76da312 [createdAt] => 2020-09-01T20:13:43.714Z [updatedAt] => 2020-10-06T13:12:53.605Z [title] => Can You Engage Influencers Without Paying Them? [pubdate] => 2020-10-06T12:56:00.000Z [link] => https://cornett.online/zakstahlsmith [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => ApexDrop's Zak Stahlsmith joins Jason Falls to talk influencer marketing and how micro and nano influencers can be engaged with little more than product. [summary] =>

    Zak Stahlsmith of ApexDrop which is a company based in Erie, Pennsylvania. They have a decidedly different take on influence marketing, one that I think is important for you to hear.

    ApexDrop believes you don’t have to pay influencers to ignite passion around your brand. They specialize in leveraging micro and nano influencers to try and share opinions about your product for little cost other than the product itself. ApexDrop's clients use these influence programs to drive product trial, reviews, build content libraries and even move the needle on sales. Zak and I talk about how and touch on other issues important to influence marketing like the interpretation of FTC disclosure.

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  • Zak Stahlsmith of ApexDrop which is a company based in...
  • Array ( [id] => 96fb3908-ec8f-11ea-a66e-73936c3e218d [createdAt] => 2020-09-01T20:13:24.559Z [updatedAt] => 2020-09-29T12:54:11.186Z [title] => How to Better Manage Social Media and Creative Workflow [pubdate] => 2020-09-29T12:48:30.000Z [link] => https://cornett.online/xeniamuntean [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Planable CEO Xenia Muntean shares ideas on collaboration, social content management, creation and more [summary] =>

    The more cooks in the kitchen, the harder the meal is to make. Xenia Muntean, the CEO of Planable, realized that when she ran her own social agency and decided to build a software to make the meals better, faster and with optimal collaboration from the cook. She stopped by Digging Deeper to help us all tackle ways to streamline social media and creative management.

    Mutnean is a Forbes 30 under 30 honoree and has been called the "queen of content creation" by our friends at Vera Content. Give the episode a watch or a listen and share it with someone who might find her insights useful!

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  • The more cooks in the kitchen, the harder the meal...
  • Array ( [id] => 67eb584e-e863-11ea-965b-53848aad8df3 [createdAt] => 2020-08-27T12:47:03.092Z [updatedAt] => 2020-09-09T00:50:36.106Z [title] => Tackling the Challenge of Tourism Marketing in 2020 [pubdate] => 2020-09-22T04:00:00.000Z [link] => https://cornett.online/gathanborden [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Gathan Borden of VisitLex - The Lexington, Ky., CVB - Discusses the Incredible Challenge of Marketing During COVID [summary] =>

    COVID-19 has crippled many industries. None more so perhaps than travel and tourism. But some tourism marketers hit above their weight class, both in and out of a pandemic. Gathan Borden is one of them. He is the Vice-President of Marketing for VisitLex, the convention and visitor’s bureau of Lexington, Kentucky. His team entered 2020 with the challenge of building a new convention center. So coming into the year, meeting space was tight, then you lob a pandemic on top of it all and well … 2020, right?

    But VisitLex has persevered. It launched daily content to uplift local businesses during the quarantine months, launched a new website that Inbound fans will appreciate as it is built to be more of a lead-generation mechanism, continued it’s reputation of outstanding creative with a confidence campaign we’ll describe in more detail. This coming off a year in 2019 when it was a finalist for a Shorty Award and swept regional ad and tourism awards for its marketing.

    Jason Falls digs deep with Borden in this special podcast episode for the listeners at Inbound 2020.

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  • COVID-19 has crippled many industries. None more so perhaps than...
  • Array ( [id] => 8852ed92-ec8f-11ea-884d-e3ace841ef33 [createdAt] => 2020-09-01T20:12:59.966Z [updatedAt] => 2020-09-15T12:27:42.558Z [title] => When is Your Business Big Enough? [pubdate] => 2020-09-15T12:30:00.000Z [link] => https://cornett.online/leelefever [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Lee FeFever shares ideas from his new book about making your business fit your lifestyle. [summary] =>

    You may remember the clever explainer videos of social media and Internet culture from back in the mid-2000s by Common Craft. That business, run by Lee LeFever and his wife Sachi, continues to produce clever explainer videos for clients and its community of subscribers still today. LeFever's new book Big Enough chronicles his entrepreneurial journey and explains how others can build a business on their own terms.

    He joined Jason Falls on Digging Deeper to talk about his company's path, his insistence on shaping a company built to suit him, his wife and their lifestyle and not falling victim to the predicable choices of bigger, faster, richer capitalism often projects.

    Give the show a listen, then head over to Amazon and buy Lee's book!

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  • You may remember the clever explainer videos of social media...
  • Array ( [id] => 81b13156-ec8f-11ea-8623-bbfecca1ffac [createdAt] => 2020-09-01T20:12:48.844Z [updatedAt] => 2020-09-08T13:22:48.213Z [title] => Closing the Multicultural Marketing Gap in the Advertising Industry [pubdate] => 2020-09-08T13:13:02.000Z [link] => https://cornett.online/wilsoncamelo [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Wilson Camelo talks Multicultural marketing on Digging Deeper [summary] =>

    By 2042, minorities in the United States will be the majority. Yet, we’re focusing single-digits percentages of our marketing dollars on reaching non-white consumers. Wilson Camelo is on Digging Deeper to help us close the advertising industry's multicultural marketing gap.

    Camelo is the CEO and founder of Camelo Communication, a firm with offices in Florida and Connecticut. He points to the reality of the U.S. population and underline how we in the marketing world have been deficient in accurately representing our true consumers. He then gives us ideas on how we can close the gap in our own brands, agencies and businesses.

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  • By 2042, minorities in the United States will be the...
  • Array ( [id] => 64d10daa-ec48-11ea-b49f-8f5f4404fe20 [createdAt] => 2020-09-01T11:43:46.126Z [updatedAt] => 2020-09-01T20:00:40.315Z [title] => What is Your Business Story? [pubdate] => 2020-09-01T19:45:31.000Z [link] => https://cornett.online/chrisbrogan [author] => Cornett [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Best-selling author Chris Brogan shares his take on defining your business's story for better marketing success. [summary] =>

    Ask anyone who has been around the social media space for any length of time who the experts on the practice are and you'll very quickly hear the name Chris Brogan. An original social media guru, best-selling author and business storyteller, Brogan has been a trusted and prolific resource for businesses trying to navigate the social world since the early 2000s.

    He spends much of his time now helping define your business story with his consulting and content marketing training and seminars for top-level executives. He sat in on Digging Deeper to talk about defining your business's story and how storytelling can open up many possibilities for success.

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  • Ask anyone who has been around the social media space...
  • Array ( [id] => 3c02bf90-e79d-11ea-9959-a728114318a6 [createdAt] => 2020-08-26T13:08:29.075Z [updatedAt] => 2020-08-26T13:11:48.258Z [title] => Feeding the Crave - White Castle's Creativity [pubdate] => 2020-08-25T13:10:06.000Z [link] => https://diggingdeeper.libsyn.com/feeding-the-crave-white-castles-creativity [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3c02bf90-e79d-11ea-9959-a728114318a6/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => White Castle is one of those interesting challenger brands in the quick service restaurant space frequently popping up with creative ideas. Lynn Blashford is the White Castle CMO. She joined Jason Falls and Christy Hiler on Digging Deeper to talk about the brand's creativity, how it has had to adjust to a different world with COVID-19 and beyond. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c02bf90-e79d-11ea-9959-a728114318a6/stripped_7a71523dfbe383955118eb56d8f4dd47.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6987427139.mp3 [size] => 71204571 [duration] => 2966.86 [uid] => CSN6987427139 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/Lynn-Blashford-White-Castle.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c02bf90-e79d-11ea-9959-a728114318a6/id3/039c661e6ddb75d1b878023e246ec161.mp3 [id3FileProcessing] => [id3FileSize] => 34129 [parentId] => [guid] => a5eec954-7174-4764-b821-a168e1717076 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Feeding the Crave - White Castle's Creativity [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • White Castle is one of those interesting challenger brands in...
  • Array ( [id] => 3c1c2c64-e79d-11ea-9959-bb949e3153c4 [createdAt] => 2020-08-26T13:08:29.244Z [updatedAt] => 2020-08-26T13:11:49.292Z [title] => Marketing Films That Matter - And She Could Be Next [pubdate] => 2020-08-18T13:07:23.000Z [link] => https://diggingdeeper.libsyn.com/marketing-films-that-matter-and-she-could-be-next [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3c1c2c64-e79d-11ea-9959-bb949e3153c4/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => Jyoti Sarda is one of the producers of the documentary “And She Could Be Next” which aired on PBS in June and is still available to watch on the film's website. It’s a two-part documentary that follows current history-making women of color blazing trails in American politics and changing the world. On the eve of Kamala Harris's selection as the vice-presidential running mate on Joe Biden's ticket, Jyoti joins Digging Deeper to discuss the film [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c1c2c64-e79d-11ea-9959-bb949e3153c4/stripped_7041b937dd5c894b6ef073e7c4dc7494.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1629329956.mp3 [size] => 68854178 [duration] => 2868.92 [uid] => CSN1629329956 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/Jyoti-Sarda-Marketing-Films.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c1c2c64-e79d-11ea-9959-bb949e3153c4/id3/e577fd0fd4f45a75a4e189543f7a68dc.mp3 [id3FileProcessing] => [id3FileSize] => 34341 [parentId] => [guid] => 7805574a-4964-48a8-ad87-2d6f9879a1b6 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Marketing Films That Matter - And She Could Be Next [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • Jyoti Sarda is one of the producers of the documentary...
  • Array ( [id] => 3c356d78-e79d-11ea-9959-6316ca429a14 [createdAt] => 2020-08-26T13:08:29.410Z [updatedAt] => 2020-08-26T13:11:05.015Z [title] => Your Brand Essence and Determining Your Perfect Customer [pubdate] => 2020-08-11T13:01:01.000Z [link] => https://diggingdeeper.libsyn.com/your-brand-essence-and-determining-your-perfect-customer [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3c356d78-e79d-11ea-9959-6316ca429a14/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => Makayla Ervin helps businesses define their brand essence, define their perfect customer and become authoritative to them. She joined #DiggingDeeper to help both small and large businesses understand all those processes. She and host Jason Falls also dug into a playful discussion about the use of the word "coach" and "life coach" and their various merits.  [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c356d78-e79d-11ea-9959-6316ca429a14/stripped_a80cb49c661b0237affbfaf0b7293bda.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5466331282.mp3 [size] => 57877733 [duration] => 2411.57 [uid] => CSN5466331282 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/Makayla-Ervin-Perfect-Customers.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c356d78-e79d-11ea-9959-6316ca429a14/id3/44f30407bb83963fc49a82f9f67e6ae7.mp3 [id3FileProcessing] => [id3FileSize] => 34171 [parentId] => [guid] => 6d8b9b43-ac61-44af-bb3b-138cf9c820d5 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Your Brand Essence and Determining Your Perfect Customer [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • Makayla Ervin helps businesses define their brand essence, define their...
  • Array ( [id] => 3c4a7e70-e79d-11ea-9959-d75d097c2e17 [createdAt] => 2020-08-26T13:08:29.547Z [updatedAt] => 2020-08-26T13:12:42.739Z [title] => Will Unions Make or Break Influencer Marketing [pubdate] => 2020-08-04T13:01:43.000Z [link] => https://diggingdeeper.libsyn.com/will-unions-make-or-break-influencer-marketing [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3c4a7e70-e79d-11ea-9959-d75d097c2e17/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => Will unionizing make or break influencer marketing? That question was up for grabs on Digging Deeper this week as Crystal Duncan, Edelman's senior vice-president for influencer marketing stopped by. She and Jason Falls grappled about unions, the advertising versus PR angle of influence marketing and more. For those interested in influencer marketing, this is a good one! [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c4a7e70-e79d-11ea-9959-d75d097c2e17/stripped_abbda83ea90aeb6eba9dc6cb28c264e6.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5655111300.mp3 [size] => 64071262 [duration] => 2669.64 [uid] => CSN5655111300 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/cyrstal-duncan-influencer-marketing.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c4a7e70-e79d-11ea-9959-d75d097c2e17/id3/830af1c1a9cb624f12d11029bbe69108.mp3 [id3FileProcessing] => [id3FileSize] => 34181 [parentId] => [guid] => 7db671d3-55d1-4c74-a0fb-462531901ee9 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Will Unions Make or Break Influencer Marketing [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • Will unionizing make or break influencer marketing? That question was...
  • Array ( [id] => 3c7500f0-e79d-11ea-9959-5bff955e9e4e [createdAt] => 2020-08-26T13:08:29.829Z [updatedAt] => 2020-08-26T13:12:35.987Z [title] => Leveraging Content Marketing to be a Brand Publisher [pubdate] => 2020-07-28T13:03:46.000Z [link] => https://diggingdeeper.libsyn.com/leveraging-content-marketing-to-be-a-brand-publisher [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3c7500f0-e79d-11ea-9959-5bff955e9e4e/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => Good content marketing is all about turning your brand into a publisher. You can just publish your content on your website and social channels or you can turn your publishing into its own brand. Andrew Hanelly is an award-winning content strategist at Washington D.C.-based firm Revmade. He stopped by Digging Deeper to chat with Jason Falls about the differences in content marketing approaches and how building a content franchise is a smart play for businesses. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c7500f0-e79d-11ea-9959-5bff955e9e4e/stripped_e0f5a9a8d2d3633492f5ea751f4abc55.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1815603599.mp3 [size] => 69575784 [duration] => 2898.99 [uid] => CSN1815603599 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/AndrewHanelly-Brand-Publishing.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c7500f0-e79d-11ea-9959-5bff955e9e4e/id3/fa21a53523260633317a85b0f5088dca.mp3 [id3FileProcessing] => [id3FileSize] => 34377 [parentId] => [guid] => 2a57257b-d234-41d4-939d-bcb898612b22 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Leveraging Content Marketing to be a Brand Publisher [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • Good content marketing is all about turning your brand into...
  • Array ( [id] => 3c8a2ebc-e79d-11ea-9959-935bd3493e1f [createdAt] => 2020-08-26T13:08:29.966Z [updatedAt] => 2020-08-26T13:11:02.753Z [title] => How to scale your business with virtual and freelance talent [pubdate] => 2020-07-21T13:03:27.000Z [link] => https://diggingdeeper.libsyn.com/nathan-hirsch-freelance-talent [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3c8a2ebc-e79d-11ea-9959-935bd3493e1f/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => If you've ever wondered how to use virtual and freelance talent to grow and scale your business, Nathan Hirsch is someone to talk to. He scaled a small e-commerce business to a multimillion dollar venture, then solved his own problem by building another one -- FreeUp. That business helps people find and hire virtual and freelance talent for scale. Now Nathan spends his time teaching people how to build systems and processes to leverage virtual workers at Outsource School. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c8a2ebc-e79d-11ea-9959-935bd3493e1f/stripped_976ff302f47c89fcab05615fd70baf46.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3504873388.mp3 [size] => 54521730 [duration] => 2271.74 [uid] => CSN3504873388 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/Nathan-Hirsch-Freelance-Talent.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c8a2ebc-e79d-11ea-9959-935bd3493e1f/id3/4cbd90ad01fcad1c19b816bbf125aa85.mp3 [id3FileProcessing] => [id3FileSize] => 34415 [parentId] => [guid] => 5104a6bd-d65b-4340-a932-99019cfd67be [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => How to scale your business with virtual and freelance talent [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • If you've ever wondered how to use virtual and freelance...
  • Array ( [id] => 3c9a73c6-e79d-11ea-9959-b77c7600a57f [createdAt] => 2020-08-26T13:08:30.071Z [updatedAt] => 2020-08-26T13:11:39.183Z [title] => What we may need is Rethinking Success [pubdate] => 2020-07-14T13:10:35.000Z [link] => https://diggingdeeper.libsyn.com/what-we-may-need-is-rethinking-success [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3c9a73c6-e79d-11ea-9959-b77c7600a57f/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => In his years of dealing with highly successful people, Doug Holladay found many were alone and gave up to much meaningful facets of life for success. His new book, Rethinking Success, helps anyone motivated for success see that redefining what winning looks like is the key to achieving it and being happy with where you are. Holladay, a former Goldman Sachs executive and Reagan White House staffer, sat in with Cornett's Jason Falls to talk about his experiences and the book.  [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c9a73c6-e79d-11ea-9959-b77c7600a57f/stripped_7669f7854663acc114992c7b5c48b183.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7780821302.mp3 [size] => 69946305 [duration] => 2914.43 [uid] => CSN7780821302 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/DougHolladay-RethinkingSuccess.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3c9a73c6-e79d-11ea-9959-b77c7600a57f/id3/e2e2770a06fb0d162ad6db99e53bf93b.mp3 [id3FileProcessing] => [id3FileSize] => 34377 [parentId] => [guid] => 17ae17df-23af-4f7b-8a28-fbf414e3d249 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => What we may need is Rethinking Success [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • In his years of dealing with highly successful people, Doug...
  • Array ( [id] => 3cc29004-e79d-11ea-9959-8ff744f43f29 [createdAt] => 2020-08-26T13:08:30.335Z [updatedAt] => 2020-08-26T13:11:57.831Z [title] => How Kroger is navigating 2020 [pubdate] => 2020-07-07T13:15:56.000Z [link] => https://diggingdeeper.libsyn.com/how-kroger-is-navigating-2020 [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3cc29004-e79d-11ea-9959-8ff744f43f29/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => Curtis Midkiff, Jr., is the senior social strategist at Kroger. He joined Digging Deeper to talk about what the conversations, planning and response has been for his company and its reaction to social issues of the day. He and our own Jason Falls talked about influencer marketing social technology and much more in a revealing episode of Digging Deeper. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3cc29004-e79d-11ea-9959-8ff744f43f29/stripped_2b95be7514004fc907b3bfad996d1920.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4164824023.mp3 [size] => 53457815 [duration] => 2227.41 [uid] => CSN4164824023 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/Curtis-Midkiff-Kroger-070720.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3cc29004-e79d-11ea-9959-8ff744f43f29/id3/f9cff441188792ea22a09d88f0897747.mp3 [id3FileProcessing] => [id3FileSize] => 34109 [parentId] => [guid] => 41213930-467b-4c2c-a83d-f7af1f8aa446 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => How Kroger is navigating 2020 [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • Curtis Midkiff, Jr., is the senior social strategist at Kroger....
  • Array ( [id] => 3cd96540-e79d-11ea-9959-ebe989dcbfbf [createdAt] => 2020-08-26T13:08:30.483Z [updatedAt] => 2020-08-26T13:12:32.873Z [title] => Will Brands Boycotting Facebook Make a Difference? [pubdate] => 2020-06-30T13:11:04.000Z [link] => https://diggingdeeper.libsyn.com/will-brands-boycotting-facebook-make-a-difference [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3cd96540-e79d-11ea-9959-ebe989dcbfbf/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => Brands are boycotting Facebook and other social media platforms to fight against the often passive way the social networks have handled hate speech from users. Though a daunting list of advertisers pulling billions of dollars from ad spend, will it make a difference? New York Times bestselling author Jay Baer visited Digging Deeper this week to offer his thoughts.  [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3cd96540-e79d-11ea-9959-ebe989dcbfbf/stripped_9f2df9f35c9e838c152c342445333bc0.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3044436657.mp3 [size] => 67526321 [duration] => 2813.6 [uid] => CSN3044436657 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/Facebook-Boycott-Jay-Baer.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3cd96540-e79d-11ea-9959-ebe989dcbfbf/id3/48cbfdd60d84138100dd98eeb963e7c0.mp3 [id3FileProcessing] => [id3FileSize] => 34177 [parentId] => [guid] => 2f5d3928-495d-4b52-be6e-e56f5c8bf049 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Will Brands Boycotting Facebook Make a Difference? [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • Brands are boycotting Facebook and other social media platforms to...
  • Array ( [id] => 3cf29f60-e79d-11ea-9959-fbc4127f3923 [createdAt] => 2020-08-26T13:08:30.650Z [updatedAt] => 2020-08-26T13:11:51.351Z [title] => Can you measure creativity? [pubdate] => 2020-06-23T13:08:37.000Z [link] => https://diggingdeeper.libsyn.com/can-you-measure-creativity [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3cf29f60-e79d-11ea-9959-fbc4127f3923/image/DiggingDeeperCover.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3cf29f60-e79d-11ea-9959-fbc4127f3923/stripped_7b052ba167621fe0a03d3b6b8beb1647.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5059338519.mp3 [size] => 71341244 [duration] => 2972.55 [uid] => CSN5059338519 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/ChristopherPenn-DD.mp3?dest-id=2119208 [bitrate] => 192 [samplerate] => 44100 [channelMode] => mono [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3cf29f60-e79d-11ea-9959-fbc4127f3923/id3/0d664df971d4a93fd97b95da7462412d.mp3 [id3FileProcessing] => [id3FileSize] => 34275 [parentId] => [guid] => 6f4e4215-2205-49db-b71d-fb363bf78e14 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Can you measure creativity? [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • Can you measure creativity? You certainly can if you're speaking...
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  • Neal Schaffer's fourth book is out now and is called...
  • Array ( [id] => 3d5c2f52-e79d-11ea-9959-fb4510fc03d5 [createdAt] => 2020-08-26T13:08:31.340Z [updatedAt] => 2020-08-26T13:11:58.630Z [title] => What making creativity your business advantage means [pubdate] => 2020-06-09T13:10:57.000Z [link] => https://diggingdeeper.libsyn.com/what-making-creativity-your-business-advantage-means [author] => Cornett [imageFile] => https://megaphone.imgix.net/podcasts/3d5c2f52-e79d-11ea-9959-fb4510fc03d5/image/DiggingDeeperCover.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Digging Deeper - Make Creativity Your Business Advantage [summary] => Cornett president Christy Hiler joins Jason Falls to talk about the meaning of "Make Creativity Your Business Advantage." She also shares the challenges of managing a business and agency in the COVID-19 era and what she's learned working in a non-traditional office setting as both a leader and strategist. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3d5c2f52-e79d-11ea-9959-fb4510fc03d5/stripped_446738f22f1989af8d2d16406e058638.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3204733503.mp3 [size] => 33841215 [duration] => 2820.1 [uid] => CSN3204733503 [originalUrl] => https://traffic.libsyn.com/secure/diggingdeeper/What_making_creativity_your_business_advantage_means.mp3?dest-id=2119208 [bitrate] => 96 [samplerate] => 44100 [channelMode] => mono [vbr] => [audioFileProcessing] => [podcastId] => 3ba5981a-e79d-11ea-a6ab-173067bbdc6f [preCount] => 2 [postCount] => 2 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/3ba5981a-e79d-11ea-a6ab-173067bbdc6f/episodes/3d5c2f52-e79d-11ea-9959-fb4510fc03d5/id3/cbb700890f8ae8e9e995fa0fc6aaaad6.mp3 [id3FileProcessing] => [id3FileSize] => 34059 [parentId] => [guid] => 7ab0c7f0-946e-472c-aa0f-9939786950c1 [pubdateTimezone] => [originalFilename] => [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => What making creativity your business advantage means [customFields] => [podcastTitle] => Digging Deeper [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Cornett [podcastItunesCategories] => Array ( [0] => Business [1] => Marketing [2] => Management ) [advertisingTags] => Array ( ) [mainFeed] => 1 )
  • Cornett president Christy Hiler joins Jason Falls to talk about...
Digging Deeper

Digging Deeper

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative... Read More